If you're using GoHighLevel and prefer to install the OTTO Pixel manually — without relying on Google Tag Manager — this guide provides the exact steps. Follow the instructions below to properly inject the OTTO script, verify its presence, and activate SEO enhancements across your site.
🗑️ Step 1: Remove GTM Script (if previously installed)
🗑️ Step 1: Remove GTM Script (if previously installed)
Log in to your GHL site and navigate to Settings.
Scroll to the Head Tracking Code section.
If present, remove any existing Search Atlas script previously installed via GTM.
➕ Step 2: Add the Custom Pixel Code in GHL Builder
➕ Step 2: Add the Custom Pixel Code in GHL Builder
Go to your GHL dashboard → Sites → Pages.
Open your Home page in the Editor.
Click “Add Element”, scroll to the “Custom” section, and choose “Code.”
Drag the Code element to the top of the page.
In the right-hand settings panel, go to the “General” tab and click “Open Code Editor.”
Paste the Search Atlas script provided in the custom installation instructions.
Confirm that you're applying changes to the Global Section.
Click Save and Publish the page.
✅ Step 3: Verify Pixel Installation in OTTO
✅ Step 3: Verify Pixel Installation in OTTO
Return to the OTTO installation guide.
Click “Scan” to detect the pixel.
The scan should confirm the pixel is active.
Remember: OTTO relies on accurate pixel placement to deliver SEO results. Whether you're using WordPress or GHL, proper setup ensures your optimizations activate without delays.