In this step, you'll build a simple habit system to keep your local SEO signals active every week—helping you stay visible and competitive.
Expand each section below to follow the step-by-step instructions.
📅 Check: Review Your Google Business Profile Weekly
📅 Check: Review Your Google Business Profile Weekly
What to do
Once a week, open your Google Business Profile and scan for anything outdated or incorrect.
Why it matters
Small details can affect search results and user trust. Keeping your profile current tells Google your business is active.
How to do it
Log in to your Google Business Profile dashboard
Review the following:
⏰ Business hours
☎️ Phone number
📍 Address
📷 Photos
✏️ Business description or services
Update anything that has changed
Common mistakes to avoid
❌ Forgetting to update hours during holidays
❌ Leaving incorrect service areas listed
❌ Ignoring changes in product or service offerings
Pro Tip
Set a weekly calendar reminder to check your profile—10 minutes is all it takes.
✅ Once done, your profile remains trustworthy, up-to-date, and favored by Google.
📝 Post: Share a Weekly Update or Offer
📝 Post: Share a Weekly Update or Offer
What to do
Use the “Posts” section in your Google Business Profile to publish weekly content like tips, offers, or events.
Why it matters
Posts signal activity and help your business appear in more types of search results. They also drive engagement.
How to do it
In your dashboard, click “Add update”
Choose the post type: Update, Offer, or Event
Add:
📸 An image or short video
📝 A clear message (what, when, why)
🔗 A call to action (CTA) like “Call now” or “Learn more”
Set an expiration if it's time-bound
Common mistakes to avoid
❌ Reposting the same content repeatedly
❌ Forgetting CTAs or links
❌ Poor visuals or formatting
Pro Tip
Turn FAQs into posts. One question = one weekly post = one new search opportunity.
✅ Once done, your profile gains freshness signals and more touchpoints with local searchers.
🔍 Monitor: Check Your Insights and Learn What's Working
🔍 Monitor: Check Your Insights and Learn What's Working
What to do
Check Google’s built-in Insights tool to see what actions users take on your profile.
Why it matters:
These signals show you what works and where to focus next—reviews, posts, or updates.
How to do it
Open your GBP dashboard → go to “Performance”
Look at:
🔎 Search queries used to find you
📍 How users found you (Search vs Maps)
🖱️ What actions they took (calls, directions, clicks)
Note patterns or drops in engagement:
Check insights weekly—especially after a post or major update.
Common mistakes to avoid
❌ Ignoring this data completely
❌ Only checking once a quarter
❌ Overreacting to small weekly dips
Pro Tip
Track one insight metric in a simple spreadsheet every Friday. It builds awareness without overwhelm.
✅ Once done, you’ll start making smarter decisions with real search data.
🌀 Wrap-up
You’ve now completed Step 3 of your Local SEO setup. Your weekly routine is in place—simple, strategic, and sustainable.
📚 Useful Official Resources:
⭐ Collect & Respond to Reviews
Manage customer reviews (Google Help) — official steps for reading and replying to reviews
Tips to get more reviews (Google Help) — guidelines for asking without violating policy
🗺️ Navigation
➡️ Next: Step 4: Manage Citations Across the Web →
🔝 Back to: Series Index