Skip to main content

🔗 Backlinks

Understand and analyze all links pointing to your domain

Updated over a week ago

The Backlinks section in Site Explorer provides a complete view of all links pointing to a domain, including their sources, growth trends, attributes, and structure.

This tool allows you to measure link authority, track backlink acquisition and losses, analyze link quality, and explore the full ecosystem of domains, anchors, and IPs connected to your website.

You can also segment and filter backlinks using advanced controls to uncover actionable SEO insights.

🚀 How to Access Backlinks

Step-by-Step

  1. From the left sidebar, click Site Metrics

  2. Click Site Explorer

  3. Enter your domain in the search bar

  4. Select Domain from the dropdown

  5. Choose a country (e.g., United States)

  6. Click Search

  7. In the left panel, click Backlinks

📊 Top Metrics

At the top of the Backlinks dashboard, you will see:

  • Backlinks
    The total number of links from other websites pointing to your target.

  • Referring Domains
    The total number of unique domains linking to your target.

  • Referring IPs
    The total number of referring IPs that have at least one link pointing to an analyzed domain/URL.

🎯 Scope Selector

Use the dropdown next to the search bar to change the analysis scope:

  • Domain

  • Sub Domain

  • Target Page

  • Sub Folder

📈 Backlink Growth & Trends

The main chart displays backlink activity over time:

  • New Links

  • New ref. domains

  • Lost ref. domains

  • Lost Links

View mode:

  • Weekly

This helps identify link-building trends and sudden gains or losses.

📉 Historical Totals

The Historical totals chart shows long-term trends for:

  • Backlinks

  • Ref. Domains

🧩 Link Type

Displays the distribution of backlink formats:

  • Frame

  • Form

  • Image

  • Text

🔐 Link Attributes

Displays follow vs nofollow distribution:

  • Follow links pass on link juice and boost PageRank of the linked-to sites.

  • Nofollow links do not pass link juice.

🌐 Network Graph

The Network graph tab visualizes:

  • Main domain

  • % of relevant domains

  • Domains on shared network

If no data is available:

  • No data

📑 Tabs Navigation

Navigate across backlink datasets using:

  • Network graph

  • Backlinks

  • Anchors

  • Referring domains

  • Referring IPs

  • Indexed pages

  • Outbound domains

📋 Backlinks Tab

The Backlinks tab displays all discovered backlinks.

Top indicators:

  • All backlinks: 100

Columns:

  • DP

  • Source Page

  • EXT Links

  • INT Links

  • ANCHOR & TARGET URL

  • FIRST SEEN

  • LAST SEEN

🔎 Filters & Controls

Quick Filters

  • All

  • Active

  • New

  • Lost

Link Type Filters

  • All

  • Follow

  • Nofollow

  • Sponsored

  • UGC

⚙️ Advanced Filtering System

🔎 Page title or URL

  • Contains

  • Apply Filter

📍 Link placement

  • Content

  • Header

  • Footer

  • Sitewide

🧱 Ref. page platform

  • Ecommerce

  • Wiki

  • Blog

  • Message board

  • CMS

🌍 Ref. page language

Includes:

  • English

  • Afrikaans

  • Albanian

  • Amharic

  • Arabic

  • Armenian

  • Azerbaijani

  • Basque

  • Belarusian

  • Bengali

  • Bulgarian

  • Catalan

  • Chinese

🎯 Target url

  • Equals

🧠 More filters

  • Ref. domains

  • Anchors

  • Type

  • IP

🛠️ Advanced filters

  • Include

  • Page title or URL

  • Contains

  • + Add condition

  • Apply

  • Clear all

🏷️ Anchors Tab

The Anchors tab shows anchor text distribution.

Top controls:

  • All anchors: undefined

  • Filter by Anchor

Filter options:

  • Contains

  • Exact match

  • Does not contain

Columns:

  • ANCHOR TEXT

  • BACKLINKS

  • DOMAINS

  • FIRST SEEN

  • LAST SEEN

If no data is available:

  • No data

🌍 Referring Domains Tab

The Referring domains tab lists linking domains.

Top filters:

  • All

  • Active

  • New

  • Lost

Additional filters:

  • Domain authority

  • Referring domain

  • Category

  • IP

  • Target url

  • Country

  • Advanced filters

Columns:

  • AUTHORITY

  • DOMAIN / CATEGORY

  • BACKLINKS

  • COUNTRY / IP

  • FIRST SEEN

  • LAST SEEN

If no data is available:

  • No data

🌐 Referring IPs Tab

The Referring IPs tab shows backlink sources by IP.

Columns:

  • COUNTRY / IP

  • DOMAINS

  • BACKLINKS

  • FIRST SEEN

  • LAST SEEN

If no data is available:

  • No data

📄 Indexed Pages Tab

The Indexed pages tab shows pages receiving backlinks.

Columns:

  • PAGE

  • BACKLINKS

  • DOMAINS

  • EXTERNAL LINKS

  • INTERNAL LINKS

  • LAST SEEN

If no data is available:

  • No data

🔗 Outbound Domains Tab

The Outbound domains tab shows domains your site links to.

Top filters:

  • Authority Score

  • Category

Header:

  • Outbound domains: 0

Columns:

  • AS

  • DOMAIN / CATEGORY

  • OUTBOUND LINKS

  • FIRST SEEN

  • LAST SEEN

If no data is available:

  • No data

📤 Export

You can export data from:

  • Backlinks

  • Anchors

  • Referring domains

  • Referring IPs

  • Outbound domains

The Backlinks module provides a full backlink intelligence system that combines:

  • Link tracking and monitoring

  • Growth and loss analysis

  • Anchor and domain breakdown

  • IP-level insights

  • Indexed page visibility

  • Outbound linking analysis

  • Advanced filtering and segmentation

With these capabilities, you can evaluate backlink quality, uncover SEO opportunities, monitor authority growth, and fully understand how your domain is connected across the web.

Related Articles
Outbound Links: Why Linking to Other Websites Strengthens SEO
Backlink Profile
🔗 Backlink Building with Search Atlas
🚀Smart Ads, Backlinks, Tools, and Automation
📊 Site Explorer: SEO Traffic & Competitor Insights Dashboard
Did this answer your question?