The Brand Vault is the centralized intelligence layer that powers AI SEO, OTTO, Content, Smart Ads, and all autonomous workflows inside Search Atlas. It replaces the legacy Knowledge Graph and introduces a more advanced, multi-source, AI-grounded system for managing your business data.
🚨 What Changed?
🚨 What Changed?
The Knowledge Graph (KG) has been fully upgraded and is now called Brand Vault.
It lives in the exact same location inside your OTTO project, but it has evolved from a structured form into a dynamic, AI-powered brand intelligence system.
Brand Vault now replaces:
Knowledge Graph business info
Locations management
Top Pages configuration
Authorship + social schema inputs
Content positioning inputs
Brand voice settings
It centralizes all business intelligence used by OTTO and AI Agents.
📍 How to Access Brand Vault
📍 How to Access Brand Vault
Navigation Path:
Left Sidebar → AI SEO → All Sites → Select your OTTO project → Brand Vault
Once inside a project dashboard:
Look at the top horizontal navigation bar.
You will see tabs:
Vault
Business Information
Locations
Content
Knowledge Graph
Style Guide
Brand Vault is now the parent system powering all of these sections.
🏛️ Brand Vault Dashboard Overview (Visual Walkthrough)
🏛️ Brand Vault Dashboard Overview (Visual Walkthrough)
When you click Vault, you land on the Brand Vault main dashboard.
🔝 Top Section
Project Identifier (Top-Left)
Project icon
Domain name (e.g., searchatlas.com)
This confirms which project you are editing.
Horizontal Navigation Tabs
Directly under the project name, you’ll see:
Vault (active)
Business Information
Locations
Content
Knowledge Graph
Style Guide
These sections now live inside the Brand Vault structure.
🔎 Ask Your Brand Vault (AI Query Bar)
Below the header section, you’ll find:
Ask your Brand Vault
This is a semantic search bar where you can:
Ask about services
Validate brand messaging
Query uploaded documents
Confirm location data
AI Agents reference this layer before generating content or executing workflows.
📊 Brand Vault Overview (Training Snapshot)
Under the search bar is a metrics panel labeled:
Brand Vault Overview
It displays:
Words indexed
Images stored
Videos stored
Pages analyzed
This gives you a live snapshot of how much verified data your AI Agents can access.
➕ Add Sources (Primary Action)
Below the overview cards is a full-width purple button:
+ Add Sources
Use this to:
Upload PDFs
Add SOPs
Trigger website crawls
Expand your Vault’s training data
Every new source strengthens AI accuracy.
🎯 Brand Voice Configuration
Below the Add Sources button is the Brand Voice section.
You can select from tone presets:
Professional & Credible
Friendly & Conversational
Bold & Energetic
Creative & Expressive
Luxury & Sophisticated
Educational & Informative
Each option includes:
A selectable card
Short description
Save button (top-right)
Below the tone grid is a Preview panel where you can toggle:
Blog
Product
CTA
Support
This preview shows how AI-generated content will sound.
📜 Vault History
At the bottom of the Vault tab:
A structured table labeled Vault History.
Columns include:
File Name
Sent By
Upload Date
Status
You can review:
Website crawl ingestions
Manual uploads
Processing status
🧭 Brand Vault Sections Explained
🧭 Brand Vault Sections Explained
The horizontal tabs inside Brand Vault organize business intelligence:
🏢 Business Information
🏢 Business Information
Contains:
Business name
Website
Description
Phone & email
Business language
Employee count
SERPs location
Unique value
Brand perception
Monetization model
Includes:
AI Auto-Populate from Website
Use Autofill with AI to populate fields automatically.
📍 Locations
📍 Locations
Dedicated location management section.
You can:
Add multiple business addresses
Set a Main Address
Edit or delete locations
Improves:
Multi-location SEO
Schema accuracy
Location-specific content precision
✍️ Content Settings
✍️ Content Settings
Controls AI writing configuration:
Primary language
Website purpose
Search intent
Tone of voice
Point of view
Content intent
Microsemantic refiners
Terms to exclude
Required internal links
External links
WordPress publishing settings
This ensures AI outputs match brand strategy.
🔗 Knowledge Graph (Now Inside Brand Vault)
🔗 Knowledge Graph (Now Inside Brand Vault)
The Knowledge Graph tab still exists, but now as part of the Brand Vault ecosystem.
It includes:
Authorship
First name
Last name
Social Profiles
Add directory and social links
Top Pages
Define which URLs OTTO processes for Advanced suggestions.
You can:
Toggle pages on/off
Edit keywords
Regenerate keywords
Bulk actions
OTTO uses this to tailor recommendations per page.
📄 Configuring Top Pages (Strategic Control)
📄 Configuring Top Pages (Strategic Control)
Top Pages are managed inside:
AI SEO → All Sites → Select Project → Brand Vault → Knowledge Graph → Top Pages
This is where you:
Select which URLs OTTO should prioritize
Review keywords pulled from GSC
Regenerate keywords if needed
Enable or disable specific pages
Use bulk actions
Top Pages act as strategic filters.
They tell OTTO which pages matter most.
🎨 Style Guide
🎨 Style Guide
Controls brand visuals:
Logo upload
Favicon upload
Photo library (max 100)
Bulk upload options
Ensures visual consistency across AI-generated outputs.
🧠 Why Brand Vault Replaced Knowledge Graph
🧠 Why Brand Vault Replaced Knowledge Graph
The former Knowledge Graph was:
Manual
Static
Form-driven
Structurally limited
The Brand Vault is:
Dynamic
Multi-source
AI-queryable
Continuously learning
Voice-aware
Document-aware
Crawl-aware
It powers autonomous execution without hallucinations.
The Brand Vault is more than a redesign, it represents a shift in how Search Atlas understands and executes your strategy. What was once a static configuration form is now a dynamic, evolving intelligence layer that continuously trains, validates, and guides AI Agents across every workflow. By grounding automation in verified business data, brand voice, and structured context, the Brand Vault transforms AI from a content generator into a brand-aligned decision engine. As your business grows, your Vault grows with it, ensuring that speed, scale, and autonomy never come at the expense of accuracy or trust.