Content Velocity is an analytical tool that tracks your website’s publication frequency and patterns. By analyzing sitemap data, it delivers detailed temporal insights into how consistently you publish content.
With this tool, you can identify publishing gaps, benchmark against competitors, and align your content output with SEO goals.
🚀 Accessing Content Velocity
🚀 Accessing Content Velocity
Go to the Site Audit dashboard.
Select the Content Velocity tab.
📊 Dashboard Components
📊 Dashboard Components
🔗 URL Publication Tracking
Displays all published URLs.
Shows publication timestamps.
Provides direct links to live content.
Includes URL filtering and selection options.
📅 Publication Frequency Analysis
Daily View
Interactive graph with hover details.
Highlights high-volume publishing days.
Detects publishing gaps.
Monthly Distribution
Bar chart showing monthly publishing volume.
Color-coded by content category.
Yearly Overview
Pie chart summarizing annual publication totals.
Quick year-to-year comparisons.
Highlights growth trends.
🏆 Competitor Content Analysis
🏆 Competitor Content Analysis
Track and analyze your competitors’ publishing strategies with automated sitemap monitoring.
Initial Setup
Navigate to Site Audit.
Enter a competitor’s website URL.
Run a complete site audit.
Wait for analysis to complete.
Adding Competitors
In Content Velocity, click + Add Competitor.
Select from previously audited websites.
Track multiple competitors at once.
Monitoring starts automatically.
🔄 Important Notes
Updates daily from sitemaps.
Keeps historical data for long-term analysis.
Data can be filtered by sitemap and date range.
💡 Best Practices
💡 Best Practices
Monitor content consistency to maintain steady publishing.
Use historical insights to plan future content schedules.
Identify patterns that correlate with growth.
Track seasonal publishing spikes.
Measure how frequency impacts performance.
⚙️ Whitelisting Search Atlas IPs in CDNs
⚙️ Whitelisting Search Atlas IPs in CDNs
When running site audits, Search Atlas crawlers may be blocked by CDNs (Content Delivery Networks).
To fix this:
Whitelist all Search Atlas crawler IPs listed [here].
If using Cloudflare, select Search Atlas from the Verified Bots list. (See Cloudflare documentation for details.)
✅ Once whitelisted, Search Atlas will crawl and monitor your site health without issues.
❓ FAQs
❓ FAQs
❓ How often does Content Velocity update?
❓ How often does Content Velocity update?
💡 The tool refreshes daily using your sitemap data.
❓ Can I track more than one competitor?
❓ Can I track more than one competitor?
⚡ Yes, multiple competitors can be added and monitored simultaneously.
❓ Why isn’t my site audit working?
❓ Why isn’t my site audit working?
✅ Your CDN may be blocking crawlers. Whitelist Search Atlas IPs or enable verified bots in Cloudflare.
✅ Closing Note
Content Velocity [Beta] empowers you to make data-driven publishing decisions by analyzing trends, maintaining consistency, and benchmarking competitors. With daily updates and historical tracking, it provides the foundation for a smarter content strategy.