📊 Why conversions may not show in Ads
If conversions are not appearing in the Ads area, Search Atlas is not receiving conversion data from the linked Google Ads account, or the events have not been matched to a campaign yet. This is usually a connection, permission, or tracking setup issue rather than a lost sale.
New conversions can take up to 24 hours to appear. Check the date range in the Ads view before treating a delay as a failed sync.
🔍 Confirm the Google Ads connection
Start with the account link, because an expired or incomplete connection stops all conversion data.
- Open Integrations and select Google Ads.
- Confirm the status shows Connected and that the correct Google account is listed.
- If the status is disconnected or expired, select Reconnect and sign in with the Google user who manages the Ads account.
- Choose the same Google Ads customer account that runs the campaigns you want to report on.
- Return to the Ads area and refresh the page.
If you manage more than one Google Ads account, verify you did not link a manager account without selecting the child account that owns the campaigns.
⚙️ Check conversion actions and permissions
Search Atlas can only sync conversion actions that exist in Google Ads and that your Google user is allowed to view.
- In Google Ads, open Goals and then Conversions and confirm the action is Active, not removed or paused.
- Confirm the action records the event you expect, such as a purchase, lead, or phone call.
- Make sure the Google user used for the connection has at least read access to that Ads account.
- If a teammate recently changed account access, reconnect Google Ads so the new permissions are picked up.
🛠️ Review website tracking
Google Ads must record the conversion before Search Atlas can display it. Use this checklist on the site that should send the event:
- The Google tag or conversion tag is installed on the confirmation or thank-you page, or the event is sent through Google Tag Manager.
- The tag fires only after the real conversion, not on every page load.
- Auto-tagging is turned on in Google Ads so clicks can be tied to later conversions.
- Consent or cookie settings are not blocking the tag for the visits you are testing.
- The landing page domain matches the domain linked in Search Atlas.
Complete one test conversion yourself, then wait for Google Ads to show it in that conversion action. If Google Ads does not show the test, the issue is on the website or in Google Ads, not in the Search Atlas sync.
🚀 Refresh the sync and compare totals
After the connection and tags look correct:
- Open the Ads area and set the date range to include the day of the test conversion.
- Use Sync or Refresh data if that control is available.
- Compare the conversion total in Search Atlas with the same conversion action and date range in Google Ads.
- Allow up to 24 hours for late conversions and for Google to finish processing.
Small differences can happen when Google Ads attributes a conversion to a different day than the click. Large gaps after 24 hours usually mean the wrong account, the wrong conversion action, or a broken tag.
💡 Common causes and quick fixes
- Wrong account linked: reconnect and select the Ads account that owns the campaigns.
- Expired Google access: reconnect the integration.
- Conversion action inactive: turn it back on in Google Ads.
- Tag missing on the success page: add or republish the tag, then retest.
- Date range too narrow: expand the range to cover both the click and the conversion.
- Brand-new setup: wait 24 hours after the first successful conversion.
💬 When to contact support
Contact support if the correct Google Ads account is connected, the conversion appears in Google Ads, and it is still missing in Search Atlas after 24 hours. Include the Ads account name, the conversion action name, the date of the test, and a screenshot of the Google Ads total. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.