Managing SEO across WordPress can be complex, especially when juggling multiple plugins, snippets, and manual updates. The official Search Atlas WordPress plugin streamlines this process by integrating directly into your WordPress dashboard. With one installation, you can enable OTTO Server-Side Rendering (SSR) for speed and reliability, manage Schema for structured data, and configure Meta Descriptions without leaving WordPress. This plugin ensures your site remains optimized, fast, and consistent with the broader Search Atlas ecosystem.
🔑 Step 1: Authenticate WordPress With Search Atlas (One-Click Login)
🔑 Step 1: Authenticate WordPress With Search Atlas (One-Click Login)
1️⃣ In WordPress, go to:
Search Atlas → Settings
2️⃣ In General Configuration, click:
Connect to Search Atlas
3️⃣ A login pop-up opens → sign in to your Search Atlas account.
4️⃣ After authentication, you’ll see a green banner:
Authentication Successful
5️⃣ Click Reload Now
6️⃣ When the Settings screen reloads, these fields auto-populate:
Search Atlas API Key
Plugin Auth Token (with a Refresh Token button)
OTTO Pixel UUID
This confirms the plugin is fully linked to your project.
🛠️ Step 2: Configure OTTO, Schema, and Meta Settings
🛠️ Step 2: Configure OTTO, Schema, and Meta Settings
On the same Search Atlas Plugin → General Settings screen, configure the following toggles:
✔ Enable OTTO Server-Side Rendering
Activates OTTO’s SSR engine for reliable rendering and SEO improvements.
✔ Enable Schema
Automatically adds structured data to enhance visibility.
✔ Enable Meta Description
The plugin manages and optimizes meta descriptions.
(Optional) Disable OTTO for Logged-in Users
When this setting is enabled, OTTO will not inject optimized content while you are logged into WordPress.
This is useful when:
You want to preview or edit your original content inside WordPress
You do not want to see OTTO-rendered content while working in the admin environment
You are troubleshooting visual differences between original vs. optimized content
When this toggle is off, OTTO will render optimized content for all visitors, including logged-in admins.
Changes take effect immediately after toggling — no Save button required.
All settings are saved instantly after toggling.
🧰 Step 3: Advanced Settings (Cache Clearing, Debug Tools)
🧰 Step 3: Advanced Settings (Cache Clearing, Debug Tools)
If using the Search Atlas plugin, you can clear all WordPress cache plugins from one place:
1️⃣ WordPress sidebar → Search Atlas
2️⃣ Click Settings
3️⃣ Upper-right → open Settings dropdown → Advanced
4️⃣ Scroll to Error Logs
5️⃣ Find Cache Plugin Management
6️⃣ Click Clear All Cache Plugins
UI messages include:
“No cache plugins detected.”
“This will clear cache from WP Rocket, LiteSpeed, W3 Total Cache, and all other detected cache plugins.”
This is essential after enabling OTTO, updating themes, or installing the Pixel.
🚀 Step 4: Activate OTTO in Search Atlas
🚀 Step 4: Activate OTTO in Search Atlas
Now switch back to Search Atlas.
1️⃣ Left Sidebar → AI SEO → All Sites.
2️⃣ Click your WordPress site.
3️⃣ Turn on the Engage OTTO toggle.
4️⃣ Click Scan
Your domain (e.g., https://yourdomain.com) will appear automatically in the field.
5️⃣Verify the domain, then click Run Diagnostics.
OTTO will begin scanning your site for the installed Pixel.
During this stage, you’ll see the message:
“Running Diagnostics…
We’re checking the selected page for any OTTO implementation issues.
This might take a few seconds — hang tight!
A detailed report will be ready shortly.”
This confirms that OTTO is checking your site for the Pixel across your environment. The scan may take a couple of minutes — this is normal.
⏳ If the status remains red after the scan:
Wait 3–5 minutes to allow the Pixel to fully propagate across your domain. Then refresh the OTTO SEO dashboard, and the status should update once the Pixel is detected.
That’s it! The OTTO Pixel is now live on your WIX site, powering automated insights and performance boosts for your SEO strategy. Make sure to revisit the diagnostics panel anytime to ensure your tracking is running smoothly.
⚠️ First-Time Installation Note — Initial Crawl (Up to 24 Hours)
After a new connection, OTTO performs a full-site crawl.
You may temporarily see:
“Site processing is still in progress.”
“Waiting for data…”
“No crawl data available yet.”
“Pixel detected — awaiting first scan results.”
This is normal and may take up to 24 hours.
If more than 24 hours pass:
1️⃣ Go to AI SEO → All Sites.
2️⃣ Click Scan → Run Diagnostics.
3️⃣ Select Re-run Crawl.
4️⃣ Wait 10–15 minutes and refresh.
If everything is correct, the status updates to:
🟢 OTTO Engaged
Your Pixel, SSR, Schema, and Meta automation are all active.
🔎 Understanding Your OTTO Installation Diagnostics Results
After you click Scan → Run Diagnostics, OTTO inspects your website to verify Pixel installation, detect duplicates, confirm UUID validity, and validate deployed SEO fixes.
Below is what each possible status means and what you should do next:
❌ 1. “OTTO not detected.”
❌ 1. “OTTO not detected.”
What does it mean:
OTTO couldn’t find your Pixel script in the live HTML for the scanned URL.
Why does it happen:
Pixel not installed
Pixel added to the wrong theme/template
Installed on staging but not production
Installed on a different domain variant (www vs non-www / http vs https)
What to do:
Reinstall the Pixel using the correct installation guide, then wait 3–5 minutes for the status to update after saving changes.
❌ 2. “Your script is using an incorrect UUID.”
❌ 2. “Your script is using an incorrect UUID.”
What does it mean:
A Pixel exists, but the UUID doesn’t match the one assigned to your site.
Why does it happen:
Pixel copied from another project
Duplicate site setup
Wrong script was pasted into the template
Old Pixel copied before regenerating a new one
What to do:
Replace the script with the correct Pixel UUID from your Installation Guide.
Then wait up to 3 minutes for OTTO to re-check the installation.
⚠️ 3. “Duplicate Installation Detected.”
⚠️ 3. “Duplicate Installation Detected.”
What does it mean:
OTTO found more than one Pixel on your site.
Possible duplicates:
JavaScript Integration duplicated
WordPress Plugin + JavaScript script at the same time
Multiple manual Pixels installed across templates
Pixel is installed in both global and page-level injectors
What to do:
Remove the extra instances and leave only one valid Pixel.
Once fixed, wait 3 minutes for the system to update.
🟡 4. “OTTO is disengaged.”
🟡 4. “OTTO is disengaged.”
What does it mean:
Your Pixel may be installed, but OTTO is not turned on for this site.
What to do:
Return to the OTTO dashboard → click Engage OTTO → re-run Scan → Run Diagnostics.
🟢 5. “Deployed Fixes Verification — OK”.
🟢 5. “Deployed Fixes Verification — OK”.
What does it mean:
OTTO confirms that on-page fixes (meta tags, headings, titles, etc.) have been properly deployed and rendered in the live HTML.
This means everything is functioning normally.
⚠️ 6. “Some deployments were not identified in our scan.
⚠️ 6. “Some deployments were not identified in our scan.
What does it mean:
At least one of the fixes OTTO attempted to deploy did not appear in your rendered HTML during the verification pass.
Why does it happen:
Cache not cleared
CDN is still serving an old version
Fix deployed but not published
Plugin conflict (WordPress only)
JavaScript rendering delay
What to do:
Click View Issue to see which page or tag failed → then re-run Scan after clearing cache.
🟣 7. The Purple Banner (First-Time Installations).
🟣 7. The Purple Banner (First-Time Installations).
If this is your first Pixel installation, you may also see:
“Site processing is still in progress.”
“Waiting for data…”
“No crawl data available yet.”
“Pixel detected — awaiting first scan results.”
This is normal.
OTTO’s first crawl can take up to 24 hours, depending on site size and CMS.
If more than 24 hours pass → go to
Scan → Run Diagnostics → Re-run Crawl.
🧠 How to Confirm Your Plugin Is Fully Connected
🧠 How to Confirm Your Plugin Is Fully Connected
Inside Search Atlas → AI SEO → All Sites, your site should show:
🟢 OTTO Engaged.
🟢 Pixel installed correctly.
🟢 Crawler returning metrics.
The Search Atlas WordPress plugin eliminates the need for extra code snippets or multiple SEO tools by centralizing everything in one place. With features like SSR for speed, Schema for visibility, and Meta automation for consistency, your site is always aligned with SEO best practices. By connecting WordPress and Search Atlas, you establish a robust foundation for scaling your digital strategy while maintaining a simple and intuitive workflow.
👉 For a step-by-step walkthrough, watch this Loom video:
Search Atlas WordPress Plugin Installation Guide