This article explains how to connect Search Atlas features — citation submission, GBP Projects, Smart Ads, and OTTO — into a custom dashboard so you can manage multiple salon locations from a single interface without conflicts.
Every API call requires a personal API key scoped to your account. To find your API credentials, log in to Search Atlas and navigate to your account settings where API key management is available. Copy your key and store it securely as an environment variable inside your project — never hard-code it in source files.
For the exact location of API key settings and any current endpoint documentation, refer to the official Search Atlas API documentation available within your account.
Search Atlas supports citation submission across major aggregator networks, helping push your business data to directories at scale. To integrate citation automation into your dashboard:
Consult the Search Atlas API documentation for the current citation submission endpoints, required fields, and any available bulk or batch options for multiple locations.
For each salon location, ensure your business data (name, address, phone, category, and website) is complete and consistent before submitting.
After submission, use the status-checking endpoint described in the API documentation to monitor propagation progress. Note that directory propagation can take a number of weeks — extended processing states are normal and do not necessarily indicate a failure.
For specific endpoint paths, payload requirements, credit costs, and any applicable bulk discounts, refer to your Search Atlas API documentation.
GBP Projects let you group salon locations so that reporting, keyword tracking, and OTTO actions stay isolated per client. To set up a multi-location workflow:
Inside Search Atlas, create a separate GBP Project for each salon brand or ownership group. Refer to the Search Atlas interface or documentation for the current navigation path to GBP Projects.
Each project will have its own identifier accessible via the API. Store these IDs in your dashboard configuration to scope all API calls — citation submissions, OTTO actions, and reporting — to the correct project.
Avoid assigning the same location to multiple active OTTO configurations simultaneously, as this can cause conflicts. Use your project IDs to keep each location's automation isolated.
When integrating OTTO and Smart Ads into a custom dashboard, use the project and location identifiers returned by the Search Atlas API to ensure actions apply to the correct salon location. Consult the Search Atlas API documentation for current endpoint details and parameters.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.