This guide walks you through creating an SEO-optimized landing page, importing competitor insights, structuring content, and deploying a functional page.

**What you need**

- Search Atlas
- OTTO (AI-powered SEO and Landing Page builder)
- Google Docs (for optional content review)
- WordPress (if publishing via CMS)

[Watch the session replay here!](https://drive.google.com/file/d/12Zl-YcNlXudlEDoRmfa79on3lVhmE-U8/view?usp=drive_link)

## How do I research and select a target website?

- Identify a niche and location for your landing page. Example: Roofing services in Las Vegas.
- Use **Google Search** to find a struggling website (preferably ranking on Page 2 or lower).
- Open the competitor's website and analyze its content gaps.

## How do I set up a folder in Search Atlas?

- **Create a new project folder** for the client or business in Search Atlas.
- **Enter the following details:**
  - **Website URL**
  - **Business Purpose** (e.g., Attract homeowners in Las Vegas for roofing services)
  - **Niche** (Roofing)
  - **Target Audience** (Homeowners in Las Vegas)
  - **Search Intent** (Commercial, Navigational, Transactional)
  - **Business Intent** (Service-based)
  - **Company Background** (Extract details from the homepage, About Us, and Google Business Profile)
  - **Preferred AI Model** (Claude recommended for less AI artifacts)
  - **Writing Parameters:**
    - **Tone**: Professional, Third-person
    - **Act as**: A roofing contractor
    - **Reading Level**: 8th grade
    - **Content Length**: Short (Landing page focused)
    - **Writing Style**: Helpful, Informative, Persuasive
    - **FAQs**: Short
    - **Tables & Lists**: Enabled
    - **Short Paragraphs**: Enabled
  - **Internal & External Linking Strategy:**
    - Required Links: Homepage, Service Page, Contact Page
    - Optional Links: Additional service pages if relevant

## How do I research competitors and keywords?

- Use **Search Atlas Site Explorer** to analyze a top-ranking competitor’s page.
- Find top-ranking keywords for a similar service page.
- Export competitor keyword data (high volume, high CPC, non-branded).
- Select the primary keywords for the landing page (e.g., "roof repair Las Vegas").
- **Import the page you are working on into Content Genius:**
  - Input the client’s **URL**.
  - Skip this step if starting a new page from scratch!
  - Set the **Location** (Las Vegas, NV).
  - Add **Primary and Related Keywords**.
  - Create an **Article Draft** for optimization.
- **Analyze Content Score:**
  - Review current content against competitors.
  - Compare word count, entity usage, and structure.
  - Use entity extraction to improve content quality.

## How do I create an AI-optimized landing page?

### Structure the landing page content

- Select **"Landing Page"** mode in **Search Atlas Content Genius**.
- Generate an **outline** (review headings, sections, and ordering).
- Modify or add headings to match the **desired page layout**.
- Ensure proper **CTAs** (Call-to-Actions) are placed strategically.
- Include **testimonials, social proof, awards, and FAQs** for conversion optimization.
- Embed **internal links** where relevant.

### Optimize for entities and SEO

- Remove irrelevant entities (e.g., locations not related to the target area).
- Include **People Also Ask** questions for additional FAQ content.
- Generate AI **images** relevant to the business (e.g., "Roofer working on a Las Vegas home").

### Generate content using AI

- Use **"Write with AI"** (customized outline).
- Ensure **contextual references** (company details, awards, etc.).
- Proofread and **refine the content** for accuracy.

## How do I deploy and publish the landing page?

### Preview and edit the AI landing page in OTTO

- Use the **Landing Page Generator** in **OTTO**.
- Define **Page Name**, **City**, and **Services Offered**.
- Select **Color Palette** (or let AI suggest one).
- Set up **Hero Section** with an image and CTA.
- Define **Page Layout** (Zigzag headers, Testimonials, FAQs, Google Maps embed, Contact Form).
- **Sample Prompt**: “Hero section with a high quality image of a roofer. Include a click to call button in the hero section. Create 4 zig zag headers with CTAs under each. Include a customer testimonial section. Include a FAQ section. Include a Google Map Embed. Include a contact form at the bottom of the page.”
- Generate the landing page layout.
- Modify sections as needed (Edit HTML for fine-tuning).

### Export and implement the landing page

- **If using WordPress:**
  - Use **WordPress Sync** to publish the page.
  - Select **Publish as a new post or Sync to an existing page**.
- **If using a custom CMS:**
  - Export as **HTML**.
  - Open in a code editor or visualization tool.
- **If using a static site builder:**
  - Copy and paste the AI-generated content into the site template.

### Final review and approval

- Assign a team member to **review and approve** the content.
- Ensure compliance with **brand voice and SEO best practices**.
- Publish the page and monitor **organic rankings and traffic**.

## How do I monitor and iterate on the landing page?

- **Track performance metrics:**
  - Content Score Improvements
  - Keyword Rankings
  - Click-Through Rate (CTR)
  - Conversion Rate
- Update content periodically based on **competitor movements and Google updates**.
- Use **A/B Testing** for variations in CTAs, headlines, and images.

### Additional notes

- **If the client lacks budget** for custom design:
  - Use **OTTO’s AI Landing Page Builder** for a **cost-effective** solution.
  - Modify generated pages to align with brand guidelines.
- **For high-touch clients:**
  - Develop **custom templates** in WordPress/Figma for better aesthetics.
- **For PPC landing pages:**
  - Keep content **concise** and **conversion-focused**.
  - Apply **No-Index tags** to prevent organic ranking conflicts.