OTTO Google Ads | Search Atlas

OTTO Google Ads helps you launch fully built Google Ads campaigns in minutes using AI. By leveraging keyword semantics and the STAG (Single-Themed Ad Group) methodology, it removes the manual complexity of campaign setup and ensures ads are highly targeted and optimized for performance.

▶️ How Does OTTO Google Ads Work

Quick Setup – Connect your Google Ads account and website in just a few clicks
Website Analysis – OTTO analyzes your site to understand your business, value proposition, and offerings
Product & Service Detection – Identifies products and services to create dedicated campaigns for each
STAG Strategy – Clusters keywords into tightly focused ad groups
Strategy Selection – Recommends campaign strategies based on CPC, traffic, and relevance
Ad Copy Generation – Creates optimized ad copy for each approved ad group
Budget Recommendations – Suggests budgets aligned to business goals and ROI

▶️ What Tasks Does OTTO Automate

📎 OTTO Google Ads builds campaigns from scratch so you can focus on strategy. It handles:

Campaign creation and structure
Keyword selection with strong intent
Ad copy tailored to your goals
Budget recommendations for best results
Automatic negative keyword filtering to cut wasted spend

Once approved, campaigns are pushed directly into your Google Ads account for activation.

▶️ How Does OTTO Recommend Campaign Strategies

🧠 Uses AI and machine learning to:

Analyze your website, goals, and audience
Recommend tailored strategies
Optimize for ad relevance, CTR, and conversions
Maximize ROI while reducing manual setup

▶️ How to Activate OTTO Google Ads

Step 1: Initial Setup

✅ Access OTTO Ads in your dashboard
✅ Select your connected Google Ads account
✅ Create a new Business profile (foundation for campaigns)

Step 2: Business Profile Creation

✅ Fill in company details (webpage, name, location, language)
✅ Use AI Description Generator to create and edit descriptions
✅ Save for campaign use

Step 3: Select Bid Strategy

Choose the strategy that best aligns with your campaign goals:

✅ Maximize Conversions – Best for signups or purchases; allows CPA settings
✅ Maximize Conversion Value – Best for e-commerce; allows ROAS settings
✅ Maximize Clicks – Best for driving traffic volume
✅ Target Impression Share – Best for maintaining top visibility over competitors

Step 4: Campaign Product Selection

✅ Review AI-detected products/services
✅ Evaluate performance insights
✅ Approve only the ones you want to advertise

Step 5: Ad Group Optimization

✅ Review AI-generated ad groups
✅ Analyze keyword clusters for volume and competition
✅ Approve the most relevant clusters

Step 6: Ad Variant Selection

✅ Compare ad variations suggested by OTTO
✅ Approve up to 3 ads per group

Step 7: Campaign Activation

✅ Review ads, groups, and budget
✅ Select Build campaign

▶️ Automatic Negative Keywords

Auto Google Ads uses AI to identify and block irrelevant search terms based on intent. This helps your ads reach the right audience. You can toggle this feature on or off at the campaign level.

Key Features:

Intent-based filtering to exclude low-quality traffic
Transparency to see why terms are blocked (with override option)
Daily updates to refine lists
Weekly email summaries with insights
Full control via toggle On/Off

💡 Negative keywords begin populating 3–5 days after campaign launch and continue updating automatically.

▶️ Performance View

The Performance view gives you metrics for each campaign. You can:

Select a single campaign or view all campaigns
Configure timeframes and metrics (Cost, Impressions, Clicks, CTR, Conversions, Conversion Rate, INTR)
Manage columns to prioritize key metrics
Download campaign data for reports

This view provides both a general overview and detailed conversion insights.