How does Search Atlas help with PPC (Google Ads)?
How does Search Atlas help with PPC (Google Ads)?
Search Atlas includes a built-in PPC module to help you launch and optimize Google Ads campaigns quickly and effectively.
📈 What’s included:
Google Ads campaign builder
AI-generated ad copy tailored to SEO and intent
Landing page optimization powered by OTTO
PPC analytics by keyword, ad group, and budget performance
You can generate full campaigns and export directly to Google Ads — no guesswork needed.
How do I launch a Google Ads campaign with OTTO PPC tools?
How do I launch a Google Ads campaign with OTTO PPC tools?
With OTTO PPC, launching a high-performing Google Ads campaign is fast and straightforward — no guesswork needed.
🔧 What’s included
Smart Google Ads generator (keywords + ad copy)
Landing page matcher to connect your SEO content
CPC estimator and projected ROI
📍 Steps to launch
Open the OTTO PPC section in your dashboard
Select the site or landing page
Enter your campaign goal and budget
Let OTTO generate your whole campaign
Export directly to Google Ads
What are OTTO PPC Tools?
What are OTTO PPC Tools?
OTTO PPC Tools are a powerful module within Search Atlas Pro & Enterprise plans, designed to automate and optimize your Google Ads campaigns with AI and SEO intelligence.
🚀 Core Capabilities
OTTO PPC bridges the gap between organic SEO and paid advertising by offering:
Ad Campaign Generator
Create complete ad sets from a landing page or topic
Includes multiple headlines, descriptions, sitelinks, and display paths
Aligned with keyword intent and on-page content
Landing Page Matcher
Automatically matches the most relevant page on your site for the ad
Ensures congruence between search intent, ad copy, and destination
CPC Estimator & ROI Projection
Calculates expected cost-per-click using historical keyword data
Estimates the potential return on ad spend (ROAS) based on conversion type
How can I use Site Explorer to analyze competitor ads and backlinks?
How can I use Site Explorer to analyze competitor ads and backlinks?
Site Explorer is your go-to tool for deep competitive research, helping you uncover exactly how and where your competitors are gaining traction online.
📢 Analyze Competitor PPC Campaigns
View live and recent Google Ads campaigns
See headlines, descriptions, and CTA styles
Estimate ad spend and targeting trends
Identify high-performing landing pages connected to those ads
🔗 Audit Competitor Backlinks
Access their top referring domains
Filter by link authority, domain type, or do-follow status
Spot outreach opportunities or link gaps in your profile
🧠 Uncover Content & Keyword Overlaps
Analyze content structure and top-ranking pages
Discover shared and exclusive keywords
Benchmark their semantic coverage against your Topical Maps
🎯 Use this intel to:
Build counter-campaigns with better ad messaging
Improve your backlink profile with proven domains
Strengthen your content with missing topics or angles
Can I track backlinks built via Cloud Stacks inside Search Atlas?
Can I track backlinks built via Cloud Stacks inside Search Atlas?
Yes — every Cloud Stack you generate is tracked in real time, so you can monitor your backlink performance and deployment history.
📋 What’s logged for each Cloud Stack:
The target URL where the backlink points
The anchor text used
Live status (active or 404)
Date and time of deployment
Platform used (e.g., AWS, Azure, GitHub)
📍 Where to find this info:
Go to Authority > Link Log to see a complete list of deployed Cloud Stacks. You can filter by domain, status, or date to track performance and coverage.
How can I track backlink growth and authority improvements in Search Atlas?
How can I track backlink growth and authority improvements in Search Atlas?
Search Atlas offers robust backlink tracking tools to monitor growth, quality, and overall domain authority over time.
📊 Backlink Analyzer & Site Explorer
Access up-to-date metrics on your backlink profile, including total backlinks, referring domains, anchor texts, and link types (follow/nofollow)
View Domain Power, a proprietary SEO authority score that combines link quality, organic traffic, and keyword rankings
Filter by domain authority, geolocation, link attributes, and more for granular insight
📈 Historical Trends & Competitor Benchmarking
Track backlink acquisition and loss over time
Compare your profile against competitors to spot gaps and opportunities
📍 Regular Monitoring & Reporting
Export backlink data for outreach campaigns or content updates
Set up scheduled alerts or CSV exports to stay on top of new or lost links
✅ These tools help build a clear picture of your off-page SEO health, making it easy to optimize and report impact to clients.
🔗 Here’s how to monitor your link profile:
Site Explorer
Check new vs lost backlinks
Analyze referring domains, domain authority, and trust metrics
See the anchor text distribution and target pages
Link Building Module (Cloud Stacks)
Track the live status of OTTO-syndicated backlinks
Monitor which links are indexed or pending
Export all generated URLs for manual audits or Google Search Console uploads
Report Builder
Create monthly link performance summaries by client or project
Filter by campaign, date range, or link source type
Share downloadable reports with stakeholders or clients
📈 Use Cases:
Ongoing authority tracking across campaigns
Link quality audits for clients
Monitoring indexation and performance of Cloud Stack links
Note: Track link growth via Site Explorer, Cloud Stack deployment logs, and Report Builder. Export reports to analyze backlink health and SEO impact over time.
How do I track backlinks and authority growth over time?
How do I track backlinks and authority growth over time?
Search Atlas provides multiple ways to track your backlink growth, link quality, and authority improvements over time.
🔗 Here’s how to monitor your link profile:
Site Explorer
Check new vs lost backlinks
Analyze referring domains, domain authority, and trust metrics
See the anchor text distribution and target pages
Link Building Module (Cloud Stacks)
Track the live status of OTTO-syndicated backlinks
Monitor which links are indexed or pending
Export all generated URLs for manual audits or Google Search Console uploads
Report Builder
Create monthly link performance summaries by client or project
Filter by campaign, date range, or link source type
Share downloadable reports with stakeholders or clients
📈 Use Cases:
Ongoing authority tracking across campaigns
Link quality audits for clients
Monitoring indexation and performance of Cloud Stack links
Note: Track link growth via Site Explorer, Cloud Stack deployment logs, and Report Builder. Export reports to analyze backlink health and SEO impact over time.
What is CloudStack Architecture, and how does it help with backlink indexing?
What is CloudStack Architecture, and how does it help with backlink indexing?
CloudStack Architecture is a proprietary link-building framework used in Search Atlas to deploy contextual backlinks across high-authority domains, including AWS, Azure, Google Cloud, GitHub, and others, with built-in indexation pathways.
🔗 What makes it unique:
Each stack includes 13 links, spread across trusted cloud platforms
Each link embeds content enriched with semantic anchors + metadata
All URLs are verified live and re-checked for 404s
🧠 Indexation Layering Strategy:
Primary Cloud Domains
Leverages Google-friendly CDNs and Git-based pages
Clean HTML, no scripts = fast crawling and renderability
Secondary Syndication (Optional)
Amplify stack content through QNN or backlinks from other pages
Accelerates indexing with high signal frequency
Interlinking Between Stacks
Smart internal linking between stacks strengthens crawlability
Helps build link pyramids and topic clusters
📈 Track Performance:
Go to Authority > Link Log
See link status, anchor, destination, and stack batch
Re-deploy failed stacks using the “Rebuild” option
💸 Cost:
Each CloudStack = 20 Hyperdrive credits
Unlimited stacks allowed per site
What is Wildfire Exchange, and how does it help with backlinks?
What is Wildfire Exchange, and how does it help with backlinks?
Wildfire Exchange is Search Atlas’s internal authority-sharing network that helps agencies and businesses scale backlinks safely and efficiently.
🔗 What it does:
Matches your content with link placement opportunities on other domains within the vetted Wildfire network
Creates contextual backlinks to your pages from relevant partners
Ensures links appear natural, with varied anchors and semantic relevance
Maintains strict domain vetting and non-compete filters to protect brand integrity
📈 Benefits:
Faster backlink growth at scale
Improved domain authority and topical trust
Control over categories, anchors, and destination pages
Fully integrated with Link Builder and Report Builder
🛠️ How to use:
Navigate to Authority > Wildfire Exchange
Select your target pages or keyword clusters
Set rules for anchors, max links, and categories
Review and approve, or let the system auto-publish
What is Brand Monitor, and how does it support E-E-A-T and brand mentions?
What is Brand Monitor, and how does it support E-E-A-T and brand mentions?
Brand Monitor in Search Atlas helps you track, validate, and amplify brand mentions across the web — a critical component of improving your site’s E-E-A-T signals in Google's ranking systems.
🔍 What it tracks:
Brand + Domain Mentions
Monitors exact and partial brand names
Captures mentions on blogs, news sites, forums, and more
Context + Sentiment
NLP-powered categorization of positive, neutral, or negative mentions
Context snippets are provided for each hit
Entity Graph Validation
Verifies if your brand is associated with topical or industry entities
Improves your Knowledge Panel or entity-level trust
📢 Use cases:
E-E-A-T Audit: Validate whether your brand is being cited as an expert source
Digital PR: Identify brand advocates or outreach targets
Reputation Recovery: Flag negative mentions and take corrective action
Backlink Opportunity: Turn unlinked mentions into active backlinks
🛠️ How to use:
Go to Brand Monitor in the dashboard
Enter brand name + variations
Set up notifications and filters
Export reports or integrate into Authority tracking workflows
💡 Pro Tip: Combine Brand Monitor with Press Syndication and CloudStack tools to reinforce branded content loops and drive faster indexing.
How do I create automated content silos using Topical Maps and Internal Linking?
How do I create automated content silos using Topical Maps and Internal Linking?
Search Atlas lets you build powerful SEO silos by combining Topical Maps with OTTO’s Internal Linking engine — creating structured, semantically aligned link networks in just a few clicks.
🔧 Step-by-step:
Create a Topical Map
Use GSC data or keyword clusters to auto-generate a map
Each node represents a core topic and its supporting articles
Generate Articles via Content Planner
One-click or bulk create articles directly from the map
Ensure all content aligns with your chosen semantic structure
Deploy Internal Linking
Go to OTTO > Internal Linking
Choose “Auto-Link by Map” to connect related pages
Anchors are chosen based on NLP scoring and topic coverage
🧠 What this creates:
A clean, Google-friendly silo structure
Smart use of anchor text, based on topic relevance
Balanced link equity from pillar to cluster pages
📈 Benefits:
Higher crawl depth and faster indexation
Improved semantic relevance and entity mapping
Boosts topical authority across your domain
📊 Track impact:
Use the Metrics Dashboard to monitor crawl paths, engagement, and organic lift
Re-optimize underperforming nodes based on SCHOLAR scores and click-through paths
How do I use Local SEO Heatmaps to improve rankings?
How do I use Local SEO Heatmaps to improve rankings?
Local SEO Heatmaps give you a visual SERP tracker for Google Maps and Local Pack results, showing exactly where your business ranks in your service area.
📍 What you’ll see:
Color-coded map with your rank position across ZIP codes or GPS points
Comparison to competitors in each location
Click to analyze each point for keyword, listing, and review data
🎯 How to act on it:
Use the Heatmap to spot underperforming areas
Deploy GBP posts, reviews, and Q&A to boost visibility
Trigger local content via OTTO (e.g., location pages, service pages)
📊 Syncs With:
GBP Insights: Pulls engagement + visibility metrics
Local Posts & Reviews: View what's published and still pending
Report Builder: Include Heatmaps in your monthly reports
🛠️ Steps:
Go to Local SEO > Heatmaps
Choose your target keyword and radius
Review current rankings
Apply actions directly from the heatmap interface
How can I automate sending SEO reports every week?
How can I automate sending SEO reports every week?
You can schedule recurring reports from Report Builder to keep clients updated automatically.
🛠️ Steps to automate reports:
Open Report Builder
Click “Create Schedule”
Choose your project, modules, and frequency
Add one or more client email addresses
Choose between PDF or a dynamic live link
📬 Reports will be delivered automatically based on your chosen schedule.
From weekly reports to backlink tracking and PPC setup, these tools are designed to multiply your SEO reach. Stay automated, data-driven, and ahead of the competition using this toolkit.