**This article is split into 2 parts.** [Part 1](/hc/searchatlas-help/articles/authority-complete-guide-to-authority-building-indexing-digital-pr-outreach-13549759), [Part 2](/hc/searchatlas-help/articles/1787087655-authority-complete-guide-to-authority-building-indexing-digital-pr-outreach-part-2-of-2)

The **Authority** section in Search Atlas is where you go to **build trust signals** that help your pages and your brand get discovered, indexed, and referenced — by **Google** and by **LLMs**.

This guide is written as a **click-by-click UI walkthrough** so users (and internal teams) can quickly answer:

✅ Where do I find each tool?  
✅ What does each section do?  
✅ What’s the exact workflow from start → publish → index → outreach → tracking?

## 🧭 Where to Find Authority

## 📍 Left sidebar (global navigation)

1. In Search Atlas, look at the **left navigation rail**
2. Click **👑 Authority** (crown icon)

Once you click it, you’ll see a **secondary menu** expand with tool groups like:

- **Authority Building**

  - 📰 PR Distribution
  - ☁️ Cloud Stacks
  - 🧷 Indexer
  - 🔗 Link Building (Executions / Outreach surfaces)
- **AI Visibility (formerly LLM Visibility)**

  - 🧠 QUEST (AI Visibility (formerly LLM Visibility))
- **Digital PR**

  - 📣 Campaigns
  - 📥 Inbox
  - 📤 Sent
  - 🧩 Templates

## 🧱 Authority Building

Authority Building is where you create and accelerate authority signals:

- PR placements (brand mentions + links)
- cloud-based link assets
- faster discovery + indexing
- link building execution workflows

### **📰 PR Distribution (Press Release Distribution)**

## ✅ What it’s for

Use PR Distribution to distribute press releases to a network of outlets to generate:

- 🔗 backlinks
- 🗞️ mentions
- 📈 faster brand trust signals
- ⚡ indexing acceleration (when paired with Indexer / indexing services)

## 📍 Where it lives (UI path)

**Left Sidebar → 👑 Authority → Authority Building → PR Distribution**

## 👀 What you see on the PR Distribution main screen

At the top left of the main content area you’ll typically see:

- A large page title: **“Press Release Distribution”**
- A short description explaining what the tool does
- A prominent purple button: **➕ New Release**

Above the table area, you’ll also see:

- A **Project selection area** (e.g., “Select a project”)
- Filters and dropdowns (depending on the view)

## 📊 The Press Release table (tracking your PRs)

Below the header is a large table with columns like:

- **Created Date** 📅
- **Headline** 📝
- **Target URL** 🔗
- **Target Keywords** 🧠
- **Published Date** ✅
- **NEXT STEP** (action buttons)

## 🟣 “Resume” / “View report” buttons

On rows where a press release is ready to distribute, you’ll see a **“Resume”** or **“View report”** button on the far right in the **NEXT STEP** column.

**⋮ Row actions menu**

On the far-right edge of each row, you’ll see a **three-dot menu (⋮)**.  
Click it to reveal options like:

- **Export** ⬇️
- **Delete** 🗑️

### **🔑 Signal Genesys API Key (Important Setup)**

In the PR Distribution screen header area, you may see an **API Key** label and a small **gear icon** ⚙️.

## 📍 Where it appears

Near the top of PR Distribution (upper area), there is:

- A small **API Key area**
- A **gear** icon that opens the configuration

## 🧩 What happens when you click it

A modal appears titled:

**“Signal Genesys API Key”**

Inside the modal you’ll see:

- A text input field (paste your key)
- Buttons:

  - **Cancel**
  - **Update** ✅

✅ This is what lets PR Distribution sync and display press release distribution capabilities directly in your account.

### **➕ New Release (Multi-step flow)**

Click **➕ New Release** to open the creation flow.

### **👈 Left-side stepper panel**

On the left, you’ll see a vertical “Steps” progress block with numbered steps like:

1. **Select A Project**
2. **Create Your Press Release**
3. **Edit & Review**
4. **Distribution**

### **Select a Project**

At the top of the form panel you’ll see **Select A Project**.

You typically get dropdowns like:

- **OTTO Project** (dropdown)
- **GBP Project** (dropdown)
- **Target URL** (text field)

### **🧠 Knowledge Graph section**

Below project/URL selection is a **Knowledge Graph** panel — a big form block that “pre-fills” business context for content generation.

It includes sections like:

**Business Info**

- Business Name
- Business Language (dropdown; shows “Automatic Detection” and language list)
- Phone Number
- Email Address
- Website
- Business Description
- Country
- City (Locality)
- Postal Code
- State (Administrative Area)
- Street Address
- Google Map Embedded URL

**Authorship**

- First Name
- Last Name

**Images & Media**

- Logo (upload)
- Photos (Required: 1 image)
- “Add Video URL” ➕

**Social Profiles**

- Dropdown selectors for platforms + URL fields
- “Add Social Link” ➕

✅ These details help the system produce more accurate, consistent PR content (especially when generating variations).

## Distribution (Distribution Channels screen)

When you reach **Distribution**, you land on a screen titled something like:

**Distribution Channels**

This is where users choose which outlets / packages to distribute to.

### **📍 What it looks like**

- A large category dropdown near the top (e.g., **Category: Apps & Software**)
- A table of channel options grouped by tiers
- A right-hand **Summary** box showing credits/costs

### **🧾 The Summary box (right side)**

On the right, you’ll see a sticky-style panel with:

- Selected channels
- Total sites
- Publication cost
- Content variations cost
- Indexing cost
- Editorial review cost
- **Total credits** (big number)

This makes cost and selections transparent before publishing.

### **🧰 Additional Services (checkboxes)**

Near the bottom you may see **Additional Services** with options like:

- ✅ **Dynamic PRs** (creates unique content variation per channel; shows credits cost)
- ✅ **Priority Indexing** (sends PR links through indexing service; shows Free or cost)

### **🚀 Publish button behavior**

At the bottom right:

- A **Back** button (left)
- A primary publish button that reads like:

  - **“Publish to X channels”**
  - If none are selected, it can show “Publish to 0 channels” and remain inactive/disabled.

### **☁️ Cloud Stacks**

## ✅ What it’s for

Cloud Stacks let you generate AI-backed content assets and publish them across trusted cloud-hosted platforms to strengthen:

- 🔗 backlink profile
- 🏛️ domain authority
- 🧭 indexation signals

## 📍 Where it lives (UI path)

**Authority → Authority Building → Cloud Stacks**

## 👀 Cloud Stacks main screen layout

At the top:

- Title: **Cloud Stacks**
- Description text explaining the purpose
- Primary action button (purple): **“Create Cloud Stacks (15 credits)”** (or similar)

Below that is a table of previously created Cloud Stacks with columns like:

- **Created Date**
- **Target URL**
- **Target Keywords**
- **Cloud Stack Status** (buttons like Select Sites / Draft Status / Published)

## 🟣 “Select Sites” buttons

Many rows include a purple **Select Sites** button in the status column.  
This is the trigger to choose where to publish your stack.

## ✅ “Published 13 of 14 Sites”

Some rows display a status like:

- **Published 13 of 14 Sites**  
  Often this appears as clickable/expandable status text, indicating progress.

## ⋮ Actions menu (Export / Delete)

On the far right of each row you may also see a **three-dot menu** (⋮) with:

- **Export** ⬇️
- **Delete** 🗑️

### **➕ Add Cloud Stack (Multi-step flow)**

Click **Create Cloud Stacks** to open the guided flow.

### **👈 Left-side stepper panel**

On the left you’ll see steps like:

1. **Select A Project**
2. **Create Your Cloud Stack**
3. **Edit & Review**
4. **Select Cloud Stack Sites**

### **Select a Project**

You’ll see a form that mirrors PR Distribution’s top fields:

- OTTO Project (dropdown)
- GBP Project (dropdown)
- Target URL (text input)

Then the **Knowledge Graph** block appears again (business info, authorship, images, social links).

⚠️ You may see a note like:

Updating the Knowledge Graph here does not update it elsewhere.

Meaning: edits here are for this flow/context.

### **SSelect Cloud Stack Sites (The publish targets)**

This step opens a big selection panel titled:

**Cloud Stack Sites**

## ✅ What it looks like

A two-column checklist UI with:

- A **Select All** checkbox at top
- A list of cloud platforms (each with logo + checkbox), such as:

  - Cloudflare
  - Vercel
  - Scaleway
  - AWS
  - Bunny
  - Contabo
  - Wasabi
  - Azure
  - GitHub
  - Tencent
  - DigitalOcean
  - UpCloud
  - Exoscale
  - Backblaze

At the bottom right:

- A **Publish to X sites** button  
  If none are selected it may show **Publish to 0 sites** and be disabled.

✅ Publishing here creates distributed assets + backlinks pointing to your target.

### **🧷 Indexer (URL Indexer)**

## ✅ What it’s for

The Indexer submits URLs for indexing so search engines discover pages faster (especially useful after publishing, PR, or new backlinks).

## 📍 Where it lives

**Authority → Authority Building → Indexer**

## 👀 Indexer main screen layout

Top area includes:

- Title: **URL Indexer**
- Description: indexing quickly / no waiting
- Primary button: **Index URLs**
- A visible usage indicator like **Consumed Quota: X used of Y**

Below:

- “Analyze Batches” or batch tracking area
- A large empty-state table when no batches exist

### **🧲 Index URLs (Submit URLs for Indexation modal)**

Click **Index URLs** to open a form titled:

**Submit URLs for Indexation**

Inside you’ll see:

- **Batch name** (required)
- **URLs (one per line)** (large textarea)
- Buttons at bottom:

  - Cancel
  - Submit ✅

📌 Best practice: Make batches meaningful (e.g., “PR Links – Jan 2026” / “New Blogs – Week 3”).

## 🧠 AI Visibility (QUEST)

QUEST helps you understand what the SERPs and sources say about a query — then generates structured Q&A that can be used for outreach and campaigns.

## Where it lives

**Authority → AI Visibility (formerly LLM Visibility) → QUEST**

## QUEST main screen layout

Top:

- Title: **QUEST**
- Description: analyzes query, extracts insights, crafts questions and expert answers
- Query field: “Enter query”
- Green button: **Analyze query**
- Quota indicator at top (e.g., “0 used of 30”)

Below:  
A table of **Analyzed queries** with columns like:

- Query
- Status (Draft / Campaign launched)
- Results count
- Date
- **View** button

## View a QUEST analysis

Click **View** on a row.

## 🧩 The screen splits into functional areas

## Left: Q&A Table

A table with:

- **Question** column
- **Answer** column
- Toggle controls (like “Highlight sources”)

These answers are meant to be:

- outreach-ready
- expert-formatted
- source-backed (when highlight sources enabled)

## Right: Data Sources panel

A right rail titled **Data Sources** showing:

- list of source URLs (checkboxes)
- selected count
- controls like **Select all / Deselect all**
- a big CTA button at bottom like:

  - **Create Campaign with X Domain**

✅ This is the bridge from AI Visibility (formerly LLM Visibility) → Digital PR outreach.

## 📣 Digital PR (Outreach)

Digital PR is where you build campaigns, send outreach emails, track replies, and manage templates.

## 📍 Where it lives

**Authority → Digital PR**

You’ll see:

- Campaigns
- Inbox
- Sent
- Templates

### **📣 Campaigns (Outreach campaigns dashboard)**

## What you see

Top:

- Blue button: **Create new campaign**
- Two inline links:

  - **Manage connected emails**
  - **Global blacklist**

Below:

- Campaign table with performance columns (opportunities, emailed, replies, response rate, etc.)
- Top right: **Manage folders** button

### **Create Campaign modal (step flow)**

When you click **Create new campaign**, a modal appears with steps across the top:

1. **Integrations**
2. **Email Present**
3. **Follow-Up Emails**

In Step 1, you’ll see:

- Campaign name field
- Folder dropdown
- Target type selector (Keywords / Domains)
- Keyword input area
- Filters row (country/TLD/domain rating/traffic/etc.)
- Blacklist area for excluding domains

Bottom right:

- **Next Step** button

### **✉️ Manage Connected Emails**

When clicked, you get a compact panel that lists:

- Email addresses
- Status badges like ✅ Connected
- A link to **Add new email**

### **🚫 Global domains blacklist**

This opens a large text field page titled **Global domains blacklist**.

You can:

- paste domains separated by commas
- import from CSV
- click **Update list** when ready

Use this to exclude domains globally (e.g., major platforms, competitors, irrelevant properties).

### **📥 Inbox (Replies)**

Inbox shows:

- a syncing notice banner (“Email syncing can take some time”)
- filters: From / Campaign / Subject / Milestone
- table columns for contact, last reply, campaign/opportunity, status, milestone

This is where users manage conversation state.

### **📤 Sent (Outbound log)**

Same structure as Inbox, but for outbound messages:

- useful for monitoring delivery and campaign activity
- helps reconcile what was sent vs. what got replies

### **🧩 Templates**

Templates are shown in a **card grid layout** with previews.

Top:

- button: **Create new template**
- template search bar

Continued in [Part 2](/hc/searchatlas-help/articles/1787087655-authority-complete-guide-to-authority-building-indexing-digital-pr-outreach-part-2-of-2) →