Skip to main content

๐Ÿš€ Whatโ€™s New in Search Atlas & Pricing

An overview of the latest updates to the Search Atlas platform and pricing experience.

Updated this week

Search Atlas has recently shipped a set of important updates across both the platform and the pricing experience. These changes are designed to make it easier to understand plan differences, choose the right setup, and access powerful new AI-driven capabilities, whether youโ€™re a solo marketer or a large-scale agency.

This article highlights whatโ€™s new, what changed, and how it impacts you, without repeating full plan breakdowns or limits.

๐Ÿค– Powerful New Features Added Across All Plans

All Search Atlas plans now include access to two major platform capabilities:

๐Ÿง  Atlas Brain

An AI-powered search intelligence assistant designed to help users analyze data, surface insights, and guide SEO decision-making across the platform.

๐Ÿ— Website Studio

A dedicated website creation and management tool with integrated SEO functionality, allowing teams to build, manage, and optimize sites directly within Search Atlas.

These features are now part of the core platform experience and are available across all plans.

๐Ÿงญ Improved Navigation & Plan Selection

Choosing the right plan is now significantly easier thanks to two new pricing page experiences:

๐Ÿ” Find Your Perfect Plan (Guided Recommendation)

A new interactive flow helps users identify the most suitable plan by answering a few quick questions about:

  • Team size

  • Project volume

  • Feature needs

Based on these inputs, Search Atlas recommends the best-fitting plan.

๐Ÿ“Š Detailed Comparison Table

The pricing page now includes a comprehensive, category-by-category comparison table that shows exactly how Starter, Growth, Pro, and Agency differ across areas like:

  • Site Explorer

  • AI Content

  • Local SEO

  • Authority Building

  • Reporting & Analytics

This makes plan differences clear at a glance.

โš ๏ธ Important Change: Starter Plan User Seats

There has been a significant update to the Starter Plan.

What changed

  • The Starter Plan is now limited to one user seat for new subscriptions.

How this affects you

Existing Starter customers

  • Not affected immediately

  • Current user seats remain intact

  • If a user is removed, they cannot be added back unless additional seats are purchased

New Starter customers

  • All new Starter subscriptions include one user seat by default

This change aligns the Starter Plan more closely with its intended use case: solo marketers and freelancers.

๐Ÿ†• New Agency Plan Introduced

For the first time, Search Atlas now offers a dedicated Agency Plan, priced at $999/month.

This plan is built specifically for agencies managing large client portfolios that require maximum scale, operational flexibility, and white-label delivery.

Key highlights of the Agency Plan include:

  • ๐Ÿ‘ฅ 10 user seats for agency teams

  • โ™พ Expanded capacity across projects, sites, and keywords

  • ๐Ÿงพ White-label reporting and personalized client dashboards

  • ๐ŸŽฏ Priority support and maximum usage quotas across tools

The Agency Plan removes many of the operational ceilings found in lower tiers and introduces true agency-grade infrastructure.

๐Ÿข Enterprise Quote Option

For organizations with complex requirements, Search Atlas now offers a clearer path to custom configurations.

Enterprise users can use the Get a Quote option on the pricing page to request:

  • Personalized onboarding

  • Tailored quotas across tools

  • Dedicated support

This streamlines access to enterprise-level setups without requiring a standard plan selection.

โญ Refreshed Testimonials & FAQs

The pricing page has been updated with:

  • New customer testimonials

  • Clearer FAQ explanations

These updates provide more accurate, real-world examples of how OTTO SEO and Search Atlas are used to drive growth.

Closing Note

These updates reflect Search Atlasโ€™s continued evolution into an AI-first, agentic platform for growth. While the pricing page now offers clearer guidance and new plan options, the core goal remains the same: helping users choose the right tools at the right scale.

For full feature limits and detailed plan comparisons, refer to the dedicated Pricing Overview and Plan Breakdown articles in the Knowledge Base.

Resources:

Did this answer your question?