Home 📖 Features & How-To 🔍 What Active-OTTO Means in AI Visibility

🔍 What Active-OTTO Means in AI Visibility

Last updated on Oct 26, 2026

📌 Quick Answer

In the AI Visibility Status column, Active means your project is running and tracking how your brand appears in AI-generated answers. Active-OTTO means the project is active and its website is also connected to OTTO SEO, our automated optimization tool. The OTTO suffix is an extra label, not a different or better level of AI Visibility tracking.

🧭 Active vs. Active-OTTO at a Glance

  • Active: The AI Visibility project is running normally. No OTTO connection is detected for that website.
  • Active-OTTO: The AI Visibility project is running normally, and the same website is also set up with OTTO.

Both statuses mean your AI Visibility data is being collected. A project without the suffix is not paused, broken, or missing features.

🤔 Why Does One Project Show OTTO While Another Does Not?

The suffix depends on whether each project's website is linked to OTTO. Two active projects can look different for reasons such as these:

  • OTTO is set up on one site only. If you installed OTTO on one domain but not the other, only the connected one shows the suffix.
  • The domains do not match. If the AI Visibility project uses a different domain, subdomain, or version of the URL than your OTTO project, the two may not be recognized as the same site.
  • OTTO is not active yet. If setup is incomplete or the OTTO project is paused, the suffix may not appear.
  • The projects are in different accounts or workspaces. A connection is only recognized when both projects are accessible in the same account.

🔎 How to Check Your Projects

  1. Open AI Visibility and find your project list.
  2. Look at the Status column and note which projects show Active and which show Active-OTTO.
  3. Open the OTTO SEO section and check which websites are listed there.
  4. Compare the domain in each AI Visibility project with the domains in OTTO. Check for differences such as www versus non-www, or a subdomain versus the main domain.
  5. Confirm that OTTO is installed and active for the website you expect to see the suffix on.

🛠️ How to Get the OTTO Suffix on a Project

If you want an AI Visibility project to show Active-OTTO, follow these steps:

  1. Make sure the website has an OTTO SEO project in the same account.
  2. Complete the OTTO setup for that website, including installation.
  3. Confirm the domain is entered the same way in both tools.
  4. Refresh the AI Visibility project list after a short while, since status updates may not appear instantly.

If you do not use OTTO for a particular website, you do not need to do anything. Active is the normal status for projects without an OTTO connection.

❓ Frequently Asked Questions

  • Does Active-OTTO cost extra or change my AI Visibility results? No. The suffix is a status label showing that the site is also connected to OTTO. It does not change how AI Visibility tracks your brand.
  • Is a project without OTTO inactive? No. If it says Active, it is running normally.
  • Will the suffix disappear if I remove OTTO? It may. If the site is no longer connected to an active OTTO project, the status can return to Active.
  • Why does a similar project in my account look different? Most often, one of the sites is connected to OTTO and the other is not, or the domains are entered differently.

💬 Need More Help?

If your statuses do not match what you expect after checking the steps above, we can look at your specific projects. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.