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🚀 30 Day Core OTTO SOP

A step-by-step operational framework for setting up, optimizing, and scaling performance across Search Atlas and OTTO.

Updated over a week ago

This SOP is built around a clean, actionable 30-day optimization system—the core workflow used to configure OTTO, improve technical health, enhance content, and build foundational authority for any website.

This is the only required part of the process, and it contains everything needed to fully optimize a project under normal conditions.

For teams that want to go deeper, two optional extensions are available:

  • a 15-day AI Visibility & Cognitive Recall module, which focuses on teaching search engines and LLMs to correctly understand and represent your brand; and

  • an Advanced Authority Engineering phase, designed for agencies that operate at scale and require stronger link ecosystems or PR-driven expansion.

These extensions are completely optional. You can run the 30-Day Core alone or activate the add-ons whenever you want to compound results, improve LLM recall, or expand authority signals.

Together, these modules provide a comprehensive and future-ready optimization system, but the heart of the workflow remains the streamlined, approachable 30 Day Core OTTO SOP.

Navigation Vocabulary

Each route follows the real platform structure:

Sidebar → Module → Submodule → Action

Example:

Sidebar → OTTO & Audit → All Sites → + Create


​We’ll move in phases, so you always know what to focus on:

Phases

Period

Focus

Day 0

Environment & analytics setup

Days 1–7 (Phase 1)

Technical foundation

Days 8–15 (Phase 2)

Content expansion

Days 16–30 (Phase 3)

Authority building

Days 31–45 (AI Extension)

LLM Recall & Cognitive Optimization

Advanced Phase (optional)

Authority engineering for agencies

👉 Each step is explained in plain language, with clear instructions on where to click and what to do, so you can confidently follow along even if this is your first time using Search Atlas.​​
​

DAY 0 — Preparing for Battle

Goal: Provide OTTO with complete factual, structural, and analytic input before optimization begins.

Step 1 — Create Project & Connect Analytics

Path:

Sidebar → OTTO & Audit → All Sites → + Create

  1. Click + Create and enter the canonical domain (https://).

  2. In the setup panel choose the correct Google Search Console property.

  3. Click Manage Properties to remove defaults and assign the right one.

  4. Link or request access to the Google Business Profile (GBP).

⚠️ Do not edit business name in GBP without corporate approval — risk of suspension.

Step 2 — Configure Knowledge Graph Entity

Path:

Sidebar → Content → Scholar or Sidebar → OTTO & Audit → Knowledge Base

Field

Instruction

Business Details

Enter Name, Description, Address, Phone, Email, Hours (1 : 1 match with GBP).

Structured Data

Add Tax ID, Employees, Industry category.

Location & Map

Input latitude / longitude + Google Maps iframe embed.

Media & Authorship

Upload logo + 3 photos + YouTube videos + social URLs + author profiles.

Step 3 — Set AI & Crawler Preferences

Path:

Sidebar → OTTO & Audit → Overview → Crawl Monitoring

  • AI Writer Model: Claude 2 (English US).

  • Crawler Settings: User Agent = Google Mobile Bot; Speed = 3 URLs / sec; Frequency = Weekly.

  • Click Start Crawl to capture baseline data.

Step 4 — Install OTTO Pixel

Path:

Sidebar → OTTO & Audit → Installation Guide → Pixel Setup

  1. Copy the Pixel UUID / script.

  2. Add to site header (WordPress / Shopify / Webflow).

  3. Verify tracking in OTTO → All Sites → Overview.

Step 5 — Initial Top Pages Setup

Path:

Sidebar → Site Metrics → Site Explorer → All Sites → Pages

  • Review pages imported from GSC.

  • Manually add priority URLs.

  • Note top 3 queries for each page (from GSC Keywords tab).

Step 6 — Baseline Technical Optimizations


Path:

Sidebar → Content → Onpage Audit

  • Validate and apply suggested internal links.

  • Remove irrelevant meta keywords.

  • Confirm single H1 and logical H2–H4 hierarchy.

  • Verify canonical targets.

  • Apply Open Graph & Twitter Card settings.

Step 7 — Dataset Linking (LLM Training Sets)

Path:

Sidebar → Content → Scholar → External Identifiers

Add dataset references (Common Crawl, The Pile, Red Pajama, DataAxle, NuStar) to ground entity trust for AI indexation.

Phase 1 (Technical Foundation Days 1–7)

Goal: Build a technically sound, AI-readable website structure.

Step 1 — Metadata Optimization

Path:

Sidebar → Content → On-page Audit → Metadata Tab

  1. Review Title Tag suggestions.

    • Front-load the primary keyword.

    • Keep length ≤ 70 characters.

  2. Edit Meta Description.

    • Include CTA + main keyword.

    • Limit to ≤ 155 characters.

  3. Save → Validate Changes.

Step 2 — Heading and Structure Validation

Path:

Sidebar → Content → On-page Audit → Page Explorer

  1. Confirm one H1 per page.

  2. Ensure proper hierarchy (H2 → H3 → H4).

  3. Remove duplicate or empty headings.

  4. Deploy fixed markup via Apply All Fixes.

Step 3 — Schema Verification

Path:

Sidebar → OTTO & Audit → All Audits → Content Velocity → Schema Inspector

  1. Enable Organization and Local Business schema.

  2. Add optional modules (FAQ, How To, Product) as relevant.

  3. Validate with Schema Creator from “More Features” menu (top-right).

Step 4 — Internal Links and Alt Text

Path:

Sidebar → Content → On-page Audit → Issues

  1. Deploy contextual internal links suggested by AI.

  2. Add alt text to all images using keyword variations.

  3. Confirm image compression < 150 KB for speed.

Step 5 — Crawl & Canonical Settings


Path:

Sidebar → OTTO & Audit → All Audits → Domain-level

  1. Fix pagination and subdomain canonical issues.

  2. Review crawl budget and user agent settings.

  3. Click Re-Crawl Site after updates.

Step 6 — Validation and Lock

Path:

Sidebar → OTTO & Audit → All Audits → Issues

  1. Check for keyword overlap or duplicate targets.

  2. Use Lock Metadata to prevent unauthorized changes.

  3. Generate a technical QA report via Sidebar → Report Builder → Full Report.

Phase 2 (Content Expansion Days 8–15)

Goal: Fill gaps in content, enrich pages, and plan ongoing posts.

Step 1 — Keyword Research and Organization

Path:

Sidebar → Keywords → Keyword Research

  1. Enter root domain or main service keyword.

  2. Export current ranking data to CSV.

  3. Filter out low-volume (< 50) or irrelevant queries.

  4. Map columns: Keyword Difficulty, Volume, Rank, CPC, URL.

  5. Cluster by service theme using Sidebar → Content → Topical Maps.

  6. Prioritize low-hanging fruit (KD ≤ 20 / Vol ≥ 500) and striking distance positions (2–20).

  7. Build the final list under Current Rankings, New Opportunities, and Low-Hanging Fruit tabs.

Step 2: Keyword Optimization in Knowledge Graph

Path:

Sidebar → Content → Scholar → Entities

  1. Assign each URL three primary keywords (max).

  2. Eliminate cannibalization across similar pages.

  3. Prioritize high-intent terms for conversion pages and informational queries for blogs.

  4. Save entity updates and refresh the semantic map.

Step 3: Content & On-Page Enhancements

Path:

Sidebar → Content → Content Genius

  1. Import existing copy from page URL.

  2. Approve AI-suggested missing keywords and headings.

  3. Refresh imagery and complete descriptive alt text.

  4. Validate readability score ≥ 70 (Flesch).

Step 4 — Social Metadata and Indexing

Path:

Sidebar → OTTO & Audit → Overview → Crawl Monitoring

  1. Add Open Graph and Twitter Card metadata to priority pages.

  2. Re-submit URLs to crawler via Start New Crawl button.

  3. Confirm index status under Sidebar → Site Metrics → LLM Visibility.

Step 5 — Semantic and Trust Schema

Path:

Sidebar → OTTO & Audit → All Audits → Schema Inspector

  1. Enable Knowledge-Based Trust and Factual Schema modules.

  2. Link author profiles using Sidebar → Content → Scholar → Authors.

  3. Validate all schema types via Schema Creator (Top-right More Features menu).

Phase 3 (Authority Building Days 16–30)

Goal: Strengthen authority signals, increase backlinks, and sustain visibility momentum.

Step 1 — PR and Press Releases

Path:

Sidebar → Authority Building → PR Distribution → + Create

  1. Draft a 400–600 word press release in plain language.

  2. Include one contextual backlink to the target landing page.

  3. Choose wire distribution or multi-channel option.

  4. Publish to generate 20–100 backlinks per release.

  5. Use Sidebar → Authority Building → Campaigns to monitor publication reach.

Step 2 — Cloud Stacks and Citations

Path:

Sidebar → Authority Building → Cloud Stacks

  1. Create 13 interconnected cloud properties per month (Docs, Slides, Sheets, etc.).

  2. Ensure identical NAP (Name, Address, Phone) across all sources.

  3. Build 50–120 local citations using Sidebar → Local SEO → Local Citations.

  4. Confirm link indexing under Sidebar → Authority Building → Indexer.

Step 3 — GBP Posts and Q&A

Path:

  • Sidebar → Local SEO → GBP Projects → Posts

  • Sidebar → Local SEO → GBP Projects → Q&As

  1. Schedule 4 posts and 4 Q&A entries per month.

  2. Approve OTTO’s AI-drafted posts before publishing.

  3. Enable drip-feed schedule for gradual posting.

Step 4 — Review Management

Path:

Sidebar → Local SEO → Reviews

  1. Respond to all reviews using approved templates.

  2. Activate Auto-Response once 95% accuracy is verified.

  3. Track sentiment trend in Sidebar → Local SEO → Overview.

Step 5 — Ongoing Content and Outreach

Path:

  • Sidebar → Authority Building → Link Building Exchange

  • Sidebar → Content → Content Planner

  1. Publish one blog post weekly from the Topical Map.

  2. Use Digital PR → Campaigns to find guest post opportunities.

  3. Rotate PR channels, anchor texts, and landing pages each month.

Step 6 — QUEST LLM Visibility Calibration

Path:

Sidebar → Authority Building → QUEST LLM Visibility

  1. Test brand recall within AI ecosystems.

  2. Evaluate how your entity appears across LLM summaries.

  3. Optimize content and schema to improve LLM recall visibility rate.

AI Extension (Cognitive Optimization Days 31–45)

Goal: Achieve long-term AI recall, narrative presence, and knowledge graph persistence in LLM ecosystems.

Step 1 — Trophy Content (Primary Source Indexation)

Path:

Sidebar → Content → Scholar → Entities

  1. Identify 3–5 high-value articles, studies, or case pages per service.

  2. Tag each as Primary Source or Entity Authority.

  3. Ensure each page includes:

    • Full schema markup (CreativeWork, Article, or Dataset)

    • Internal links to support pages

    • At least one citation from an external authority domain

  4. Verify appearance under Sidebar → Site Metrics → LLM Visibility → Pages.

Step 2 — Guided Inquiry (LLM Reasoning Paths)

Path:

Sidebar → Content → Scholar → Guided Inquiry

  1. Build 20–30 Q–A pairs around core brand expertise.

  2. Format: Question → Factual, concise answer.

  3. Connect each Q–A pair to related trophy content via internal link field.

  4. Save → Validate via Sidebar → Site Metrics → LLM Visibility → Keywords.

Step 3 — Narrative Induction

Path:

Sidebar → Content → Content Genius → Templates → Narrative Module

  1. Create short-form narratives (150–300 words):

    • Problem → Solution → Transformation.

  2. Publish as mini case stories or blog snippets.

  3. Cross-link to Trophy Content pages for reinforcement.

  4. Use AI Content Templates for tone consistency across posts.

Step 4 — Schema Reinforcement

Path:

Sidebar → OTTO & Audit → All Audits → Schema Inspector

  1. Add / verify the following schema types:

    • CreativeWork, Organization, Person, WebPage.

  2. Connect verified authors under Sidebar → Content → Scholar → Authors.

  3. Test JSON-LD output with Schema Creator (More Features menu).

Step 5 — Dynamic Indexing & LLM Testing

Path:

  • Sidebar → OTTO & Audit → Overview → Crawl Monitoring

  • Sidebar → Site Metrics → LLM Visibility

  1. Trigger a re-crawl for updated content.

  2. Check recall across ChatGPT, Claude, Perplexity, Gemini by querying brand and service names.

  3. If not retrieved or incomplete:

    • Add new Q–A pairs under Guided Inquiry

    • Reinforce contextual links to Trophy Content

Step 6 — Brand Vault GPT

Path:

Sidebar → OTTO & Audit → Brand Vault GPT

  1. Store verified articles, schema snippets, and Q–A datasets.

  2. Tag documents by entity name and topical cluster.

  3. This acts as a private LLM memory model to maintain long-term brand recall.

Step 7 — Cognitive Feedback Loop

Path:

Sidebar → Site Metrics → LLM Visibility → Overview

  1. Track metrics:

    • Recall Frequency (times your brand appears in model answers)

    • Contextual Density (strength of co-occurring entities)

    • Narrative Reinforcement Rate (links between mentions and primary content)

  2. Target: ≥70% recall consistency for 4 consecutive weeks.

  3. Adjust Q–A and schema modules until threshold is met.

Advanced Authority Engineering (Optional Phase)

Goal: Engineer high-level domain authority and link ecosystems using controlled, compliant methods. This phase is optional — reserved for advanced agencies and brand engineering projects.

Step 1 — Private Cloud Stacks

Path:

Sidebar → Authority Building → Cloud Stacks

  1. Create 5–15 satellite domains using separate hosting accounts.

  2. Interlink assets contextually — never reciprocally.

  3. Embed brand mentions and entity schema (Organization, WebSite).

  4. Maintain unique IPs and content sets per domain.

  5. Index through Sidebar → Authority Building → Indexer.

Step 2 — Signal Genesis and Deep Indexing

Path:

Sidebar → Authority Building → Indexer

  1. Upload PR PDFs, whitepapers, and media files.

  2. Deploy Signal Genesis indexing to push multi-crawler discovery.

  3. Verify indexation under Sidebar → Site Metrics → Pages.

  4. Recommended velocity: 50–100 new signals per week for sustained authority.

Step 3 — Multi-Domain PR Chains

Path:

Sidebar → Authority Building → PR Distribution → Campaigns

  1. Build sequential PRs referencing each other to simulate content lineage.

  2. Rotate anchor text:

    • 50% brand

    • 30% partial match

    • 20% generic anchors

  3. Schedule each PR chain across different networks every 14 days.

  4. Track metrics via Sidebar → Authority Building → Campaigns → Overview.

Step 4 — Wildfire Campaigns

Path:

Sidebar → Authority Building → Campaigns → Wildfire

  1. Launch rapid multi-channel pushes (news, video, blogs) for temporal bursts.

  2. Run 3–5 day cycles with 2–3 content pieces per channel.

  3. Monitor backlink velocity via Sidebar → Site Metrics → Backlinks.

  4. Cooldown for at least 10 days between Wildfire cycles.

Step 5 — Quest Systems

Path:

Sidebar → Authority Building → Quests

  1. Create weekly authority “missions” (e.g., 10 backlinks, 1 guest post, 3 citations).

  2. Assign tasks to users and monitor completion in real time.

  3. Integrate with QUEST LLM Visibility to measure recall effects of each mission.

  4. Use Quest history as evidence of activity in client reports.

Step 6 — Legal and Ethical Guardrails

  1. Never fabricate news mentions, backlinks, or data.

  2. Keep invoices and proof of placement for each PR submission.

  3. Disclose link partnerships transparently in contracts.

  4. Stay within Google’s spam and AI-generated content guidelines.

  5. When in doubt: choose authenticity over automation.

Resources & Support

Where to Find “More Features”

The More Features menu is located in the top navigation bar of Search Atlas — to the right of the page, beside the user profile icon and the notifications bell.


Click the More Features dropdown to open advanced utilities that are not listed in the sidebar.


​This menu contains:

  • Join Onboarding — live and recorded training sessions

  • Knowledge Base — tutorial videos and guides

  • Agency Whitelabel — portal branding and integration

  • Bulk URL Analyzer — mass URL audits

  • Schema Creator — build and validate structured data

  • Shortcuts: Local SEO, Backlinks, Pricing, Report a Bug

Additional Shortcuts:

  • Backlinks → opens a quick-access version of Sidebar → Site Metrics → Backlinks.

  • Report a Bug → sends diagnostics and logs to the support team.

  • Pricing → displays billing and package options in the user portal.

🎓 Training & Onboarding

Path:

More Features → Join Onboarding

  • Access live training calls and replays.

  • Review recorded sessions covering OTTO setup, Content Genius, Site Metrics, and Authority Building.

🧠 Search Atlas Knowledge Base

Path:

More Features → Knowledge Base

  • Step-by-step screen recordings for every module in this SOP.

  • Includes: installing OTTO Pixel, using Scholar, PR Distribution workflow, Cloud Stacks creation, and QUEST LLM Visibility calibration.

🔌 Integrations & Plugins

Path:

More Features → Agency Whitelabel

  • Configure whitelabel domains and sub-branding.

  • Integrate with WordPress, Shopify, and Webflow through the OTTO Pixel.

  • Connect GSC, GA4, and GBP APIs for unified analytics.

🧩 Platform Integrations, CMS Connectors & Experimental Features

Integrations Overview

Path:

Sidebar → Settings → Integrations

Use this screen to connect all external accounts for analytics, performance tracking, and ad management.
​

Available integrations include:

  • Google Search Console → monitor search performance, keywords, and indexing.

  • Google Business Profile → sync business info, posts, and reviews.

  • Google Analytics → track user behavior and traffic insights.

  • Google Ads → manage conversions and campaign performance.

  • Facebook Ads / Facebook Pages / Instagram Pages → monitor engagement and ad results.

🔹 Click + Connect Account under each integration tile to authorize the connection.
🔹 Once linked, the status will display as “View X connected accounts.”

CMS Connectors

Path:

Sidebar → Settings → CMS Connectors

Link your OTTO Pixel and content crawler directly to your site’s CMS.

Supported platforms:

  • Contentful

  • Drupal

  • GoHighLevel

  • HubSpot, Joomla

  • Magento

  • Salesforce

  • Shopify

  • Wix

Steps:

  1. Click + Add Connector.

  2. Choose New Domain or Existing Domain.

  3. Select the CMS platform.

  4. Follow the setup instructions for your site.

  5. Confirm connection → Next to finalize the integration.

Experimental Features

Path:

Sidebar → Settings → Experimental

Control visibility for beta or lab features available in your dashboard.

Includes:

  • OTTO AI Assistant → toggle visibility of the AI assistant button in the header.

  • Home Page Version 2 → enable or hide the experimental homepage layout.

  • About Experimental Features → displays details on early-access modules.

⚠️ Changes take effect immediately and persist across sessions. Use with caution if managing client environments.
​

Reporting Tools

Path:

Sidebar → Report Builder → Reports List

  • Build full or individual reports using real-time audit data.

  • Customize metrics: Keywords ↔ Pages ↔ Backlinks ↔ LLM Visibility.

  • Export as PDF or CSV for clients and team dashboards.

Diagnostic Utilities

Path:

More Features → Bulk URL Analyzer

  • Scan multiple URLs for on-page issues.

  • Use before large-scale crawls or PR deployments.

The OTTO Optimization System is designed to provide teams with a repeatable, end-to-end methodology for transforming any website into a technically sound, content-rich, authority-driven, and AI-visible digital asset. By following each phase as outlined—Technical Foundations, Content Expansion, Authority Engineering, and Cognitive Optimization—your team ensures consistent execution across projects and measurable improvement in rankings, conversions, and long-term brand visibility.

As the search landscape continues to evolve toward real-time evaluation, entity understanding, and AI-mediated discovery, this SOP gives you a durable operational framework that adapts to both current and emerging algorithms. Each workflow, path, and optimization step was built from verified data, field-tested processes, and insights gathered from the LLM Challenge.

Your next step is simple: apply it consistently, document results, and refine your strategy using the system as your operational backbone. When the SOP becomes muscle memory, performance becomes predictable.

💬 Need Assistance?

Click the chat icon at the bottom-right corner of any Search Atlas page and then "Onboarding".
​
Voodoo AI and Support teams (type "Human Teammate") can assist with:

  • Technical setup, pixel installation, integrations and troubleshooting

  • Account and billing

  • Audit interpretation

  • AI content or schema troubleshooting

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