This update expands functionality, improves AI grounding, and unifies brand configuration under one intelligent framework.
🔄 What Changed?
🔄 What Changed?
Old: Knowledge Graph
Structured form fields
Manual input
Static configuration
New: Brand Vault
Website-trained semantic model
Uploadable documents
AI query interface
Brand voice controls
Content settings
Style guide integration
Multi-location intelligence
📍 Where Did It Move?
📍 Where Did It Move?
The location remains the same:
AI SEO → All Sites → Select Project → Vault
The “Knowledge Graph” entry point is now called Vault, and it includes expanded tabs.
🧠 Why This Upgrade Matters
🧠 Why This Upgrade Matters
The Brand Vault enables:
Fact-grounded AI
Reduced hallucinations
Multi-location schema accuracy
Consistent brand voice
Autonomous AI execution
Nothing has been removed, functionality has been expanded and reorganized.
📊 Comparison Table: Knowledge Graph vs Brand Vault
📊 Comparison Table: Knowledge Graph vs Brand Vault
Feature | Knowledge Graph (Old) | Brand Vault (New) |
Manual business fields | ✅ | ✅ |
Multi-location support | Limited | Advanced + dedicated tab |
Document uploads | ❌ | ✅ |
Website crawl training | ❌ | ✅ |
AI query interface | ❌ | ✅ |
Brand voice configuration | ❌ | ✅ |
Content intent settings | ❌ | ✅ |
Style guide integration | ❌ | ✅ |
Top Pages targeting | ✅ | ✅ (expanded) |
Social profile linking | ✅ | ✅ |
Autonomous AI grounding | Limited | Full semantic grounding |
Continuous learning | ❌ | ✅ |
The upgrade from Knowledge Graph to Brand Vault is not simply a name change, it marks a fundamental evolution in how Search Atlas structures and protects your brand intelligence. By expanding beyond static fields into a dynamic, multi-source knowledge system, the Brand Vault ensures that every AI-driven action is grounded in verified data, consistent voice, and strategic intent. This transition lays the foundation for more autonomous, more accurate, and more scalable marketing execution, without sacrificing control. As AI capabilities expand, the Brand Vault ensures your brand remains the anchor.