Skip to main content

🔍 Keywords in Site Explorer

Discover the exact keywords driving your organic and paid traffic, understand rankings, analyze performance trends, and uncover opportunities to grow visibility.

Updated today

Discover the exact keywords driving your organic and paid traffic, understand rankings, analyze performance trends, and uncover opportunities to grow visibility.

🧭 How to Access Keywords

Follow this step-by-step UI path from the left sidebar:

Step 1

Click Site Metrics in the left sidebar.

Step 2

In the left-side navigation, click Keywords

Step 3

Enter your domain (e.g., nike.com) in the search bar.

Step 4

Select:

  • Domain

  • Choose country (e.g., United States)

Step 5

Click Search

🧱 Keywords Module Overview

Inside the Keywords section, you will find two main tabs:

  • Organic Keywords

  • Paid Keywords

Each tab provides a different perspective on how your domain performs in search.

🌱 Organic Keywords

This tab shows all the keywords your domain ranks for in organic (non-paid) search results.

📊 Top Metrics

At the top of the page, you’ll see three key metrics:

🔢 Organic Keywords

Represents the total number of keywords your domain ranks for within the top 100 Google results.

👉 Tooltip insight:


This is the total number of keywords your target ranks for in the top 100 organic search results.

🚀 Organic Traffic

Estimated number of monthly visits your domain receives from organic search.

👉 Tooltip insight:


This is the estimated number of monthly visits your target gets from organic search.

💰 Organic Traffic Cost

Estimated cost of acquiring that same traffic via Google Ads (CPC equivalent).

👉 Tooltip insight:


This is the estimated average monthly cost to rank for organic keywords in Google Ads.

📋 Paid Keywords

Similar to organic, but focused on paid performance.

Includes:

  • Keywords

  • Positions

  • Traffic

  • Volume

  • CPC

  • Landing pages

📈 Keyword Position History

The chart visualizes how keyword rankings evolve over time.

Users can toggle:

  • Keyword Position History

  • Traffic

  • Traffic Cost

For Organic:

  • Top 3

  • Position 4–10

  • Position 11–20

  • Position 21–50

  • Position 51–100

  • SERP Features

For Paid:

  • Top 3

  • Position 4–9

  • Position 9+

  • SERP Features

Time ranges available:

  • 3M

  • 6M

  • 1Y

  • 2Y

  • All time

⚡ Table Actions

➕ Add to

The Add to dropdown includes:

  • Keyword List

  • Rank Tracker

✍️ Create 1 article

When at least one keyword is selected:

  • Button becomes active

  • Opens Select BrandVault

Inside the modal:

  • Search input

  • BrandVault list

  • Message:

Each keyword will be used to create a separate article

📤 Export

Downloads the keyword dataset.

☑️ Selection Behavior

When selecting keywords:

  • Selected: X appears

  • Deselect all becomes available

  • Actions update dynamically (e.g., Create 1 article)

🔄 Sorting

Columns like:

  • Traffic

  • Monthly S. Volume

can be sorted by clicking column headers.

📋 Keywords Table

Below the chart, the full keyword dataset is displayed.

At the top of the table:

  • Position | Traffic | Search Volume view toggles

  • All organic keywords: X

  • Selected: X

  • Deselect all

🧩 Table Columns

The table includes:

  • Keyword

  • Search Intent

  • Prev

  • Curr

  • Diff

  • Position Serps

  • Traffic

  • Monthly S. Volume

  • CPC

  • KD

  • URL

  • SERP Feat.

🧠 Column Details

🔑 Keyword

Search queries your domain ranks for. Each row includes a checkbox for bulk actions.

🔍 Search Intent

Intent labels include:

  • Informational

  • Navigational

  • Commercial

  • Transactional

Multiple intents can appear on a single keyword.

🧾 Position Serps

Displays SERP feature type using icons (e.g., images, links).

🚦 Traffic

Estimated traffic generated by the keyword.

📊 Monthly S. Volume

Estimated monthly search demand.

💲 CPC

Estimated cost-per-click in Google Ads.

⚔️ KD

Keyword Difficulty score shown as a numeric badge.

🔗 URL

The ranking page for the keyword.

🎛️ Filters & Controls

📅 Select month

Choose a reporting period:

February 2026

January 2026

December 2025

November 2025

October 2025

September 2025

August 2025

July 2025

🔍 Keyword Filter

Options:

  • Contains

  • Word match

  • Exact match

  • Begins with

  • Ends with

  • Does not contain

🧠 Intent Filter

  • Informational

  • Navigational

  • Commercial

  • Transactional

📍 Position Filter

  1. Top 3

  2. Top 10

  3. Top 20

  4. Top 50

  5. #1

  6. #4–10

  7. #11–20

  8. #21–50

  9. #51–100

  10. Custom range

🚦 Traffic Filter

  1. 100,001+

  2. 10,001–100,000

  3. 1,001–10,000

  4. 101–1,000

  5. 11–100

  6. 1–10

  7. Custom range

📊 Volume Filter

  1. 100,001+

  2. 10,001–100,000

  3. 1,001–10,000

  4. 101–1,000

  5. 11–100

  6. 1–10

  7. Custom range

💲 CPC Filter

Custom range:

  • From

  • To

🧩 Positions Type

  1. All

  2. Organic

  3. SERP Features

⚙️ More Filters

Includes:

  • KD

  • URL

  • SERP Features

🧠 Advanced Filters

Custom rule builder with:

  • Include / logic selector

  • Field selector (e.g., Keyword)

  • Condition (e.g., Contains)

  • Value input

  • Add condition

  • Apply

  • Clear all

🧠 Key Differences: Organic vs Paid

Feature

Organic Keywords

Paid Keywords

Traffic Source

SEO (Google rankings)

Google Ads

Cost

Free traffic (estimated value shown)

Paid traffic

Strategy

Content & SEO

Bidding & ads

Metrics

Rankings, traffic, difficulty

Spend, CPC, ad positions

🎯 How to Use Keywords Strategically

🔍 Find Opportunities

  • Filter for keywords ranking in positions 4–20

  • Optimize pages to push them into Top 3

💡 Content Strategy

  • Use Search Intent to align content type

  • Use Create Article to scale content production

⚔️ Competitive Insights

  • Analyze high-volume + low KD keywords

  • Identify gaps in ranking coverage

💰 Budget Planning

  • Use Organic Traffic Cost to estimate SEO value

  • Compare with Paid Traffic Cost for ROI decisions

🔄 Workflow Integration

The Keywords module connects with:

  • Content creation (Create article)

  • Keyword lists

  • SEO strategy planning

  • Competitive analysis

The Keywords section in Site Explorer gives you a complete view of how your domain performs across search queries—whether through organic rankings or paid campaigns.

It allows you to:

  • Track keyword rankings over time

  • Understand traffic potential and value

  • Filter and segment keyword data

  • Build SEO and PPC strategies based on real performance

By combining ranking data, intent, traffic, and cost metrics, this feature turns keyword research into a fully actionable workflow.

Related Articles
🔑 Keyword Research
Keyword Difficulty
📊 Site Explorer: SEO Traffic & Competitor Insights Dashboard
🔍 Keyword Research
📊 Site Explorer: SEO Traffic & Competitor Insights (Overview)
Did this answer your question?