⚫Step 6: Monitor Your Local SEO Performance

What to do

Review your GBP performance data weekly to see how people find and interact with your business.

Why it matters

These insights help you understand what’s driving results—and where to improve.

How to do it:

Common mistakes to avoid

❌ Only checking once a quarter

❌ Ignoring drop-offs in views or calls

❌ Getting stuck on vanity metrics (like impressions alone)

Pro Tip

Check insights weekly—especially after publishing a new post or updating your business info. This helps you see the impact in real time.

✅ Once done, you’ll gain visibility into what’s working and where to focus next.

What to do
​

Review your local keyword traffic and page performance in Google Search Console.

Why it matters
You’ll understand which pages attract searchers and how they find you organically.

How to do it

Common mistakes to avoid

❌ Not filtering for local queries

❌ Only checking top-level metrics

❌ Overlooking underperforming service pages

Pro Tip

If your local pages aren’t getting traffic, try adjusting page titles to include your city and service (e.g., “Plumber in Denver”).

This complements what you learned in Step 4 about optimizing your pages for local queries—now you're measuring the impact.

✅ Once done, you’ll know how well your site supports local visibility.

What to do

Track when people mention your business or leave reviews outside of Google.

Why it matters

These signals influence your reputation—and can offer new SEO or PR opportunities.

How to do it

Common mistakes to avoid

❌ Ignoring third-party platforms

❌ Responding late to negative reviews

❌ Letting outdated info stay visible

Pro Tip

Pro Tip: Block 15 minutes every Friday to scan review platforms. Quick responses to reviews—especially negative ones—can boost trust and prevent lost customers.

✅ Once done, you’ll stay ahead of problems and boost your local reputation.