This guide walks you through the end-to-end process of creating, optimizing, and publishing an SEO-driven landing page using Search Atlas and OTTO. You’ll learn how to conduct research, structure AI-generated content, and deploy professional pages that rank and convert effectively.
🧭 Step-by-Step Instructions
🧭 Step-by-Step Instructions
Step 1: Researching and Selecting a Target Website
Step 1: Researching and Selecting a Target Website
Identify a niche and location for your landing page.
Example: Roofing services in Las Vegas
Use Google Search to find a struggling website (ranking on Page 2 or lower).
Open the competitor’s site and analyze its content gaps to identify optimization opportunities.
💡 This ensures your new landing page targets underserved opportunities and SEO gaps in your niche.
Step 2: Setting Up the Folder in Search Atlas
Step 2: Setting Up the Folder in Search Atlas
Create a new project folder in Search Atlas for the business or client.
Enter key details:
Website URL
Business Purpose: e.g., Attract homeowners in Las Vegas for roofing services
Niche: Roofing
Target Audience: Homeowners in Las Vegas
Search Intent: Commercial, Navigational, Transactional
Business Intent: Service-based
Company Background: Extract from homepage, About Us, or Google Business Profile
Configure AI Writing Parameters:
Preferred Model: Claude (recommended for fewer AI artifacts)
Tone: Professional, Third-person
Act As: A roofing contractor
Reading Level: 8th grade
Content Length: Short (landing page-focused)
Style: Helpful, Informative, Persuasive
FAQs: Short
Tables & Lists: Enabled
Short Paragraphs: Enabled
Define Internal & External Linking Strategy:
Required: Homepage, Service Page, Contact Page
Optional: Additional service pages if relevant
⚙️ Proper configuration ensures your AI-generated content aligns with brand tone, target intent, and SEO goals.
Step 3: Competitor & Keyword Research
Step 3: Competitor & Keyword Research
In Search Atlas Site Explorer, analyze a top-ranking competitor’s page.
Export keyword data (high volume, high CPC, non-branded).
Select primary and related keywords (e.g., roof repair Las Vegas).
Import your target page into Content Genius:
Input client’s URL (skip if creating from scratch).
Set Location (e.g., Las Vegas, NV).
Add Primary & Related Keywords.
Create an Article Draft for optimization.
Analyze your Content Score:
Compare word count, entity usage, and structure against competitors.
Use entity extraction to improve topical coverage.
💡 Entity optimization ensures the page meets semantic SEO standards.
Step 4: Creating the AI-Optimized Landing Page
Step 4: Creating the AI-Optimized Landing Page
Structure the Landing Page
Select “Landing Page Mode” in Content Genius.
Generate an outline — review headings and order.
Modify or add sections to fit your page layout.
Include key conversion elements:
CTAs
Testimonials & Social Proof
Awards & Certifications
FAQs
Embed internal links strategically.
Optimize for Entities & SEO
Remove irrelevant entities (e.g., unrelated locations).
Add People Also Ask questions for expanded FAQ coverage.
Generate AI images (e.g., “Roofer working on a Las Vegas home”).
Generate Content Using AI
Use Write with AI (customized outline).
Verify contextual accuracy (company details, awards, etc.).
Proofread and refine for clarity and tone.
🧠 Balancing AI generation with human editing ensures both SEO and brand accuracy.
Step 5: Deploying & Publishing the Landing Page
Step 5: Deploying & Publishing the Landing Page
Preview & Edit in OTTO
Open Landing Page Generator in OTTO.
Define Page Name, City, and Services Offered.
Select a Color Palette (or let AI suggest one).
Design key elements:
Hero section with high-quality image and CTA
Zigzag headers with CTAs
Testimonials, FAQs, Google Map, and Contact Form
🧩 Sample Prompt:
“Hero section with a high-quality image of a roofer. Include a click-to-call button in the hero section. Create 4 zigzag headers with CTAs under each. Include a customer testimonial section, FAQ section, Google Map embed, and a contact form at the bottom.”
Generate and Modify Layout
Generate the landing page.
Edit sections as needed (including HTML if necessary).
Export & Implement
WordPress:
Use WordPress Sync to publish or sync with an existing page.
Custom CMS:
Export as HTML and open in a code editor.
Static Site Builder:
Copy and paste content into your template.
Final Review & Approval
Assign a team member to review content and structure.
Confirm SEO compliance and brand tone.
Publish the page and track organic performance.
✅ Proper publishing ensures seamless integration across platforms and preserves SEO structure.
Step 6: Monitoring & Iteration
Step 6: Monitoring & Iteration
Track performance metrics:
Content Score improvements
Keyword Rankings
Click-Through Rate (CTR)
Conversion Rate
Update content regularly based on:
Competitor changes
Google algorithm updates
Run A/B Tests for variations in:
CTAs
Headlines
Hero images
📈 Continuous optimization keeps your landing pages performing long-term.
💡 Additional Notes
💡 Additional Notes
Low-budget clients: Use OTTO’s AI Landing Page Builder as a cost-effective alternative.
High-touch clients: Develop custom templates in WordPress or Figma for tailored designs.
PPC landing pages:
Keep content concise and conversion-focused.
Apply No-Index tags to avoid SEO conflicts.
✅ Closing Note
By following this SOP, you’ll be able to create, optimize, and launch high-performing SEO landing pages that rank competitively and drive measurable conversions. Use the power of Search Atlas for research and optimization, and OTTO for seamless AI-powered publishing.