The CMS Connectors dashboard in Search Atlas allows you to create a secure, authenticated connection between your CMS (Content Management System) and Search Atlas.
This connection ensures accurate content detection, metadata syncing, and enables direct publishing from Content Genius into your CMS.
CMS Connectors do not replace installing the Search Atlas Pixel, nor do they perform marketing automation or plugin tasks. Each tool serves a different purpose (explained below).
⚙️ Step-by-Step Instructions
⚙️ Step-by-Step Instructions
Step 1 — Navigate to the CMS Connectors Section
Step 1 — Navigate to the CMS Connectors Section
In the top-right corner of Search Atlas, click your Avatar (👤).
Select Settings.
In the left-hand menu, click CMS Connectors.
Path: Avatar (👤) → Settings → CMS Connectors
You’ll see all connected domains and available integrations.
Step 2 — Open the Add Connector Interface
Step 2 — Open the Add Connector Interface
Click + Add Connector at the top right.
This opens the panel where you can configure a new integration.
Step 3 — Add a Connector
Step 3 — Add a Connector
Choose whether you are connecting a New domain or an Existing domain.
For a new domain: enter the full URL (e.g.,
https://www.example.com).Click Next to continue.
Step 4 — Select the Platform
Step 4 — Select the Platform
Choose the CMS platform you want to connect. Supported platforms include:
Contentful
Drupal
GoHighLevel
HubSpot
Joomla
Magento
Salesforce
Shopify
Wix
After selecting your platform, follow the connector flow for that specific system.
🔌 What CMS Connectors Are For
🔌 What CMS Connectors Are For
CMS Connectors are designed to:
✔️ Authenticate your CMS inside Search Atlas
This gives Search Atlas secure access to validated content and metadata.
✔️ Improve the accuracy of content scanning
Some CMS platforms restrict public crawlers; connectors ensure correct reading of canonical versions.
✔️ Enable domain-level configuration
Certain metadata and structured fields require authenticated CMS access.
🧩 What CMS Connectors Enable Inside Search Atlas
🧩 What CMS Connectors Enable Inside Search Atlas
The primary functional purpose of CMS Connectors is enabling Content Genius → CMS publishing.
Once connected, Content Genius can:
Publish articles directly to your CMS
Create drafts
Insert SEO metadata fields supported by each CMS
Upload content through a secure authenticated API
This eliminates manual copy–paste workflows and speeds up the publishing process.
📌 What CMS Connectors Do NOT Do
📌 What CMS Connectors Do NOT Do
CMS Connectors do not provide general-purpose automation inside your CMS, and do not replace native marketing or publishing tools.
They cannot:
Send email marketing campaigns
Trigger CRM or marketing automation
Create newsletters
Manage forms, funnels, or CRM objects
Build landing pages
Replace plugins or native CMS extensions
Replace the Search Atlas Pixel
Perform engagement tracking of any kind
Their single scope is:
👉 Allow Content Genius to publish and synchronize content directly with your CMS. All other CMS-native functions remain fully within your CMS.
🆚 CMS Connector vs Pixel vs Plugin
🆚 CMS Connector vs Pixel vs Plugin
Integration Type | Purpose (Real) | What It Actually Does | What It Does NOT Do |
CMS Connector | Secure authentication + content publishing | • Connects your CMS to Search Atlas via API | ✘ Does not track user behavior |
OTTO Pixel | Tracking, SEO automation & site intelligence | • Tracks engagement, CTR, scroll depth, GBP signals, heatmap data | ✘ Does not publish to CMS |
Plugin (e.g., WordPress) | On-site SEO tooling inside CMS | • Provides on-page SEO scoring UI | ✘ No tracking (needs Pixel) |
💡 FAQs
💡 FAQs
❓ Do I need a separate connector for each domain?
❓ Do I need a separate connector for each domain?
✅ Yes. Each unique domain requires its own connector setup.
❓ Can I switch platforms later?
❓ Can I switch platforms later?
⚡ You can remove and reconfigure connectors at any time, but switching platforms requires a new setup.
❓ Is my data secure during connection?
❓ Is my data secure during connection?
🛡️ All data transferred through connectors is encrypted and managed securely via your account authentication.
❓ Where can I manage my existing connectors?
❓ Where can I manage my existing connectors?
💡 All active CMS connections are visible and manageable in the CMS Connectors dashboard under Settings → CMS Connectors.
✅ Closing Note
CMS Connectors give Search Atlas the ability to securely read your CMS data and publish content from Content Genius directly into your platform. They enhance content accuracy and workflow efficiency — but they do not replace the Search Atlas Pixel, plugins, or any CMS-native marketing automation features.
If you need help with setup or troubleshooting, feel free to reach out to our support team anytime.