Overview: What is White Labeling?
White Labeling in Search Atlas allows agencies to present the platform fully under their own branding. Clients access tools and reports through your custom domain and see only your agency’s identity.
Branding applied: dashboard, reports, widgets, login pages
What changes: All Search Atlas logos, names, and support links are hidden
What stays the same: Core infrastructure and backend technology still run on Search Atlas
⚙️ Setup Requirements
⚙️ Setup Requirements
To White Label your dashboard, you need:
A Search Atlas PRO subscription
Access to your domain DNS records
Agency branding assets (Logo, Sign-in Logo, Sign-up Logo, Favicon)
📌 Setup instructions are available in Agency Hub > Agency Settings.
🚧 Functionality & Limitations
🚧 Functionality & Limitations
clients interact with the platform as if it’s powered by your agency
Embedding tools (e.g., into HighLevel/GHL) is possible, but backend remains Search Atlas
Clients lose direct access to Search Atlas support and resources (agency handles support)
White Labeled training resources are not pre-provided — agencies can repurpose or create their own
👥 Managing Clients & Accounts
👥 Managing Clients & Accounts
Search Atlas offers 3 account types in White Label setup:
Child Account: A customer under your agency with their own White Labeled dashboard
Team Member: Shares your subscription’s dashboard and quotas
Referral: Independent subscription billed by Search Atlas. You earn 30% recurring commission
🔑 Best Practice: Assign clients only to the projects they should see in Agency Settings → Add user → Assign to specific project.
🛠️ Support Rules
🛠️ Support Rules
Agency Owners: Have full support access
Clients: Cannot reach Search Atlas support directly
Live Chat: Disabled on White Labeled dashboards. To use chat, log in at https://dashboard.searchatlas.com/
💳 Pricing & Billing
💳 Pricing & Billing
White Label setup: Free for PRO users
Agency Starter clients: Free with limited quotas
Upgraded client plans: You are billed 70% of subscription price (added to your invoice). You set your own pricing to clients.
Referrals: Search Atlas bills them directly. You earn 30% recurring commission via the Affiliate Program.
🐞 Troubleshooting
🐞 Troubleshooting
SSL Certificate Errors
You must install a valid SSL certificate covering your chosen subdomain
Without SSL, clients may see browser warnings (though you can bypass temporarily)
Install SSL via your hosting provider’s admin panel
📌 Video guide: SSL Setup
Login Access
Even after White Labeling, you can always log in via the regular Search Atlas domain
Child Account Permissions
Admin-level child accounts can see Pricing and Order Builder
Otherwise, parent controls visibility
🔍 Site Analysis Lead Capture Widget
🔍 Site Analysis Lead Capture Widget
Overview
A customizable, fully White Labeled widget that agencies can embed on their website. Visitors can run a site analysis and submit contact details, turning into leads.
Purpose
Convert visitors into leads with free branded reports
Provide opportunities for follow-up and bookings
Key Features
Lead capture (email + website)
Custom branding (logos, colors, fonts)
Meeting booking integration
Custom HTML for reports
Webhook integrations (CRMs, Zapier, Make, Sheets, Airtable)
Setup Guide
Configure text, button, and colors. Preview
Copy/paste snippet into your site HTML
(Optional) Add custom HTML for contact info, booking forms, etc.
(Optional) Add webhook integrations, test, and activate
Best Practices
Use clear CTAs
Always add a booking calendar link
Place widget on high-traffic pages
Test branding + lead flow before launch
Example Use Cases
Soft introduction to agency services via reports
Seamless lead → booking flow with calendar links
❓ White Label FAQs
❓ White Label FAQs
❓ Is there an extra cost for White Labeling my dashboard?
❓ Is there an extra cost for White Labeling my dashboard?
No, all PRO users can set up their Agency’s White Label dashboard at no extra cost.
❓ What do I need to White Label my dashboard?
❓ What do I need to White Label my dashboard?
A Search Atlas PRO subscription
Access to the DNS Record to your domain
Agency branding assets (Logo, Sign-in Logo, Sign-up Logo, Favicon)
📌 Instructions: Agency Hub → Agency Settings
❓ Why can’t I reach out to support using the Live Chat?
❓ Why can’t I reach out to support using the Live Chat?
The Live Chat is disabled for White Labeled dashboards. To use it, log in at https://dashboard.searchatlas.com/
❓ Will my clients have access to Search Atlas support?
❓ Will my clients have access to Search Atlas support?
No, all references to Search Atlas (including support) are removed. As the agency owner, you can still contact us.
❓ What is the difference between a child account, a team member, and a referral?
❓ What is the difference between a child account, a team member, and a referral?
Child account: A customer under your agency with their own White Labeled dashboard.
Team member: Shares your subscription’s dashboard and quotas.
Referral: A separate subscription billed by Search Atlas. You earn 30% recurring commission.
❓ Is there a limit to the number of Agency Starter customers I can have?
❓ Is there a limit to the number of Agency Starter customers I can have?
No, you can invite as many customers as you need.
❓ Will you charge my clients for me and give me a commission?
❓ Will you charge my clients for me and give me a commission?
No, only referrals generate commissions. You set pricing for child accounts, and we add 70% of the plan’s listing price to your monthly invoice.
❓ I am facing an SSL certificate error. What should I do?
❓ I am facing an SSL certificate error. What should I do?
You must install a valid SSL certificate for your subdomain. Without it, you may see browser warnings (can be bypassed).
❓ Can I log in on Search Atlas domain after I White Labeled my account?
❓ Can I log in on Search Atlas domain after I White Labeled my account?
Yes, you can always log in via the regular Search Atlas domain.
❓ How can I install SSL?
❓ How can I install SSL?
Go to your hosting provider’s Admin panel → SSL section → install SSL certificate for your subdomain.
📌 Guide: SSL Setup Video
❓ Can child accounts see Pricing and Order Builder?
❓ Can child accounts see Pricing and Order Builder?
Yes, if they’re set as Admin. Otherwise, parent controls what they can view.
❓ What is White-Labeling in Search Atlas and what are its limitations?
❓ What is White-Labeling in Search Atlas and what are its limitations?
White-labeling replaces Search Atlas branding with your own. Limitations:
Backend still powered by Search Atlas
No built-in client training resources
Tools embedded in HighLevel/GHL are white-labeled, but backend remains Search Atlas
❓ Are there ready-made white-labeled training resources for my clients?
❓ Are there ready-made white-labeled training resources for my clients?
No. Agencies can repurpose help center content or create their own resources.
❓ How do I ensure reports and platforms are fully white-labeled for clients?
❓ How do I ensure reports and platforms are fully white-labeled for clients?
Use your custom White Label login URL (e.g., https://seo.youragency.com/login)
Configure and share reports through this login portal so your branding applies
❓ What exactly happens when I White Label the Search Atlas dashboard?
❓ What exactly happens when I White Label the Search Atlas dashboard?
All references to Search Atlas (logos, support, help center) are removed. Clients only see your agency’s brand.
❓ Will my clients have access to Search Atlas support?
❓ Will my clients have access to Search Atlas support?
No, all references to Search Atlas (including support) are removed. As the agency owner, you can still contact us.
❓ What is the difference between a child account, a team member, and a referral?
❓ What is the difference between a child account, a team member, and a referral?
Child account: A customer under your agency with their own White Labeled dashboard.
Team member: Shares your subscription’s dashboard and quotas.
Referral: A separate subscription billed by Search Atlas. You earn 30% recurring commission.
❓ Is there a limit to the number of Agency Starter customers I can have?
❓ Is there a limit to the number of Agency Starter customers I can have?
No, you can invite as many customers as you need.
❓ Will you charge my clients for me and give me a commission?
❓ Will you charge my clients for me and give me a commission?
No, only referrals generate commissions. You set pricing for child accounts, and we add 70% of the plan’s listing price to your monthly invoice.
❓ I am facing an SSL certificate error. What should I do?
❓ I am facing an SSL certificate error. What should I do?
You must install a valid SSL certificate for your subdomain. Without it, you may see browser warnings (can be bypassed).
❓ Can I log in on Search Atlas domain after I White Labeled my account?
❓ Can I log in on Search Atlas domain after I White Labeled my account?
Yes, you can always log in via the regular Search Atlas domain.
❓ How can I install SSL?
❓ How can I install SSL?
Go to your hosting provider’s Admin panel → SSL section → install SSL certificate for your subdomain.
📌 Guide: SSL Setup Video
❓ Can child accounts see Pricing and Order Builder?
❓ Can child accounts see Pricing and Order Builder?
❓ What is White-Labeling in Search Atlas and what are its limitations?
❓ What is White-Labeling in Search Atlas and what are its limitations?
White-labeling replaces Search Atlas branding with your own. Limitations:
Backend still powered by Search Atlas
No built-in client training resources
Tools embedded in HighLevel/GHL are white-labeled, but backend remains Search Atlas
❓ Are there ready-made white-labeled training resources for my clients?
❓ Are there ready-made white-labeled training resources for my clients?
No. Agencies can repurpose help center content or create their own resources.
❓ How do I ensure reports and platforms are fully white-labeled for clients?
❓ How do I ensure reports and platforms are fully white-labeled for clients?
❓ What exactly happens when I White Label the Search Atlas dashboard?
❓ What exactly happens when I White Label the Search Atlas dashboard?
All references to Search Atlas (logos, support, help center) are removed. Clients only see your agency’s brand.
❓ How can I ensure clients only see their specific projects?
❓ How can I ensure clients only see their specific projects?
Go to Agency Settings → Add user
Link them only to the intended project
Invite with their email
Result: Clients only access their own project and d
❓ Site Analysis Widget FAQs
❓ Site Analysis Widget FAQs
❓ How do I add my agency’s branding to the widget?
❓ How do I add my agency’s branding to the widget?
Adjust text and colors in the widget configuration.
❓ Can I track how many leads the widget captures?
❓ Can I track how many leads the widget captures?
Yes, lead count appears in the setup page.
❓ Can I customize the analysis report?
❓ Can I customize the analysis report?
Yes, by adding custom HTML at the top or bottom. Core analysis is standardized.
❓ What if I don’t have a booking calendar?
❓ What if I don’t have a booking calendar?
Add your phone, email, or contact form via custom HTML.
❓ Can I change OTTO’s name?
❓ Can I change OTTO’s name?
Yes, go to Agency Settings > Customer Settings.
❓ How do I set up a webhook integration?
❓ How do I set up a webhook integration?
Integration Settings → Enter webhook URL → Test → Activate.
❓ What kind of data is sent via webhooks?
❓ What kind of data is sent via webhooks?
❓ Can I integrate with Zapier?
❓ Can I integrate with Zapier?
Yes, using Zapier’s webhook trigger.
White Labeling lets you deliver Search Atlas under your own brand, giving clients a seamless experience while you stay in full control.