← Back to [Part 1](/hc/searchatlas-help/articles/1791420961-30-day-otto-sop) — Part 5 of 8 ### 🎯 Your Baseline Technical Checklist (cont'd 27/43) ### **2. Create a new article inside a folder** **From inside the folder:** - **Click Create Article** (or similar CTA inside the folder view). ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865615721/a0ecec43ae1d1ba14cb677e275d8/image.png?expires=1786860000&signature=dfe9490e3c3c9495248be2e0c892ae3b274d656b8140829a015d6c35bd3a5298&req=dSghE89%2FmIZdWPMW3nq%2BgXqrLSuIx4iW00AkLHp0%2B9DGMX2bOW0oC%2FBXNjfq%0AToH16ObMusl%2FmfyKNm0mwvVvj3I%3D%0A) **You’ll see an article canvas like this:** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865633878/c80e52a19bb1dfcdea22a34c580a/image.png?expires=1786860000&signature=5d5ead8e371824effd5b95465222e38189a11a33ca60bd927fdcd4f6ec491809&req=dSghE899nolYUfMW3nq%2Bgbto%2FbR9pGQ9eUn%2Bf9wB1RJSK27YqiDTQUtwJFfd%0ApRqGdCTinYFkikjF1fC%2B4oClMc8%3D%0A) - **Enter** a title for your article in the top-left corner. - **Introduce** your metadata. ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865772209/167db283dac6f9bf28b9a4ffe31e/image.png?expires=1786860000&signature=27e93b727bbdd02bbdacd63c817d7a9c76c78e7c3df622124cf7d5ffae66e68a&req=dSghE855n4NfUPMW3nq%2BgShugqwqSr5Gos5GbnQReSw0tUF0movUiHf6yOUq%0A1cex%2FNFEhDcMl3qPgLlOhb2UH2s%3D%0A) ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865771546/1646973893cdc2798b423f34b78f/image.png?expires=1786860000&signature=eeeba27a2c272faa63ce895c22990e5abb3dde2a3120decd84ee3e8645538203&req=dSghE855nIRbX%2FMW3nq%2Bgc4ihsTVliRF9Caf%2B9uNhoy29JpScLCO5ABub0Sh%0AGOYukH5s5OFWUKvf3ueoZBEPoTQ%3D%0A) - **Make sure** your CMS is connected and syncing. If it isn’t, ensure that your page has the OTTO Pixel installed or is connected through the plugin and added here. ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865768848/65c337bf03de12c8be0af4331abe/image.png?expires=1786860000&signature=a37a16914fe71e0974d36236d9bff6e0866ad7845dbaccb6b6608d12abcab936&req=dSghE854lYlbUfMW3nq%2BgRa7euXPO%2F6fpavPN9nKSHOyvF7lUVCO9zsrvcPW%0A5W0iIDq3DB7nyBEkmPN2KW%2B0B7E%3D%0A) - **Click Write with AI:** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865631717/930a2c1ca0cb5414399815599384/image.png?expires=1786860000&signature=44bb518e67ff6e18ddd1ecdf1f9a483fdf41e1537526fca60658a70ce4bc3b6d&req=dSghE899nIZeXvMW3nq%2BgSpcG6UPx2CkeikWrh9Ads9c8Ip2D8OuQ3VD81zh%0AYNAvFVyzNsQh7Eyi26mOPace0B8%3D%0A) **You will see fields like these:** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865634964/c809896539ae55120dfd8cd83de8/image.png?expires=1786860000&signature=48968595e9cd9f5135d29290fc0154661900fbeda3b1464fa1a4429c6e073465&req=dSghE899mYhZXfMW3nq%2BgUNCRylXiy2vIVa8SEVh0SlTD3DOIkyTbjv7Uj32%0AkU9EwYUQoq6hNIgUHTOrSzNyZmw%3D%0A) - **Click the downward arrow in the top-right corner of Folder Settings.** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865693350/9a5ad8130d7344c29c91992f67ff/folder+setting+arrow.png?expires=1786860000&signature=c834f7007e7d39382b9a4ce6a52abeef9e433c2b0421a07df3e970df58b6cf62&req=dSghE893noJaWfMW3nq%2BgUvK3Ef7JkwShpDa4XjUdeHGSEofUM5oHtLw6%2F7x%0AsN77fnGa9wziip81cQQysM5u0Ek%3D%0A) - **Then you’ll see the following options:** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865638561/fca8137eab63173007f0a74510ff/image.png?expires=1786860000&signature=e3d7f43ce4dc843f754dc65087f18060e298fba740a0fe6dbc390b6eb59314ee&req=dSghE899lYRZWPMW3nq%2BgRvw7%2F63SisLA4qysbfDwr4QBOzw23PvdejLn9zE%0ARfMIJ5qDj3werMrQTbuJ9PrB%2Fhc%3D%0A) **Language:** **Choose** your target language. **Niche**: This is used when generating your AI content and it should be broad. Example for pediatric dentistry: "Pediatric dentistry clinic" or "Children’s and teen dental care services" **Default Audience** By default, the AI writes for a target audience associated with your niche, but you can also specify. Example for pediatric dentistry: "Parents of children and teenagers seeking dental care" **Voice Tone** Input any voice or auto-match based on your topic. There are these options: Casual, professional, funny, Angry, Baby Yoda or Input a Custom Voice (Auto match based in your topic). Example for pediatric dentistry: "Professional" **Act as Who** Act as who affects the system text and is meant to be the practitioner of the niche. Example for pediatric dentistry: "Certified pediatric dentist specializing in child and teen oral health" **Writing Style** Writing style would affect system text variables. Example for pediatric dentistry: "Informative, calming, parent-friendly, and confidence-building" **Image Options** Automatically generates one hero image and two body images per article. Example for pediatric dentistry image prompt: "Smiling child at a pediatric dental clinic, caring dentist, bright and friendly environment" **AI Image Generation Prompt** "Enter AI Image Generation Prompt." Example for pediatric dentistry: "A pediatric dentist showing a young patient how to brush teeth using fun and colorful props" - **Write your Content Intent:** What's the main purpose of this article? (e.g., promote product, educate users, or built awareness). "To provide useful information about pediatric dental services, highlight their unique kid-friendly approach, build trust with parents, and encourage scheduling appointments for children's dental care." ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865648553/dc71eef5d2cd1c8f010f174f63b3/image.png?expires=1786860000&signature=1e04f9dbe254aa6c7d060a06b8c07b774039e2b2b4038380c97b5fd50beae3bc&req=dSghE896lYRaWvMW3nq%2Bgf54itR9ctggS2QcxJLB947qad2N3N5%2F5nTnFKBv%0A3DSEmn6AIsPTkLh3TNVRYtcea74%3D%0A) - **Write your Content Prompt:** Be clear and direct. Use the imperative voice when writing the main topic of the asset: "Explain to teenagers the proper way to brush their teeth and the consequences of not doing it correctly. Be educational, appealing, and concise." ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865663895/3e7f330a17cfa92ce2356d02c496/image.png?expires=1786860000&signature=f7b8f8c439d219ea23b9c0d10262960493e9a051c0e84a95938511324888f875&req=dSghE894nolWXPMW3nq%2BgQkdxyahIEG%2BFQGMy7fo6S13P9lfbHG%2BzuJwGGtO%0AACJZDeMccvq2HpaVk8XGmdLIOBE%3D%0A) - **Click Information Retrieval.** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865642251/578302c59e19a2d20dcb966907a7/image.png?expires=1786860000&signature=6324e0415d3e800829fb44afe9813274ebdc3351989ef0094f5dfcaa1911ea2d&req=dSghE896n4NaWPMW3nq%2BgYmhF7sN3T8hnX60ICCnlpH1LoJwtXlKDdnMhByt%0ARfNAXRxofWyRyIL6G62tc1Q6t5U%3D%0A) - **After the information is retrieved, click Headings Outline, and once it’s complete, you’ll see:** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865671874/4837cdd4133c6f875fcb09d74948/image.png?expires=1786860000&signature=4430f10d3b0f6a5b52b0d806252afd0cb44f9c2d702531ebd911f6af2639bada&req=dSghE895nIlYXfMW3nq%2Bgc2JzLZn2Y5OfV%2Fs5QJGGcvguYl8S8Gn7Ak%2Fu6Uf%0AcNVGJn6pKrNhUWYdLFoIc5Vwzmc%3D%0A) - Click **Generate** in the Content Brief section to create a comprehensive content description. *(AI may take a couple of minutes to complete this process, so please be patient.)* ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865681987/49fe07ab51eefe7a493833c0a09c/image.png?expires=1786860000&signature=eb4425b66232054f62029a8de6e85b298dc02f11496284df6d26b14700fbdc9f&req=dSghE892nIhXXvMW3nq%2BgX2986%2BWmSQFbiNFkyzKZc08VL9wUKKIqWOgYS%2FI%0AJUHXdx3Vcx67zXJRo3XlYL5wZ90%3D%0A) **Once the process is complete, you will see:** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865683426/f8d96d8301248120b62aa3947837/image.png?expires=1786860000&signature=8bd8a602472d03fb2afad9426ad81dc052e400fee0972b43e1ba365046c7779b&req=dSghE892noVdX%2FMW3nq%2BgV03lq2SSrJslHZv8ceb4ytInUvEgCRiUkXWq1Zo%0AjyIkVzhbiqH%2F9tfhQ77E0eU6IKE%3D%0A) - **Now, click Microsemantic Refiners.** Here you will select the micro agents that will finetune your content brief. You can select all of them. ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865687163/292c8983c16a93a5a635b89933b0/image.png?expires=1786860000&signature=ecd79786c9bb1673981134758a0da941b8fd1c2fffdf94f84433ece927f96bb8&req=dSghE892moBZWvMW3nq%2Bgf4fT%2F0c1fkxLWMm1HOruiJ94NP8V%2FHeih1YNIw3%0AKAc6dB94yz3ZqCedSREsQ4kAw0I%3D%0A) - **Once everything is ready, click Generate Article.** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865739405/19620c9f88d3df95119dbba896d1/image.png?expires=1786860000&signature=8bd14f8fa28acdf5c56fcfe68c051f7fc05c27666be0a0b62cd1d87de89f285c&req=dSghE859lIVfXPMW3nq%2BgSQ7iKN1iChGEFlFp0sY%2BR%2FsDgAcctTQWad0DQvw%0Ae2MYuV2KusO33dfOz6IEat0K2d0%3D%0A) **You can find the log of your work on the right side of this section.** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865749345/331343399b6e21d3bcc7d18f1b2b/image.png?expires=1786860000&signature=22e0bb56462c739f32437d86be80b11657f74e847c62352b40a860a9827f161f&req=dSghE856lIJbXPMW3nq%2BgeqWtLIwf1ObLsV1r1TnvRnGG1uJgR2vYRhQzC9h%0ACwIcG5m72TdCal5KxS98IlqDcSg%3D%0A) **Once Content Genius finishes generating the article, you’re all set.** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865750954/104ac2680b7184d709c7b93cda20/image.png?expires=1786860000&signature=1d935e5e960c320ccb320a7b3e4e36164938a20d9bd4322bc16981f8f3a46f0b&req=dSghE857nYhaXfMW3nq%2BgfbFy9%2Bcl6vt8Ue7zv3J2xzd8%2FtHvlgrTsNrHVEj%0AGQOK9pEXZfICdKPHJDEwVvFa5l8%3D%0A) 3. **Turn Content Genius into a repeatable system** For each project, repeat this pattern: - **Create** 1 folder per main initiative (Core Service Pages, Blog – Q1, etc.). - **Add** 5–10 articles at a time aligned with your keyword plan. - **Generate**, **review**, and **publish**. - **Let** OTTO crawl the live pages afterwards (via Scan / Diagnostics in the AI SEO view) so all new content is indexed in your project metrics and ready for automated fixes later. Used this way, Content Genius becomes your central production hub: one place where you organize ideas, configure briefs, generate first drafts, and keep a clean record of what was created for each site and campaign. ### 🎯 Your Baseline Technical Checklist (cont'd 28/43) ### **Step 4: Social Metadata and Indexing** ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865917277/f32b01a684e1a3ae2e5e2a147b4f/image.png?expires=1786860000&signature=d1b6d872b7292d62e01d4effac22a32b0ac00c10f9a6d182431d2d7e29d8b762&req=dSghE8B%2FmoNYXvMW3nq%2BgTx%2B1z1xzR6RGiHt2X6ap9d%2FhHp3VRlTz2NXFj2D%0AArdSx%2BvLTcrRVROP8RBcrulcRj8%3D%0A) ### 🎯 Your Baseline Technical Checklist (cont'd 29/43) ### **PATH:** ### 🎯 Your Baseline Technical Checklist (cont'd 30/43) ### **Avatar Menu (top-right corner) → Settings → Integrations** In this step, you will connect all your social, search, and analytics accounts to Search Atlas. These integrations are not optional: they provide the LLM with real brand signals, audience behaviors, posting patterns, and performance metrics. This allows the system to generate content that aligns with your true voice, your market, and what actually works across your channels. **By connecting your accounts, you enable Search Atlas to:** - Understand your brand language and audience interactions. - Refine content suggestions and keyword strategy. - Improve semantic clustering and user intent mapping. - Enhance local SEO signals and social engagement signals. - Produce more accurate, conversion-aligned AI content. **Below is your step-by-step walkthrough for each integration tile.** ### 🎯 Your Baseline Technical Checklist (cont'd 31/43) ### **GOOGLE SEARCH CONSOLE** Use this to give the system access to your real search queries, impressions, clicks, CTR, and ranking trends. **What you do:** - Click Connect account - Choose your Google account - Approve permissions **What you unlock:** The LLM learns what keywords you already rank for, where you are losing or gaining visibility, and what content gaps you must address. ### 🎯 Your Baseline Technical Checklist (cont'd 32/43) ### **GOOGLE BUSINESS PROFILE** This is essential for any business with local visibility. **What you do:** - Click Connect account - Select the correct business location **What you unlock:** The system incorporates local intent, service areas, reviews, and location-based signals into your content strategy. ### 🎯 Your Baseline Technical Checklist (cont'd 33/43) ### **GOOGLE ANALYTICS** This connection allows Search Atlas to interpret real user behavior. **What you do:** - Click Connect account - Choose your GA4 property **What you unlock:** The LLM learns which content keeps users engaged, which pages underperform, and what narrative structures convert better. ### 🎯 Your Baseline Technical Checklist (cont'd 34/43) ### **GOOGLE ADS** Connect this if your brand runs advertising campaigns. **What you do:** - Click Connect account **What you unlock:** The AI aligns content opportunities with high-value keywords, CPC insights, and acquisition patterns, enabling you to reduce dependency on paid traffic. ### 🎯 Your Baseline Technical Checklist (cont'd 35/43) ### **FACEBOOK ADS** Connect to share performance insights, audience demographics, and targeting data. **What you do:** - Click Connect account **What you unlock:** Search Atlas refines tone, messaging, and audience-fit for future AI-generated assets. ### 🎯 Your Baseline Technical Checklist (cont'd 36/43) ### **FACEBOOK PAGES** Connect your public Facebook page to teach the AI how your brand communicates socially. **What you do:** - Click Connect account **What you unlock:** The LLM calibrates your brand voice, engagement style, topics that resonate, and ideal posting patterns. ### 🎯 Your Baseline Technical Checklist (cont'd 37/43) ### **INSTAGRAM PAGES** Use this integration to bring in creator-level Instagram insights. **What you do:** Click Connect account **What you unlock:** The system adapts image suggestions, caption style, visual tone, hashtag strategy, and topic selection based on your real IG engagement. ### 🎯 Your Baseline Technical Checklist (cont'd 38/43) ### **TWITTER / X ACCOUNT** Connect if you post on X. **What you do:** - Click Connect account **What you unlock:** Search Atlas reads your short-form voice, trending topics you engage with, and audience reactions. This helps generate hooks, tweets, and article intros that feel native to your brand. **FINAL CHECK** After connecting everything you need: - Make sure each tile shows Connected - Wait for the initial sync (a few minutes) - Return to your workflow and continue the guide Integrating your accounts allows Search Atlas to analyze your real performance signals, audience behaviors, and brand communication patterns. These insights are used to guide the LLM with personalized context, resulting in more accurate, brand-aligned, and strategically optimized content. The LLM does not directly access your accounts, but it receives enhanced guidance based on the insights gathered from your connected integrations. Continued in [Part 6](/hc/searchatlas-help/articles/1791420989-30-day-otto-sop-part-6-of-8) →