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🤖📄 The New Agentic Homepage in Search Atlas Walkthrough

An AI-powered command center that personalizes insights, guides actions, and connects every SEO workflow in one place.

Updated yesterday

The new Agentic Homepage is a major evolution of the Search Atlas experience. It transforms the homepage into an intelligent, interactive command center that helps users understand performance, discover opportunities, and take action across their SEO strategy, right from the moment they log in.

✨ What’s New on the Agentic Homepage

The homepage now adapts dynamically to each user’s projects, surfacing the most relevant insights and next steps automatically.

📊 Project Breakdown

Users get instant visibility into key performance signals, all in one consolidated view:

  • Organic traffic trends

  • Keyword performance

  • Backlink growth

  • LLM visibility

  • Local SEO performance

  • Smart Ads and campaign activity

This eliminates the need to jump between tools just to understand overall performance.

🧩 Key UI Elements You’ll See

This release introduces several new interface elements designed to make the Agentic Homepage easier to navigate and more action-oriented from the first interaction.

🔀 Classic vs Agent Hub Toggle

At the top of the homepage, users can switch between Classic and Agent Hub modes.

  • Classic maintains the traditional Search Atlas experience.

  • Agent Hub unlocks the new agent-led, recommendation-driven workflow.

This allows users to adopt the new experience at their own pace.

📁 Project Selector

The Select a Project dropdown lets users choose which website or project they want to work on.


All insights, recommendations, and actions on the homepage update instantly based on the selected project.

⚡ Quick Action Shortcuts

Below the main input field, users will see one-click action shortcuts, including:

  • Optimize On-Page SEO

  • Generate a Website or Landing Page

  • Improve Google Business Profile

  • Build High-Quality Backlinks

  • Execute a Holistic Content Strategy

  • Create & Launch Google Ads Campaigns

  • Prepare & Share Performance Reports

  • Launch a Digital PR Campaign

These shortcuts are designed to reduce time-to-action and help users move directly from insight to execution.

🎯 Onboarding & Guidance Banner

New users may see a 1-to-1 Onboarding banner at the top of the homepage, offering direct access to guided setup and strategy assistance from the Search Atlas team.

🧠Navigating the Agentic Homepage UI

This section provides a quick walkthrough of how users can move through the new Agentic Homepage and understand what each area is designed to do.

🧠 Atlas Brain Entry Point

The central input field connects directly to Atlas Brain, allowing users to ask questions, request analyses, or trigger workflows using natural language.

The homepage is structured around modular strategy sections, each acting as both a summary and a launch point into deeper workflows.

Core Strategy Modules:

  • Performance

  • Content Strategy

  • Onpage Strategy

  • Backlink Strategy

  • Local SEO

  • Smart Ads

Each module:

  • Displays high-level insights relevant to the selected project

  • Surfaces suggested next actions

  • Enables one-click transitions into execution flows or agent chats

This design removes friction between discovery and execution, allowing users to act immediately on insights.

🔄 Activity & Context Awareness

The Agentic Homepage is context-aware and dynamically adapts based on user behavior.

Contextual Intelligence Includes:

  • Recently completed tasks

  • Active or paused Playbooks

  • In-progress workflows

  • Previously run analyses

  • Project-specific activity

The system uses this context to:

  • Surface relevant prompts

  • Recommend next steps

  • Maintain continuity across sessions

For new projects or inactive accounts, the UI clearly communicates state (e.g., “No activity yet”) and guides users toward meaningful starting actions.

🧭 Hub, Playbooks, and Activity Views

The homepage experience is organized into three primary views, accessible at the top of the interface:

🧠 Hub — Real-Time Decision Layer

This is where users decide what to do next, guided by the system’s awareness of site health, authority gaps, content velocity, and local presence.

The default view focused on:

  • Immediate actions

  • Quick-run Playbooks

  • Suggested workflows

  • Strategic prompts

📘 Playbooks — Repeatable Execution Engines

The Playbooks tab functions as a library of automated workflows.

A dedicated space to:

  • Browse all available Playbooks

  • Filter by strategy area (Authority, Content, Technical SEO, etc.)

  • Create custom Playbooks

  • Review active Playbooks currently running

Each Playbook clearly communicates:

  • What it does

  • How automated it is

  • How much user involvement is required

📊 Activity — Transparency and Accountability

This creates a full execution audit trail, allowing teams to understand what was done, when, and why—critical for agency workflows and internal reporting.

A chronological record of:

  • Past conversations with agents

  • Completed tasks

  • Generated artifacts (reports, audits, deployments)

  • Shareable conversation history

Users can reopen prior chats, review execution details, or share conversations with teammates via secure links.

🧠 Agent Selection & Multimodal Execution

From the Brain input field, users can explicitly select which agent they want to engage:

  • Atlas Brain (general strategy & orchestration)

  • Content Brain

  • Onpage SEO (OTTO) Brain

  • Ad Brain

  • Authority Brain

  • Site Explorer Brain

This ensures that execution is always handled by the most specialized agent, while the UI gracefully redirects users if a request belongs to a different domain.

📊 Portfolio & System-Level Overview (Before Project Selection)

Before a specific project is selected, the central area of the Search Atlas dashboard functions as a portfolio-level command center rather than a project workspace.

Instead of showing execution details for a single domain, the UI presents a high-level operational snapshot across all managed properties.

This includes:

  • Portfolio Summary panels that group projects by performance trend (Trending Up, Stable, Trending Down), allowing users to quickly identify where attention or intervention may be needed.

  • Active Projects list, where each domain is displayed as a self-contained system with visible signals for:

    • OTTO health and deployment readiness

    • Traffic and keyword footprint

    • Referring domains and authority signals

    • Local SEO and Smart Ads connection status

Each project card surfaces state, not just metrics—showing whether systems are connected, inactive, improving, or awaiting setup. Clear calls to action (e.g., Create OTTO Project, Connect GBP, Launch Smart Ads) guide users toward the next meaningful step without forcing navigation decisions.

This pre-selection view reinforces a core design principle of Search Atlas:
users manage portfolios and systems first, then drill into execution.


Only after a project is selected does the interface transition from oversight mode into deep, agent-driven execution workflows.

📁 Project Selection: The Gateway Into the Agentic System

Before any strategy modules or execution paths appear, the Search Atlas Brain requires a single, critical action: selecting a project.

Once a user chooses a project from the project selector, the entire interface re-contextualizes around that domain. This moment is more than simple navigation, it is the point where the system loads first-party data, historical context, integrations, and execution permissions tied to that specific site or business.

After a project is selected:

  • The Brain binds all future prompts to that domain

  • Connected data sources (GSC, GA4, GBP, Ads) are checked and surfaced

  • Missing integrations are clearly flagged with guided next steps

  • Strategy modules unlock with domain-specific dashboards and actions

This ensures that every recommendation, task, and deployment is context-aware, grounded in real data, and executable without ambiguity.

Only after this selection does the UI expand into its modular strategy layers.

+ New Project

The + New Project action allows users to instantly onboard a new domain into Search Atlas. From here, users can add a website, connect data sources (GSC, GA, GBP, Ads), and initialize OTTO, turning a new site into an executable system without leaving the dashboard.

💻 Modular Strategy Navigation: One System, Many Disciplines

  • Performance

  • Content Strategy

  • Onpage Strategy

  • Backlink Strategy

  • Local SEO

  • Smart Ads

Below the agent layer, the UI unfolds into strategy-specific modules, each with its own dashboards, actions, and execution paths, yet all connected through Atlas Brain as a single operating system.

Rather than isolating tools by function, Search Atlas presents each discipline as a system that can be observed, adjusted, and executed continuously.

📊 Performance

Before a specific project is selected, the central area of the Search Atlas dashboard functions as a portfolio-level command center rather than a project workspace.

Instead of showing execution details for a single domain, the UI presents a high-level operational snapshot across all managed properties.

This includes:

  • Portfolio Summary panels that group projects by performance trend (Trending Up, Stable, Trending Down), allowing users to quickly identify where attention or intervention may be needed.

  • Active Projects list, where each domain is displayed as a self-contained system with visible signals for:

    • OTTO health and deployment readiness

    • Traffic and keyword footprint

    • Referring domains and authority signals

    • Local SEO and Smart Ads connection status

Each project card surfaces state, not just metrics—showing whether systems are connected, inactive, improving, or awaiting setup. Clear calls to action (e.g., Create OTTO Project, Connect GBP, Launch Smart Ads) guide users toward the next meaningful step without forcing navigation decisions.

This pre-selection view reinforces a core design principle of Search Atlas:
users manage portfolios and systems first, then drill into execution.


Only after a project is selected does the interface transition from oversight mode into deep, agent-driven execution workflows.

The Performance module acts as the observability layer for the entire agentic system.

Rather than functioning as a static reporting dashboard, Performance is where users validate outcomes, diagnose momentum, and decide what the Brain should execute next.

Within this section, users can:

  • View unified performance signals across SEO, content, authority, local, and ads

  • Monitor trends like traffic growth, keyword visibility, and domain power over time

  • Identify gaps between strategy execution and measurable impact

  • Use performance insights as direct inputs back into Atlas Brain prompts

Crucially, Performance is not an endpoint—it is a feedback loop. Insights surfaced here are designed to immediately inform the next action, whether that’s launching a new playbook, refining content velocity, or deploying additional on-page fixes.

This closes the loop between execution and measurement, ensuring the system is always optimizing toward real-world results rather than vanity metrics.

✍️ Content Strategy

This section visualizes content as a strategic system, not a collection of disconnected articles.

Key elements include:

  • Domain Knowledge Network (DKN) inputs

  • Business entity and central intent definitions

  • Audience and intent mapping

  • Content velocity scoring

  • Article generation, scheduling, and publishing states

The UI makes it explicit how content contributes to topical authority, LLM visibility, and long-term ranking momentum, rather than just output volume.

🧩 On-Page Strategy (OTTO)

The On-Page Strategy interface is powered by OTTO, the autonomous SEO agent.

Here, users can immediately see:

  • Overall OTTO health scores

  • Issues detected vs. issues deployed

  • Fixes grouped by category (titles, meta, headings, schema, NLP terms)

  • One-click task expansion for review or execution

Crucially, this UI surfaces deployment state, reinforcing a core principle of the platform:
recommendations are not theoretical, they are executable.

🔗 Backlink & Authority Strategy

Authority-building is broken into clear, action-driven components:

  • CloudStacks publishing

  • Press releases

  • Guest post placements

  • Automated outreach via WILDFIRE

  • Domain power and referring domain growth over time

When no data exists, the UI presents guided calls to action, making the onboarding path explicit and non-intimidating—users are never left wondering what to do next.

📍 Local SEO (GBP)

The Local SEO module is designed around risk-aware automation.

Before execution, the UI prompts users to:

  • Connect Google Business Profiles

  • Understand which fields are verification-sensitive

  • Review tasks, citations, and local signals before deployment

This reinforces trust by making it clear that automation is guarded by safeguards, not blind execution.

💰 Smart Ads (OTTO PPC)

Smart Ads extend the agentic model into paid acquisition.

From this dashboard, users can:

  • Import Google Ads accounts

  • Launch AI-generated campaigns

  • Monitor PPC health scores

  • Automate negative keyword management

  • Track budget vs. spend and ROAS

The experience mirrors SEO: strategy in, execution out, but applied to paid media.

A UI Designed for Continuous Execution

Across every section, the Search Atlas Brain UI follows the same core principles:

  • One input, many agents

  • Clear execution states

  • Context-aware guidance

  • No action without visibility

  • No deployment without approval

The result is an interface that feels less like traditional software and more like an operating system for growth—where users direct outcomes instead of managing tools.

🔐 Transparency, Control, and Safety by Design

The Agentic Homepage reinforces confidence through visibility and safeguards:

  • Every action exposes the agent’s reasoning

  • Sensitive changes require explicit approval

  • Risky operations (e.g., GBP edits) are gated

  • All deployments are confirmed post-execution

Users remain fully in control, even as automation accelerates execution.

⚡ Real-Time Performance Insights

All metrics update dynamically using Search Atlas microservices.


This ensures users always see current, reliable performance snapshots, helping them make confident decisions without second-guessing data freshness.

🤖 Why the Agentic Homepage Matters

The Agentic Homepage delivers meaningful improvements across the user journey:

  • 🚀 Faster activation by showing clear, relevant data immediately after login

  • 🧭 Better feature discovery through contextual routing and guided prompts

  • 🔁 Stronger retention by surfacing wins, opportunities, and recommended actions

  • 💎 Higher perceived value with a more intelligent, integrated, and modern experience

This is a major step toward positioning Search Atlas as a fully agent-led SEO platform, where users are guided, not overwhelmed, at every stage of their strategy.

This UI redesign is more than visual, it represents a fundamental shift in how digital marketing work gets done:

  • From dashboards → execution engines

  • From task management → system orchestration

  • From delayed handoffs → real-time deployment

The Agentic Homepage ensures that strategy, execution, and accountability live in one place, enabling individuals and agencies to operate at the speed of AI—without sacrificing clarity or control.

▶️ How Quota Consumption Works with Agents

This is an important clarification to ensure everyone is aligned on how quotas work in Search Atlas.

🧠 Agents Do NOT Consume Quota

Agents themselves consume zero quota.
They are orchestration layers only.

An agent’s role is to:

  • Understand the user request

  • Route it to the correct product

  • Pass instructions

👉 The agent never performs the actual work.

🛠️ Where Quota Is Actually Consumed

Quota is consumed only inside the underlying products, exactly the same way it would be if the user triggered the action manually from the dashboard.

Examples:

✍️ Article Creation

  • If a user asks an agent to create an article

  • 👉 Quota is consumed by the Content product, not the agent

🔍 Site Audits / OTTO Actions

  • If a user asks for a site audit or an OTTO-related action

  • 👉 Quota is consumed by the Site Audit / OTTO product, not the agent

📊 Dashboard vs Agents — No Difference

There is no difference at all in quota consumption between:

  • Actions triggered from the dashboard

  • Actions triggered through agents

Quota usage is 100% identical in both cases.

🚫 No Quota Logic Inside Agents

For additional clarity:

  • There is currently no quota logic implemented inside the agent layer

  • Agents do not track, calculate, or enforce quotas

  • All quota validation happens at the product level

✅ Key Takeaway

Agents are simply request messengers.
Products do the work.
Products consume the quota.

If anyone has questions or edge cases they’d like to walk through, feel free to ask.

The Agentic Homepage is designed to meet users exactly where they are in their SEO journey, removing guesswork and replacing it with clarity, guidance, and momentum. By combining real-time insights, intelligent recommendations, and direct paths into execution, the homepage becomes more than a dashboard: it becomes a strategic command center.

As Search Atlas continues to evolve toward a fully agent-led platform, this experience ensures users can move from insight to action faster, with confidence and context at every step. Whether you’re optimizing, scaling, or exploring new opportunities, the Agentic Homepage is built to guide what comes next.

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