The Digital PR (DRP) tool in Search Atlas is designed to help businesses streamline their outreach and link-building campaigns. By connecting you directly with publishers, DRP makes it easier to find high-quality link opportunities, manage campaigns, and track conversations—all in one place.
Whether you’re handling client projects or managing in-house SEO, the tool ensures you can run outreach at scale without losing track of communications or campaign performance.
🚀 Campaigns
🚀 Campaigns
The Campaigns feature is where you begin your outreach process.
Create a new campaign to get started.
Find potential prospects in two ways:
Keyword search (up to 5 keywords per campaign).
Upload a CSV file.
Apply filters like TLD, DR, and traffic to refine results.
Select a sender email address and add a template.
Add a new template or select an existing one.
Run the campaign — the tool finds relevant sites along with publisher contact details.
Once the campaign is running:
Opportunities found by DRP appear under Campaigns.
Review opportunities individually and add suitable sites to the Ready for Outreach list.
❌ Delete unsuitable prospects.
❌ Delete irrelevant contacts.
✉️ Send emails manually if needed.
Sites in the Outreach list are ready for automated emailing.
📬 Inbox
📬 Inbox
The Inbox feature helps you stay on top of publisher replies:
Manage replies directly in one tab.
Sort conversations using filters like Campaign, Status, or Milestones.
Reply to messages without leaving the tool.
Track progress with milestones: Idle, Negotiation, Won, or Lost.
📝 Templates
📝 Templates
The Templates feature improves efficiency:
Save frequently used outreach templates.
Add new templates or delete old ones anytime.
Select templates while running campaigns to streamline outreach.
📧 Manage Connected Email
📧 Manage Connected Email
To send and receive outreach emails, you’ll need to connect your Gmail account.
⚠️ Important: Only Gmail accounts are supported.
Prepare your Gmail account:
Prepare your Gmail account:
Enable 2-Step Verification
Go to myaccount.google.com.
Navigate to Security.
Under “How you sign in to Google,” turn on 2-Step Verification.
Create an App Password
Go to Google App Passwords.
Enter a name (e.g., “Search Atlas”).
Click Create and save the generated password securely.
Configure IMAP access
Go to Gmail Settings.
Click See all settings > Forwarding and POP/IMAP.
Under IMAP access, enable: Auto-Expunge on – Immediately update the server (default).
Configure in Search Atlas:
Configure in Search Atlas:
From your dashboard, go to Authority Building > Campaigns.
Click Manage connected emails > + Add new email.
Select Configure SMTP/IMAP.
Enter:
Email: Your Gmail account.
Password: The App Password from Google.
Leave SMTP/IMAP server fields as they are.
Click Connect.
✅ Your Gmail is now ready to send and receive outreach emails.
🚫 Global Blocklist
🚫 Global Blocklist
The Global Blocklist lets you exclude unwanted websites:
Add domains you want to block.
Blocked websites won’t appear in campaigns.
Upload a CSV file to manage exclusions in bulk.
❓ FAQs
❓ FAQs
❓ If I’m using this tool on a client’s behalf, can I change the email sender?
❓ If I’m using this tool on a client’s behalf, can I change the email sender?
💡 Yes, you can always change outreach emails.
❓ Do you have publishers from all niches? What if my niche is not included?
❓ Do you have publishers from all niches? What if my niche is not included?
⚡ Yes, DRP provides publishers across niches. If your niche isn’t directly available, you can still upload your own CSV prospect list.
❓ What do the status milestones mean?
❓ What do the status milestones mean?
✅ Idle = No action taken, Negotiation = Active discussions, Won = Successful placement, Lost = Opportunity declined or failed.
✅ Closing Note
The Digital PR tool empowers you to streamline link-building through structured campaigns, publisher outreach, and centralized communications. By setting up templates, connecting your email, and managing opportunities, you can run outreach efficiently and effectively.