Launch a Retargeting Campaign (Google Ads) with OTTO-PPC

Retargeting in OTTO-PPC is best used to:

This feature is available to all OTTO-PPC users with an active Google Ads connection, installed Google Tag Manager (GTM), and at least one conversion action set up for tracking.​

✅ Google Ads account connected to OTTO-PPC
✅ Business with at least one active Search campaign
✅ Google Tag Manager (GTM) installed on the website
✅ At least one Google Ads conversion action set up and tracking
💡 If GTM or conversions aren’t set up, follow the installation guides linked in the dashboard.

✅ Go to OTTO-PPC → Create New Campaign
✅ Select Retargeting Campaign when the modal opens

✅ Choose your Google Ads account
✅ Link the campaign to the Business that already has an active Search campaign
💡 Retargeting requires an active Search campaign to supply audience signals.

✅ Confirm GTM is installed and detected
✅ Ensure at least one conversion action is active
✅ If missing, use the Install it here link for GTM or follow the conversion setup guide

✅ Choose the conversion event that represents your main goal (purchase, signup, form submission, etc.)

✅ Saw/Clicked Ads but Didn’t Convert – targets users who interacted with your Search ads but didn’t complete the conversion
✅ Visited Website but Didn’t Convert – targets site visitors who didn’t complete the conversion

✅ Choose a timeframe to include users: 15, 30, or 60 days

✅ OTTO copies your bidding strategy from Search campaigns when possible
✅ Best-performing ad groups are used as a starting point
✅ Review and edit message themes, headlines, and descriptions for stronger relevance

✅ Confirm all settings
✅ Click Continue to create the retargeting campaign

✅ Google may take up to 72 hours to build and qualify audiences
✅ Minimum audience size requirements apply (larger lists are needed for Search remarketing)
Activation options:

Retargeting campaigns re-engage users who clicked your Search ads or visited your site but did not convert.

Yes. Retargeting relies on signals from existing Search campaigns and site visits.

Google typically needs up to 72 hours to build and qualify remarketing audiences. Ideally, you should have an audience of 1,000 users.

You can target users from the past 15, 30, or 60 days.

Yes. Retargeting campaigns can cover the full product catalog linked to your Business.

Yes. OTTO applies existing bid strategies where possible and suggests best-performing ad groups as the foundation for your Retargeting ads.

Your campaign will not deliver until the minimum audience size required by Google is met.

You can choose between: