In this step, you'll learn how to align your website with local SEO best practices so it supports your visibility in Google’s local results and map listings.
Expand each section below to follow the step-by-step instructions.
🏠 Align: Match Your Website Info with Your Google Profile
🏠 Align: Match Your Website Info with Your Google Profile
What to do
Make sure your website’s business information matches your Google Business Profile exactly.
Why it matters
Google compares your site and profile for consistency. Mismatches can lower your credibility and ranking.
How to do it
Visit your own website
Copy your business name, address, and phone number (NAP) as shown
Go to your Google Business Profile → click “Info”
Compare and fix any differences (e.g., “Street” vs. “St.”, suite numbers)
Use the same format everywhere
Common mistakes to avoid
❌ Using different business names or abbreviations
❌ Missing suite numbers
❌ Inconsistent punctuation (e.g., commas, hyphens)
Pro Tip
Use your website’s footer to display your NAP consistently across all pages.
✅ Once done, Google sees your business as trustworthy and consistent.
📍 Boost: Add Your City and Services to Key Pages
📍 Boost: Add Your City and Services to Key Pages
What to do
Make sure your homepage and service pages mention your city and primary services clearly.
Why it matters
Google uses this content to understand your local relevance. Without it, your site might not appear for local queries.
How to do it
Open your homepage and service pages in a browser
Check for:
🏙️ City name in titles and meta descriptions
🔧 Service keywords (e.g., “plumbing”, “HVAC”) in headlines and copy
If missing, add naturally:
Headline: “Trusted HVAC Experts in Glendale”
Paragraph: “We provide emergency plumbing in Glendale and nearby areas.”
Repeat for every core page on your site
Common mistakes to avoid
❌ Mentioning too many cities at once
❌ Stuffing keywords unnaturally
❌ Only listing city in footer, not in content
Pro Tip
Each service page should answer: What do you do? Where do you do it?
✅ Once done, your pages will rank better for local intent queries.
🧭 Connect: Add Local Schema to Your Website
🧭 Connect: Add Local Schema to Your Website
What to do
Help Google understand your business better by adding local schema—just make sure you or your developer apply it correctly.
Why it matters
Schema helps search engines recognize key business info directly from your site, which can improve visibility in search.
How to do it
If you use WordPress, SEO plugins like Yoast or Rank Math allow adding local schema without code
If you have a developer, ask them to add structured data using LocalBusiness schema
Include your business name, address, phone number, and business type
Common mistakes to avoid
❌ Leaving out your address or phone
❌ Adding schema to the wrong part of your site
❌ Forgetting to update it after changes to your business info
Pro Tip
You only need to set this up once—but always review it if you move, rebrand, or change services.
✅ Once done, your website will support your local SEO and help Google categorize you more accurately.
🌀 Wrap-up
You’ve now completed Step 4 of your Local SEO setup. Your website is now aligned with local ranking signals and working in sync with your Google profile.
📚 Useful Official Resources
🌐 Optimize Your Website
How to improve your local ranking on Google (Google Help) — covers local ranking basics across GBP and site
🗺️ Navigation
➡️ Next: Step 5: Build Local Authority Over Time
🔝 Back to: Series Index