🌟 Introduction
This session explains how to use OTTO inside SearchAtlas to create Google Ads campaigns in ~20 minutes instead of hours.
You’ll learn how to:
Set up integrations with Google Ads.
Build search & retargeting campaigns.
Use OTTO’s AI to generate products, keywords, and ad copy.
Manage ad groups, budgets, and negative keywords.
Review performance in both SearchAtlas & Google Ads.
📝 Agenda
1️⃣ Intro to OTTO Google Ads
2️⃣ Setting up integrations
3️⃣ Creating a new campaign
4️⃣ Reviewing ad groups & ad copy
5️⃣ Performance reporting
6️⃣ Final Q&A
🔗 Integrations
Connect Google Ads inside SearchAtlas:
Profile > ⚙️ Settings > Integrations.
Sign in to Google Ads → integration complete.
For agencies:
Use Share Links → client signs in via white-labeled marketer.report link.
No need to request credentials directly.
🏗️ Campaign Creation
✨ Quick Setup
Go to OTTO PPC → Create New Campaign.
Starter plan: 10 campaigns/month, 1 business.
Upgrade option: up to 100 campaigns/month, unlimited businesses.
🎯 Campaign Options
Choose Search Campaign or Retargeting Campaign.
Input:
Business URL
Business name
Target geo-location
Additional info (or let AI scrape website).
⚙️ AI Setup
OTTO AI pulls business details automatically.
Choose Bidding Strategy: maximize conversions, clicks, value, or impressions.
OTTO scans website → detects products/services → lets you select products to promote.
🔑 Keyword Research & Ad Groups
OTTO generates:
Ad groups by product/service.
Keywords per ad group with:
Monthly search volume
Avg CPC
Competition score
Relevancy score
Search intent
Options:
Edit keywords
Add manual keywords
Choose match type (exact, phrase, broad).
✍️ Ad Copy Generation
OTTO writes headlines, descriptions, & sitelinks.
Review & edit in the built-in editor with ad preview.
Approve ad copies → set daily budget → launch campaign.
⚠️ Note: Campaign payments are charged via Google Ads billing, not SearchAtlas.
📊 Performance & Optimization
Track performance in:
SearchAtlas → Performance Dashboard (filter by campaign, ad group, etc.).
Directly in Google Ads.
Manage Negative Keywords inside OTTO to refine targeting.
🚀 Product Updates Coming Soon
Google Ads Sync (two-way integration) is under development.
Current system = campaign builder only (not sync).
⚠️ Key Notes
💰 Ad spend is billed in Google Ads, not SearchAtlas.
🔄 OTTO does not sync existing Google Ads campaigns (yet).
⏱️ Cuts campaign build time from 3–4 hours → ~20 minutes.
📌 Ideal for agencies managing multiple client campaigns.
❓ Q&A Highlights
Will OTTO optimize campaigns after launch?
→ Currently only builds new campaigns. Future update may include optimization.Who gets charged for ad spend?
→ Ads billed directly through client’s Google Ads account. SearchAtlas only charges if you upgrade your OTTO Google Ads plan.
👉 Watch the full session to see the workflow demo: integrations → product scanning → keyword research → ad group setup → AI ad copy → launch.