If you run the same landing page across multiple publications, ads, or campaigns, you need a way to know exactly which source drove each form submission. Search Atlas Website Studio supports this using URL query parameters — short tags appended to your page address that identify where a visitor came from.
Instead of building duplicate landing pages for every source, you share one page with slightly different URLs. When someone submits a form, the parameter is captured alongside their submission so you can attribute it correctly.
Every tracking URL points to the same landing page. The only difference is a label added after a question mark. Here is a practical example:
Magazine A: yourdomain.com/landing?source=magazine_a
Magazine B: yourdomain.com/landing?source=magazine_b
Both URLs load the identical page. The parameter (?source=magazine_a or ?source=magazine_b) is invisible to the visitor but recorded alongside each form submission.
Follow these steps for each publication or campaign you want to track:
Choose your base URL. This is the landing page where your form lives (for example, yourdomain.com/landing).
Add a query parameter. Append a question mark followed by a descriptive label, such as ?source=magazine_a.
Repeat for each source. Create one unique URL per publication, ad placement, or partner.
Share each URL with its respective partner. Give Magazine A their link and Magazine B theirs.
Use underscores or hyphens instead of spaces, and keep your naming consistent across all sources to ensure clean data in your reports.
Website Studio's Lead Capture functionality records form submissions along with the URL parameters that brought each visitor to your page. To set this up, locate the Lead Capture settings within your Website Studio account and ensure the feature is enabled for the domain you want to track. If you are unsure where to find this setting for your account, reach out to support so a team member can confirm the correct location and verify that query string capture is active for your site.
Once tracking is active and visitors begin submitting forms, you can review submissions and filter them by the query parameter value (for example, source=magazine_a) to see exactly how many leads each publication or campaign generated. When contacting support about your submission data, have the following ready:
Your domain name and the specific landing page URL
The query parameter names and values you are using (e.g., source=magazine_a)
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.