Home 📍 Local & GBP 📊 GBP Custom Post Frequency Slider Explained

📊 GBP Custom Post Frequency Slider Explained

Last updated on Oct 29, 2026

📌 What the slider number means

Under Custom Post Frequency, the number is how many Google Business Profile posts Search Atlas aims to publish per week. It is not a gap measured in days.

If the slider is set to 4, that means 4 posts per week, not one post every 4 days. One post every 4 days would be a different schedule (about two posts in a typical week).

📅 How a setting of 4 is applied

Search Atlas treats 4 as a weekly target and spreads those posts across the week. They are not all published on the same day, and the slider does not mean “wait 4 days between every post.”

  • 1 means about 1 post per week.
  • 4 means about 4 posts per week.
  • 7 means about 1 post per day, or 7 posts per week.

A higher number increases weekly volume. A lower number reduces it. The exact publish days can vary so posts stay spaced through the week.

⚙️ What the frequency does not control

  • It does not set a fixed “every X days” interval.
  • It does not rewrite or delete posts that are already live.
  • It does not guarantee a post will go out if required content is missing or a post is still waiting for your approval.
  • It does not change post type, images, or the text of each update by itself.

Think of the slider as a weekly posting goal. Approval, available content, and profile status can shift the exact time a post goes live.

🛠️ How to choose a frequency

  1. Open your Google Business Profile posting settings and find Custom Post Frequency.
  2. Read the slider value as posts per week.
  3. Move the slider to the weekly volume you want. For example, leave it at 4 for four posts each week.
  4. Save your settings.
  5. Check upcoming posts to confirm the new weekly pace. Already published posts stay as they are.

Most businesses start with a moderate pace, such as 2 to 4 posts per week, then increase it if they have enough useful updates, offers, or photos to support that volume.

💬 Still unsure about your schedule

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.