In this step, you’ll learn how to track what’s working, what needs attention, and how to stay informed about your local search performance—without feeling overwhelmed.
Expand each section below to follow the step-by-step instructions.
📊 Track: Use Google Business Profile Insights
📊 Track: Use Google Business Profile Insights
What to do
Review your GBP performance data weekly to see how people find and interact with your business.
Why it matters
These insights help you understand what’s driving results—and where to improve.
How to do it:
Open your Google Business Profile dashboard
Click “Performance”
Focus on:
🔍 Search terms people used to find you
🗺️ Where views came from: Google Search vs. Maps
🎯 What actions users took: calls, directions, website clicks
Compare trends week over week
Common mistakes to avoid
❌ Only checking once a quarter
❌ Ignoring drop-offs in views or calls
❌ Getting stuck on vanity metrics (like impressions alone)
Pro Tip
Check insights weekly—especially after publishing a new post or updating your business info. This helps you see the impact in real time.
✅ Once done, you’ll gain visibility into what’s working and where to focus next.
📈 Evaluate: Measure Organic Traffic with Search Console
📈 Evaluate: Measure Organic Traffic with Search Console
What to do
Review your local keyword traffic and page performance in Google Search Console.
Why it matters
You’ll understand which pages attract searchers and how they find you organically.
How to do it
Log into Google Search Console
Click “Search Results”
Apply a filter to “Queries containing [your city]” or other local terms
Review:
Which pages get traffic
Which search terms are performing
Mobile vs desktop visibility
Common mistakes to avoid
❌ Not filtering for local queries
❌ Only checking top-level metrics
❌ Overlooking underperforming service pages
Pro Tip
If your local pages aren’t getting traffic, try adjusting page titles to include your city and service (e.g., “Plumber in Denver”).
This complements what you learned in Step 4 about optimizing your pages for local queries—now you're measuring the impact.
✅ Once done, you’ll know how well your site supports local visibility.
🔔 Listen: Monitor Mentions and Reviews Around the Web
🔔 Listen: Monitor Mentions and Reviews Around the Web
What to do
Track when people mention your business or leave reviews outside of Google.
Why it matters
These signals influence your reputation—and can offer new SEO or PR opportunities.
How to do it
Set up Google Alerts for your business name + city
Check your profiles on platforms like Yelp, Facebook, Apple Maps, etc.
Respond to reviews and questions—positively and promptly
Get mentioned on other sites—and ideally, include a link back to your site
Common mistakes to avoid
❌ Ignoring third-party platforms
❌ Responding late to negative reviews
❌ Letting outdated info stay visible
Pro Tip
Pro Tip: Block 15 minutes every Friday to scan review platforms. Quick responses to reviews—especially negative ones—can boost trust and prevent lost customers.
✅ Once done, you’ll stay ahead of problems and boost your local reputation.
🌀 Wrap-up
You’ve now completed Step 6 of your Local SEO setup. With monitoring in place, you can make smarter decisions based on real data—and grow with confidence.
📚 Useful Official Resources
📊 Monitor Performance
Check & view your Business Profile Performance (Google Help) — steps to access and understand GBP insights
🗺️ Navigation
➡️ Next: Step 7: Improve Your Rankings Over Time
🔝 Back to: Series Index