Google Business Profile (GBP) is a critical tool for local SEO. The GBP Galactic dashboard in Search Atlas gives you a high-level overview of your connected profiles, helping you monitor completeness, rankings, citations, and pending tasks in one place.
You can sign up to get your Google Business Profile listed with Google at the following link: https://business.google.com/us/business-profile/
▶️ GBP Project Overview
▶️ GBP Project Overview
The GBP Project Overview provides a snapshot of your Google Business Profile account. You’ll see key metrics such as profile strength, rankings, citations, and tasks that require attention.
▶️ Connecting Your Google Business Profile
▶️ Connecting Your Google Business Profile
Before accessing the full Project Overview, you must connect your GBP account to Search Atlas.
✅ To connect your GBP account:
Log into your Search Atlas account
Click your account name in the top right-hand corner
Select Settings
Go to the Integrations tab
Find Google Business Profile and click + Connect Account
Sign in with the Google account that manages your GBP
💡 For agencies or client accounts:
Click Share Links (top right corner of the integration screen) and send the link to the GBP owner. They can complete the connection by signing in.
Once connected, the GBP Project Overview will begin pulling in live data for monitoring and optimization.
▶️ Key Metrics
▶️ Key Metrics
BP Score (Profile Strength) – Shows how complete and optimized your profile is. Higher scores mean stronger profiles. Complete as many fields as possible for best results.
Average Rank – Displays the average local ranking score from your Local SEO Heatmap. This updates automatically on your chosen refresh interval, or you can refresh manually.
Citation Score – Reflects your GBP’s presence across citation and aggregator networks. More live citations = higher score. Updates automatically.
▶️ Service Area Support
▶️ Service Area Support
We’re excited to share that Service Area support is now live 🎉. With this release, businesses can easily define their service areas directly inside the Search Atlas dashboard.
This is especially valuable for service-based businesses (plumbers, electricians, delivery services, etc.) that do not operate from a storefront but want to showcase the regions they serve clearly.
What this means:
Customers will see accurate coverage areas in your Google Business Profile.
Businesses can highlight where services are available, boosting local visibility.
Managing and updating service areas is now streamlined inside the platform.
How to update Service Areas
Go to GBP Galactic Dashboard in Search Atlas.
Select the business/location you want to edit.
In the profile information section, open the Service Areas field.
Add or edit cities, ZIP codes, or regions.
Click Save to apply changes.
💡 Note: Be sure to describe your real service coverage. If your GBP profile is set as a storefront business, the Service Area option may not display.
▶️ Social Media Integration
▶️ Social Media Integration
We are also rolling out Social Media Integration (going live today, most likely). This feature allows users to automatically share GBP posts to connected social media accounts.
Currently supported:
Facebook Pages
Instagram Creator Accounts
How it works
Step 1: Connect Accounts
In Search Atlas, go to Settings → Integrations.
Click Connect under the Social Media option.
Log in with your Facebook or Instagram credentials.
The system will display all available Facebook Pages and Instagram Creator Accounts linked to your profile.
⚠️ Note: Only Facebook Pages and Instagram Creator Accounts are supported (not personal profiles).
Step 2: Select Preferred Account
Choose the account where you want GBP posts to be automatically shared.
Step 3: Manage Connections
To disconnect or update any linked account, go to Settings → Integrations and select the account.
▶️ Business Assistant / My Tasks
▶️ Business Assistant / My Tasks
The Business Assistant monitors profile completeness and optimization. If information is missing, it automatically generates tasks in My Tasks.
You can:
Complete, ignore, or take action on tasks
Refresh the list to view the most up-to-date recommendations
❓ FAQ: GBP Dashboard
❓ FAQ: GBP Dashboard
❓ How do I add or remove members in GBP?
❓ How do I add or remove members in GBP?
Follow Google’s official guide: Add & remove owners or managers
❓ How do I connect my GBP?
❓ How do I connect my GBP?
Go to Add GBP account → Allow Google authentication → Business added.
❓ Why do I see “Unverified Location error”?
❓ Why do I see “Unverified Location error”?
This means the GBP location is unverified. Verify your GBP.
❓ When are reviews and GBP data refreshed?
❓ When are reviews and GBP data refreshed?
Reviews and GBP data refresh during each heatmap update.
❓ What does “Awaiting Approval” status mean?
❓ What does “Awaiting Approval” status mean?
Content is ready but needs your approval before publishing.
❓ Why can’t I add social media links?
❓ Why can’t I add social media links?
Ensure your URLs follow Google’s formatting requirements.
❓ Can I pick an exact day for refresh?
❓ Can I pick an exact day for refresh?
Yes. You can set this in scheduling.
❓ What happens if I choose the 31st in a month with only 30 days?
❓ What happens if I choose the 31st in a month with only 30 days?
The refresh won’t run. Always select a valid date.
▶️ Glossary
▶️ Glossary
Reviews – Total number of reviews and average review score.
Heatmap Keywords – Keywords configured for Google Maps rank tracking. Click View to add new keywords.
View (Heatmap) – Opens the Local SEO Heatmap for the selected business. From here, add keywords, set crawl frequency, define radius, and generate reports.
Delete a Business – Click the three-dot menu → Delete to remove a business.
Average Ranking Position – Overview of local organic visibility based on keyword rankings. Green = strong rankings; red = weaker rankings.
Heatmap Radius – Size of the heatmap in miles from the center pin.
Crawl Frequency – How often data refreshes (once, daily, weekly, bi-weekly, monthly, or custom).
Crawl Time – Time of day when the refresh occurs.
Keywords – List of keywords tracked in your heatmap. Refresh follows your chosen frequency.
Last Scan / Settings – Shows the date of the last refresh and the original scan settings.
Website – Citation site where business data is listed.
Status – Current progress of the citation submission.
DA (Domain Authority) – Authority score of the citation website.
Citation Value – SEO weight or impact of the citation.
Type – Category of citation directory.
Notes – Rules or limitations for citation sites. Not all fields can be submitted in every location.
Citation URL – Live URL of the citation once published or discovered.
The GBP Galactic dashboard empowers businesses and agencies to take full control of their local SEO performance. By consolidating profile strength, rankings, citations, and optimization tasks into one streamlined hub, it transforms how you manage visibility across Google Business Profiles. With real-time data, automated task recommendations, and powerful insights, GBP Galactic is more than just a monitoring tool—it’s your command center for local SEO success. Whether you’re an agency managing multiple clients or a business focused on a single location, this dashboard ensures you stay ahead in the competitive local search landscape. 🌍🔑