## **🎯 What Is an OTTO Project Goal?**

When you set up an OTTO project, you choose a main goal. This tells OTTO what to focus on first. Common goals include **Drive Traffic**, **Generate Leads or Sales**, and **Fix Technical SEO Issues**.

Your goal is not permanent. Many customers start with one goal, such as driving traffic, and later decide they want to clean up technical problems first. This article explains how to make that change and what to do if you can't find the option.

## **✅ Before You Change Your Goal**

A few quick checks will save you time:

- **Confirm the right project.** If you manage several websites, make sure you have the correct project open.
- **Check your permissions.** Only the account owner or users with project management access can edit project settings.
- **Note your current setup.** Take a quick screenshot of your current settings so you can compare them later.

## **🛠️ How to Change Your Goal in an Existing Project**

The exact layout can vary slightly depending on your plan and platform version. In general, follow these steps:

1. Log in to your Search Atlas account.
2. Open **OTTO SEO** and select the project you want to update.
3. Open the **project settings** for that project.
4. Look for the section that shows your **project goal** or setup preferences.
5. Select **Fix Technical SEO Issues** (or the goal you want).
6. Save your changes and refresh the page to confirm the new goal appears.

## **🔎 What to Do If You Can't Find the Goal Option**

Some customers find that the goal is shown in their project but can't be selected again after the first setup. If this happens, try these steps in order:

1. **Refresh the page.** Log out and back in, or try a different browser window, to rule out a display issue.
2. **Check the project overview and settings pages.** The goal may be listed in a different area than you expect.
3. **Ask our team to update it for you.** If the goal is locked in your project, our support team can help change it. See the final section for how to reach them.
4. **Consider a new project.** If you want a completely fresh start with the new goal, you can set up a new project for the same website. Ask our team first, so you know how this affects your current data and plan limits.

## **🔄 What Happens After You Change Your Goal?**

- **Your website data stays connected.** Changing a goal does not remove your site from Search Atlas.
- **OTTO's priorities shift.** Recommendations will focus more on the new goal. For Fix Technical SEO Issues, expect more attention on crawl errors, page speed, broken links, and site structure.
- **Updates may take time.** New recommendations may not appear instantly. Give OTTO some time to re-scan your site.
- **Your earlier work is not lost.** Changes already made to your site stay in place.

## **💡 Tips for Choosing the Right Goal**

- Choose **Fix Technical SEO Issues** if your site has errors, slow pages, or indexing problems that may be holding back your rankings.
- Choose **Drive Traffic** if your site is technically healthy and you want to grow visitors.
- Choose **Generate Leads or Sales** if you want to focus on pages that bring in customers.
- It is common to start with technical fixes and then move on to traffic or leads once your site is in good shape.

## **❓ Frequently Asked Questions**

**Can I change my goal more than once?**

You can request changes as your needs evolve. If you can't edit the goal yourself, our team can help.

**Will I lose my project data if I change the goal?**

No. Your connected site and existing data stay in place when the goal changes.

**Do I need to delete my project and start over?**

Usually not. Try the steps above first, and check with our team before deleting anything.

## **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be instantly connected with a member of our team. Let them know the name of your project and the goal you want to switch to, so they can help you quickly.