This article explains the current capabilities and limitations of OTTO's alt text generation feature, specifically around excluding individual images from processing. It also covers how rollbacks work and how changes may appear on your WordPress site.
OTTO does not provide a way to exclude specific images from alt text generation. When you deploy the alt text feature, OTTO processes all eligible images across the connected site. There is no per-image toggle, exclusion list, or filter available in the platform at this time.
We understand this may not match every workflow, so the sections below describe practical workarounds you can use right now.
Although you cannot exclude individual images before generation, you have options to control which alt text changes are ultimately applied to your site.
Review before deploying: After OTTO generates alt text, review the suggested values inside the platform before pushing them live. Inspect the alt text recommendations and only deploy when you are satisfied with the output.
Do not deploy specific changes: OTTO gives you control at the deployment stage. If a generated alt text value is not suitable for a particular image, do not confirm that deployment. Leave those images undeployed and manage their alt text manually in WordPress instead.
Use WordPress as your source of truth for sensitive images: For images that require custom, brand-specific, or legally sensitive alt text, set those values directly in your WordPress media library. Where possible, manage alt text for those images manually rather than deploying OTTO's suggestions for them.
If you have already deployed alt text changes through OTTO and need to reverse them, you can initiate a rollback from within the OTTO SEO section of the platform. Rollback timing and behavior — including how quickly changes reflect on your WordPress site and whether caching may delay visibility — can vary depending on your site configuration and plugin setup.
Because rollback timing specifics depend on your individual WordPress environment, we recommend reaching out to our team for guidance tailored to your setup.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.