The Keyword GAP tool allows you to compare keyword performance between your website and up to five competitors. By identifying shared, missing, and unique keywords, the tool highlights gaps in your SEO strategy and helps refine keyword targeting for stronger search visibility.
Use it to discover opportunities where competitors rank but you don’t, track keywords you share, and identify unique keywords that give your site an edge in authority.
👣 Step-by-Step Instructions
👣 Step-by-Step Instructions
1. Setting Up a Keyword GAP Analysis
1. Setting Up a Keyword GAP Analysis
Go to the Keyword GAP tool in your dashboard.
Enter your Primary Website (your business domain).
Enter up to Five Competitor Websites.
Click Run Analysis to begin.
2. Reviewing General Information
2. Reviewing General Information
After running the analysis, you’ll see:
Primary Website → Your domain.
Competitor Websites → Domains you entered.
Searched On → Date of analysis.
3. Exploring View Options (Tabs)
3. Exploring View Options (Tabs)
The Keyword GAP tool provides multiple tabs to analyze results:
Keyword Gap → Keywords competitors rank for but your site does not. Highlights missed opportunities.
Keywords in Common → Keywords ranked by both your site and competitors, useful for benchmarking.
Keyword Opportunities → Keywords with strong ranking potential for your site.
Unique Keywords → Keywords your site ranks for but competitors do not, showing areas of authority.
All Keywords → A complete list from all the above categories.
4. Understanding Data Fields
4. Understanding Data Fields
Each tab displays detailed data for comparison:
Keyword → Search term being analyzed.
MSV (Monthly Search Volume) → Average monthly searches over the past 12 months.
Your Website → Ranking position and data for your site.
Competitors’ Websites → Ranking position and data for each competitor.
💡 You can sort MSV in ascending or descending order for easier prioritization.
❓ FAQs
❓ FAQs
❓ What does the Keyword GAP tool do?
❓ What does the Keyword GAP tool do?
💡 It compares keyword performance of up to six sites, showing opportunities and gaps in rankings.
❓ How can it improve my SEO strategy?
❓ How can it improve my SEO strategy?
⚡ It uncovers missed keywords and competitor opportunities so you can refine keyword targeting.
❓ How does the tool compare sites?
❓ How does the tool compare sites?
✅ By analyzing shared, unique, and missing keywords across your site and competitors.
❓ What is a Keyword Gap?
❓ What is a Keyword Gap?
💡 Keywords competitors rank for but your site does not, showing traffic expansion opportunities.
❓ What does the “Keywords in Common” tab show?
❓ What does the “Keywords in Common” tab show?
⚡ Keywords ranked by both your site and competitors—helpful for benchmarking.
❓ What are Keyword Opportunities?
❓ What are Keyword Opportunities?
✅ Keywords where your site could achieve higher rankings with optimized content.
❓ What are Unique Keywords?
❓ What are Unique Keywords?
💡 Keywords only your site ranks for, highlighting your authority and competitive edge.
❓ What does the “All Keywords” tab include?
❓ What does the “All Keywords” tab include?
⚡ A full list of keywords from all comparison categories.
❓ What does MSV mean?
❓ What does MSV mean?
✅ MSV = Monthly Search Volume, the average keyword searches over 12 months.
❓ How often should I use the Keyword GAP tool?
❓ How often should I use the Keyword GAP tool?
💡 Monthly or quarterly to stay updated on competitor strategies.
❓ How can I leverage unique keywords?
❓ How can I leverage unique keywords?
⚡ By creating or optimizing content to strengthen niche authority.
❓ How do I select competitors?
❓ How do I select competitors?
✅ Choose up to five—focus on direct competitors, industry leaders, or aspirational rivals.
Closing Note
✅ The Keyword GAP tool gives you a competitive edge by showing exactly where you stand against rivals in search rankings. Use it regularly to uncover opportunities, strengthen authority, and refine your SEO strategy. For further help, reach out to our support team.