Keyword Gap is a Search Atlas research tool for investigating differences between the keywords associated with your site and those associated with competitor sites. Use it to identify questions for further SEO research rather than treating every difference as an immediate recommendation.
Prepare the site or project you want to research and a clear list of competitors that are relevant to the same market or topic. Review whether each competitor is genuinely comparable before interpreting the results.
Review the search intent, business relevance, location, and page type behind each keyword. A keyword appearing for a competitor does not automatically mean that your site should target it.
No. Results should be validated against your strategy, existing content, and current search results. Check for duplicate topics, unsuitable intent, and keywords that do not match your audience before creating content.
Open the live chat widget and include the project, competitor domains, keyword or topic, and the result you expected. Do not send passwords or secret API keys in chat.