🎯Smart Ads

📎 OTTO Google Ads builds campaigns from scratch so you can focus on strategy. It handles:

Once approved, campaigns are pushed directly into your Google Ads account for activation.

🧠 Uses AI and machine learning to:

Here's a Loom with the exact steps!

Step 1: Initial Setup

✅ Access Smart Ads in your dashboard
✅ Select your connected Google Ads account
✅ Create a new Business profile (foundation for campaigns)

Step 2: Business Profile Creation

✅ Fill in company details (webpage, name, location, language)
✅ Use AI Description Generator to create and edit descriptions
✅ Save for campaign use

Step 3: Select Bid Strategy
Choose the strategy that best aligns with your campaign goals:

✅ Maximize Conversions – Best for signups or purchases; allows CPA settings
✅ Maximize Conversion Value – Best for e-commerce; allows ROAS settings
✅ Maximize Clicks – Best for driving traffic volume
✅ Target Impression Share – Best for maintaining top visibility over competitors

Step 4: Campaign Product Selection

✅ Review AI-detected products/services
✅ Evaluate performance insights
✅ Approve only the ones you want to advertise

Step 5: Ad Group Optimization

✅ Review AI-generated ad groups
✅ Analyze keyword clusters for volume and competition
✅ Approve the most relevant clusters

Step 6: Ad Variant Selection

✅ Compare ad variations suggested by OTTO
✅ Approve up to 3 ads per group

Step 7: Campaign Activation

✅ Review ads, groups, and budget
✅ Select Build campaign

Smart Ads uses AI to identify and block irrelevant search terms based on intent. This helps your ads reach the right audience. You can toggle this feature on or off at the campaign level.

Key Features:

💡 Negative keywords begin populating 3–5 days after campaign launch and continue updating automatically.

The Performance view gives you metrics for each campaign. You can:

This view provides both a general overview and detailed conversion insights.