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Installing OTTO Pixel on Webflow Using Search Atlas

Webflow Installation Guide 2025

Updated yesterday

This article guides users through the process of installing the AutoPixel tracking script on a Webflow site using the Search Atlas platform. This setup enables full SEO automation and diagnostics through OTTO. Follow each step carefully to ensure successful activation.

🧩 Step 1: Add Your Site in Search Atlas

  1. Log in to your Search Atlas dashboard.

  2. Click "OTTO & Audit" from the left-hand navigation menu.

  3. Use the toggle at the top to switch to version 3 (v3).

  4. Click the blue "+ Create" button.

  5. If your site does not appear, paste your Webflow URL and click "+ Click here to add..."

βš™οΈ Step 2: Configure Your Site Settings

  1. Select the number of pages for the site (e.g., 1 page).

  2. (Optional) Click "Autofill with AI" to automatically populate business info.

  3. Click "Continue" to proceed.

πŸ“‹ Step 3: Copy the OTTO Pixel Code

  1. On the Install AutoPixel screen, select the Webflow tab.

  2. Click "Copy Code" to copy your unique pixel script.

🌐 Step 4: Paste the Code in Webflow

  1. Open your Webflow dashboard in a new browser tab.

  2. Locate your site and click the gear icon to enter Site Settings.

  3. From the left sidebar, click "Custom Code".

  4. Paste the copied script into the Head Code section.

  5. Click "Save" to apply the changes.

πŸš€ Step 5: Publish Your Site

  1. Click "Publish" in the top-right corner of the Webflow dashboard.

  2. Select the appropriate subdomain or custom domain.

  3. Wait for the confirmation message: "Site published successfully."

βœ… Step 6: Activate OTTO Pixel in Search Atlas

  1. Return to Search Atlas.

  2. Find your site and click the "Engage" toggle.

  3. Wait 15 seconds to allow the activation.

πŸ” Step 7: Run a Diagnostic Check

  1. Click "Run Diagnostic" to verify installation.

  2. If successful, a confirmation message will appear.

  3. Refresh the page β€” the red status indicator will turn green when the pixel is live.

Following these steps ensures the AutoPixel is correctly installed and functional. Avoid skipping any activation or publication steps. If diagnostics fail, double-check that the script was pasted into the correct section and the site was published.

For troubleshooting assistance, escalate using the standard Tier 2 workflow.

πŸ”— Need a visual walkthrough?


Watch the full step-by-step installation in this video:

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