📌 Overview
Many customers starting a 7-day Starter trial ask the same question: will OTTO's SEO changes stay on my Shopify store if I cancel? The answer depends on how the changes are delivered to your store. This article explains the two delivery methods, what to expect after cancellation, and how to protect your work.
🔍 How OTTO Delivers Changes to a Store
OTTO can apply optimizations in two general ways:
- Pixel-based deployment: A small JavaScript snippet (the OTTO pixel) is installed on your site. It applies optimizations as your pages load. The changes are delivered by the pixel and are not rewritten in your store's database.
- Direct publishing through an integration: OTTO connects to your store and saves updates, such as titles, meta descriptions, or image alt text, in your store's own content fields.
Which method applies to you depends on your plan, your store setup, and which OTTO features you use. Not every optimization type is necessarily available through every method. Check the deployment or integration settings for your project in the platform to see how your store is connected.
🧪 What Your Trial Includes
The 7-day Starter trial lets you explore OTTO on your connected project. Available features and deployment options during a trial can differ from those on a paid plan. If you need to make permanent changes directly to your store, confirm this before you rely on it. You can do that by checking your project settings or asking our team in chat (see below).
❓ What Happens If You Cancel
Here is what to expect, based on the delivery method:
- Pixel-based changes: These depend on the pixel being active and your account being in good standing. If your subscription ends, the optimizations will usually stop appearing on your live pages. Your store goes back to how it looked before OTTO.
- Changes saved directly in Shopify: Content written into your store's own fields is stored by Shopify. It generally stays in place after cancellation, unless you or someone else edits or reverts it. OTTO will stop making new updates.
If you are not sure which method your store uses, review your changes in the Shopify admin. If you see updated titles, descriptions, or alt text in your Shopify product and page fields, those were saved directly in your store. If you only see the changes on the live site or in page source, they are probably pixel-delivered.
🛡️ How to Protect Your Work Before Cancelling
- Open your OTTO project and review the changes that have been deployed.
- Note the pages and fields that were updated, such as titles, meta descriptions, headings, and image alt text.
- Check the same pages in your Shopify admin to see which changes are saved in the store.
- Copy or export any optimized text you want to keep, so you can re-enter it manually if needed.
- If you use the pixel, remember that removing or disabling it will also remove its changes from your live pages.
- Cancel only after you have confirmed what will stay in place.
✅ Quick Answers
- Can OTTO work without a JavaScript pixel on Shopify? This depends on your plan and how your store is connected. Check your project's deployment settings or ask our team to confirm for your account.
- Will changes remain after I cancel? Changes saved directly in your Shopify store generally remain. Changes delivered by the pixel typically stop appearing once the subscription ends.
- Can I undo changes? Yes. You can edit any field in your Shopify admin at any time. For pixel-based changes, removing the pixel reverts them.
💬 Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team. Tell us your store setup and which changes you want to keep, and we can confirm what will happen to your account.