🎯 What This Article Covers

If you run a local taxi business and want to know what SEO improvements your website needs, you do not need to wait for a manual review. Search Atlas gives you the tools to run a full site audit, spot technical issues, and act on local SEO recommendations — all from your dashboard.

🛠️ Step 1: Create or Open Your OTTO Project

Every audit starts with an OTTO SEO project tied to your website.

1. In the left sidebar, click OTTO SEO.

2. If you have not set up a project yet, click Create OTTO Project and follow the setup steps.

3. If your project already exists, select it from the list to open the Overview page.

🔎 Step 2: Run a Full Site Scan

Once you are inside your OTTO project, trigger a fresh scan so the data reflects your current site state.

1. On the Overview page, click Scan in the top toolbar.

2. Wait for the scan to complete — this usually takes a few minutes depending on site size.

3. When finished, click Engage OTTO to let OTTO analyse the results and generate prioritised recommendations.

Tip: If the scan appears to be missing or stuck, navigate to OTTO SEO → All Audits to confirm your audit project exists and is active. If it is not listed, re-create it from the OTTO SEO main page.

📊 Step 3: Review Your Audit Findings

After the scan, go to OTTO SEO → All Audits to see a breakdown of every issue found on your site. For a local taxi business, pay close attention to:

• Missing or duplicate title tags and meta descriptions — every page should have a unique, locally relevant title (e.g. "Airport Taxi in [City] | Your Brand").

• Thin or missing content — service area pages, fare pages, and booking pages need enough text to rank locally.

• Broken links and crawl errors — these hurt trust signals and indexability.

• Page speed issues — slow mobile load times directly impact local search rankings.

• Missing structured data — LocalBusiness and TaxiService schema help Google understand your service type and location.

🗺️ Step 4: Check Local SEO Signals

For local taxi businesses, visibility in map results and local SERPs matters as much as organic rankings. Use the following tools inside Search Atlas to check your local presence:

• Navigate to OTTO SEO → Page Explorer to inspect individual pages and see which on-page elements are missing or weak.

• Use the Brand Vault (accessible from OTTO SEO → Overview) to keep your business name, address, phone number (NAP), and service descriptions consistent across your site. Inconsistent NAP data is one of the top reasons local taxi sites underperform in map results.

• Monitor crawl health regularly via OTTO SEO → Crawl Monitoring to catch new errors before they affect rankings.

💡 Step 5: Act on OTTO's Recommendations

OTTO prioritises issues by impact so you know what to fix first. Work through the recommendations from the top of the list downward. For each issue, OTTO explains what the problem is, why it matters for local SEO, and what action to take.

For a local taxi site, the highest-impact fixes are usually:

1. Adding or correcting location-specific title tags and headings.

2. Creating or expanding service area landing pages.

3. Fixing broken internal links.

4. Adding LocalBusiness structured data to your homepage and key service pages.

🔄 Step 6: Re-scan After Making Changes

Once you have implemented fixes, return to OTTO SEO → Overview and click Scan again. This updates your audit score and confirms that the issues have been resolved. Repeat this process regularly — monthly scans are a good baseline for an active local business.

❓ Still Have Questions?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.