Content Velocity is an analytical tool that tracks your website’s publication frequency and patterns. By analyzing sitemap data, it delivers detailed temporal insights into how consistently you publish content.
With this tool, you can identify publishing gaps, benchmark against competitors, and align your content output with SEO goals.
🚀 Accessing Content Velocity
🚀 Accessing Content Velocity
Navigation Path:
Left Sidebar → AI SEO→ Site Audit → Content Velocity
📊 Dashboard Components
📊 Dashboard Components
The Content Velocity dashboard provides a comprehensive view of how often a website publishes content and how that publishing cadence evolves over time. By analyzing sitemap data, this dashboard helps SEO teams identify consistency, momentum, and gaps in content production across URLs, timeframes, and years.
🔗 URL Publication Tracking
This section allows users to track and analyze published URLs at a granular level.
Displays all published URLs detected from the sitemap
Shows publication timestamps to understand when content went live
Provides direct links to live content for quick verification
Includes URL selection and filtering options, enabling comparison across:
Multiple URLs
Content sections
Subdirectories or sites within the same project
This makes it easy to isolate specific content groups and analyze their individual publishing behavior.
📅 Publication Frequency Analysis
📅 Daily View
An interactive line chart visualizes publication frequency by day.
Hover-enabled data points for detailed inspection
Highlights high-volume publishing days and content bursts
Detects publishing gaps and irregular posting patterns
Multiple colored lines represent different selected URLs
This view is ideal for identifying short-term trends and understanding day-to-day publishing consistency.
🗓️ Monthly Distribution
A stacked bar chart displays monthly publishing volume.
Bars represent total content published per month
Color-coded by URL or content category
Makes it easy to compare output across months and years
This view helps identify seasonality, sustained campaigns, and periods of decline or inactivity.
📊 Yearly Overview
A pie chart summarizes annual publication totals.
Shows total content published per year
Enables quick year-to-year comparisons
Highlights long-term growth trends or slowdowns
This perspective is useful for evaluating whether content velocity is scaling over time.
🧠 Why Content Velocity Matters
Together, these views help teams:
Understand whether content production is consistent or sporadic
Identify publishing gaps that may impact crawl behavior and rankings
Correlate content output with SEO performance trends
Make informed decisions about editorial planning, automation, or pruning
🏆 Competitor Content Analysis
🏆 Competitor Content Analysis
Track and analyze your competitors’ publishing strategies with automated sitemap monitoring.
Using the Content Velocity Dashboard
1. Access the Tool
From the Left Sidebar, click AI SEO, then navigate to Site Audit and select Content Velocity.
This opens the Content Velocity dashboard for the currently selected project.
2. URL Publication Tracking
At the top of the dashboard, you’ll see a list of detected URLs from the site’s sitemap:
Displays all published URLs included in the analysis
Shows publication timestamps based on sitemap data
Provides direct links to live content (external link icon)
Allows selecting or deselecting specific URLs for comparison
This section helps validate which pages are contributing to overall content output.
3. Publication Frequency Analysis
Publication Frequency by Day
Line chart showing daily publication activity over time
Interactive hover states reveal exact publication counts per day
Helps identify spikes, drops, and publishing gaps
Time range filters available (1M, 6M, 1Y, 2Y, All time)
Publication Frequency by Month
Horizontal bar chart summarizing monthly publishing volume
Each bar represents a year, broken down by month
Color-coded segments reflect distribution across time periods
Useful for identifying consistency and seasonal trends
Publication Frequency by Year
Pie chart summarizing total publications per year
Enables quick year-over-year comparisons
Highlights long-term growth or decline in publishing activity
4. Competitor Comparison (Optional)
In the lower section of the dashboard, you can:
Switch between Yearly frequency and Monthly frequency
Select a specific year from the dropdown
Add competitors using + Add competitor to compare publishing cadence across domains
This helps benchmark your content velocity against competing sites.
What This Dashboard Helps You Do
Monitor how frequently content is published over time
Detect gaps or inconsistencies in publishing cadence
Identify periods of high content output
Compare your publishing velocity against competitors
Align content production with SEO growth goals
🔄 Important Notes
Updates daily from sitemaps.
Keeps historical data for long-term analysis.
Data can be filtered by sitemap and date range.
💡 Best Practices
💡 Best Practices
Monitor content consistency to maintain steady publishing.
Use historical insights to plan future content schedules.
Identify patterns that correlate with growth.
Track seasonal publishing spikes.
Measure how frequency impacts performance.
⚙️ Whitelisting Search Atlas IPs in CDNs
⚙️ Whitelisting Search Atlas IPs in CDNs
When running site audits, Search Atlas crawlers may be blocked by CDNs (Content Delivery Networks).
To fix this:
Whitelist all Search Atlas crawler IPs listed here.
If using Cloudflare, select Search Atlas from the Verified Bots list. (See Cloudflare documentation for details.)
✅ Once whitelisted, Search Atlas will crawl and monitor your site health without issues.
❓ FAQs
❓ FAQs
❓ How often does Content Velocity update?
❓ How often does Content Velocity update?
💡 The tool refreshes daily using your sitemap data.
❓ Can I track more than one competitor?
❓ Can I track more than one competitor?
⚡ Yes, multiple competitors can be added and monitored simultaneously.
❓ Why isn’t my site audit working?
❓ Why isn’t my site audit working?
✅ Your CDN may be blocking crawlers. Whitelist Search Atlas IPs or enable verified bots in Cloudflare.
✅ Closing Note
Content Velocity empowers you to make data-driven publishing decisions by analyzing trends, maintaining consistency, and benchmarking competitors. With daily updates and historical tracking, it provides the foundation for a smarter content strategy.