Make every ad dollar count. OTTO PPC empowers you with streamlined tools, actionable insights, and a proven strategy to maximize return on your campaigns—from launch to scale.
👇 Use the toggles below to explore the step-by-step workflow for optimizing your campaign performance in Search Atlas.
🧭 1. Monitoring Campaign Performance
🧭 1. Monitoring Campaign Performance
What to watch for in your dashboard:
🛒 Conversions – Track the number and types of conversion actions.
💸 CPA (Cost Per Acquisition) – The average cost per conversion.
📈 ROAS (Return on Ad Spend) – Revenue generated for every $1 spent.
🔍 CTR (Click-Through Rate) – % of users who click after seeing your ad.
💰 CPC (Cost Per Click) – How much each click is costing you.
📊 Impression Share – Visibility versus total opportunity.
📍Where to view these:
Use OTTO PPC Reports and your linked Google Ads account to access these metrics. Just so you know, you can toggle between daily, weekly, and monthly views.
🛠️ 2. Optimization Strategies
🛠️ 2. Optimization Strategies
a. Bidding Strategy
a. Bidding Strategy
When to adjust and how:
Maximize Clicks → Maximize Conversions:
After 15–30 conversions within 30 days, consider switching strategies.Set Target CPA (Cost per Acquisition):
If you're using Maximize Conversions, wait for 30–45 conversions. Then set a Target CPA:Want to scale? Increase the target by 10–20%.
Need efficiency? Decrease slightly and monitor.
Set Target ROAS (Return on Ad Spend):
For campaigns with 50–60+ conversions and value tracking, set your Target ROAS slightly below historical ROAS for optimal flexibility.
b. Ad Group Optimization
b. Ad Group Optimization
Monitor conversions, CPA, and ROAS per ad group.
Pause ad groups that consistently underperform.
Double down on high-performing themes by allocating more budget or duplicating successful patterns.
c. Ad Creative Optimization
c. Ad Creative Optimization
A/B test: Always run 2–3 variations per ad group.
Pause low-performers after 30–45 conversions.
Refresh creatives: Add new headlines, CTAs, or promo angles.
Sitelinks & Callouts: Update seasonally and align them with top-performing offers or user intent.
d. Keyword Management
d. Keyword Management
Add Negative Keywords regularly to prevent wasted spend.
Review Match Types:
Only switch Exact Match → Phrase Match after strong performance on CPA/ROAS targets.
e. Budget Optimization
e. Budget Optimization
Scale Smart:
If your campaign is profitable, increase your daily budget by no more than 20% at a time.Reallocate:
Move budget from underperforming ad groups to top performers.
📊 3. Reporting & Analysis
📊 3. Reporting & Analysis
Automated Reports:
Use OTTO PPC to send daily, weekly, or monthly snapshots of core KPIs.Advanced Insights:
Link your Google Ads to Google Analytics for deeper funnel data and post-click behavior analysis.
💡Pro Tip
💡Pro Tip
To attribute conversions accurately and optimize power, your OTTO Pixel must be installed and functioning correctly. You can use this guide to verify the installation.
✅ You're Set to Scale
Google Ads management isn't a "set it and forget it" effort—it’s an evolving game. OTTO PPC simplifies the complex and helps you stay ahead with built-in automation, precise diagnostics, and data-driven strategy.