The Search Atlas Challenge Leaderboard is a gamified performance system designed to reward real SEO progress across the platform. As you use Search Atlas tools and improve results, you earn XP (experience points), unlock badges, and climb category-specific and overall leaderboards.
This system helps users:
Measure real performance gains
Stay motivated through competition
Discover which activities drive the most impact
Showcase achievements through ranks and badges
🔎 How the Leaderboard Works
🔎 How the Leaderboard Works
Leaderboard rankings are based on actual performance data, not manual actions. XP is awarded automatically when measurable improvements occur across Search Atlas tools.
You earn XP by:
Gaining keyword positions
Improving Local SEO visibility
Increasing traffic and impressions
Publishing optimized content
Growing backlinks and authority
Running and improving Smart Ads campaigns
The more consistently you improve results, the higher your ranking.
📊 Leaderboard Categories
📊 Leaderboard Categories
Each leaderboard focuses on a specific SEO discipline. You can compete in one or multiple categories at the same time.
🔑 Keywords XP
🔑 Keywords XP
Tracks ranking improvements, including:
Total position gains
Keywords reaching Page 1
Keywords entering the Top 3
Large single-position jumps
This leaderboard rewards sustained keyword growth and breakout wins.
📍 Local SEO XP
📍 Local SEO XP
Measures local visibility improvements such as:
Heatmap/Grids
Total Pins Improved
Avg. Position Improvement
Grid moved to Top 3
Citation Campaign Submitted
GBP Automated Posting Enabled
GBP Post Scheduled/Published
GBP Suggestion Implemented
Review Response
Ideal for users focused on Maps rankings and local dominance.
📈 Site Metrics XP/GSC Impressions and Clicks
📈 Site Metrics XP/GSC Impressions and Clicks
Based on:
Impressions Change
Clicks Change
New Keywords
Pulled directly from performance data connected to your projects.
✍️ Content XP
✍️ Content XP
Rewards content-driven performance:
Articles Published
Content Folders
Articles Generated
DKN Topic Article/LP Generated
DKN Generated
Topical Maps
Designed for users investing heavily in SEO content strategy.
🤖 AI SEO XP
🤖 AI SEO XP
Tracks impact from:
Project Created
Each Deployment
OTTO Project Score > 80 but < 90
OTTO Project Score > 90
Encourages adoption of AI-assisted SEO workflows.
🔗 Authority XP
🔗 Authority XP
Focused on:
Cloud Stacks Created
Press Release Submitted
Guest Post Project Created
Guest Post Placement Submitted
Indexer
Digital PR Campaigns Created
Digital PR Campaigns Launched
Digital PR Campaigns Email Sent
Digital PR Campaigns Responses
Best suited for off-page SEO strategies.
🎯 Smart Ads
🎯 Smart Ads
Tracks impact from:
Total Campaigns created
Total Clicks
Spend Budget
Ad Groups Created
Ads Created
Total Campaign Launched
🌐 Overall XP
🌐 Overall XP
A combined score across all categories, representing your total Search Atlas impact.
Keywords
Local SEO
GSC
Content
AI SEO
Authority
Smart Ads
🧠 Your Rank & Progress
🧠 Your Rank & Progress
Inside each leaderboard, you’ll see:
Your current rank
Total XP earned
A progress bar showing how close you are to beating the next position
A comparison against the user immediately above you
This makes it easy to understand what’s needed to move up.
🏅 The Badge System
🏅 The Badge System
Badges reward milestone achievements and appear across:
Leaderboards
Profile cards
Social sharing assets
🎖 Achievement Badges
Earned by reaching milestones in each category.
Progression tiers include:
Bronze → Silver → Gold → Platinum → Diamond → Prism (Ultra Rare)
Examples:
SERP Ascender (ranking gains)
Local Guardian (local pin growth)
Pin Booster (heatmap performance)
Search Explorer (impression growth)
Position Hunter (large ranking jumps)
🎟 Event-Exclusive Badges
🎟 Event-Exclusive Badges
Limited-edition badges earned by participating in:
Live challenges
Workshops
Product launches
Special events
These badges create exclusivity and recognize community engagement.
🧩 Why the Leaderboard Matters
🧩 Why the Leaderboard Matters
The Search Atlas Leaderboard is more than gamification — it’s a performance feedback system.
It helps you:
Validate that your SEO actions are working
Focus on activities that generate real impact
Stay engaged and consistent
Compete, learn, and improve alongside other users
Every XP point reflects real SEO progress, not vanity metrics.
🚀 Getting Started
You’re automatically enrolled in the Leaderboard as soon as you start using Search Atlas tools. No setup required.
👉 Use more features, improve results, and watch your rank climb.