Media Rooms are branded press portals that display your published content in a professional and SEO-optimized format. This capability offers three tiers, each with different levels of control, branding, and publishing power, and is accessed through Authority Building > PR Distribution in your Search Atlas dashboard.
Media Rooms are a Signal Genesys feature — the press release distribution platform Search Atlas acquired, which has its own login and dashboard. When you set up Media Rooms through Search Atlas's Authority Building > PR Distribution area, you're using this same underlying Signal Genesys capability; Search Atlas does not offer a separate, independent Media Rooms feature outside of Signal Genesys.
Enabling all three tiers maximizes your brand's visibility across search engines and helps build authority by distributing your content across multiple domains.
Tier 1: your default media room hosted on our platform domain
Tier 2: a co-branded media room hosted on a subdomain of your business (e.g., media.yourwebsite.com)
Tier 3: a fully white-labeled media room with advanced branding, hosted directly on your own custom domain
Tier 1 – hosting: platform domain. SEO value: moderate. Branding: limited. Best for: quick launch.
Tier 2 – hosting: co-branded subdomain. SEO value: high. Branding: medium. Best for: enhanced authority.
Tier 3 – hosting: white-labeled domain. SEO value: maximum. Branding: full control. Best for: ultimate customization.
Watch this video tutorial to understand the key differences between Tier 1, Tier 2, and Tier 3, why Tier 2 and 3 provide increased SEO and brand value, and how to set up DNS records for Tier 3.
Want the bigger picture on how Signal Genesys and Search Atlas relate? See What Is Signal Genesys, and How Is It Different from Search Atlas's Own Press Release Feature?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.