Local SEO Heatmaps in Search Atlas can be configured to refresh automatically on a set schedule. However, certain actions or misconfigurations can silently disrupt that schedule — causing heatmaps to stop updating or failing to appear correctly in reporting. This article explains what to check and how to escalate if the issue persists.
Auto-refresh scheduling issues on Local SEO Heatmaps are typically caused by a misconfiguration in the heatmap's refresh or scheduling settings. Common scenarios include:
The crawl frequency being unintentionally changed or reset after editing other heatmap settings.
The heatmap being set to run only once rather than on a recurring schedule.
A manual refresh completing successfully but no further automatic refreshes being scheduled afterward.
If your heatmap has stopped refreshing automatically, review the scheduling or crawl frequency settings within that heatmap's configuration panel. Verify that a recurring schedule (such as weekly or monthly) is still selected and save any changes you make to confirm they are applied.
If you are unsure where to locate these settings or the options appear different from what you expect, our support team can walk you through the correct steps for your account.
If you triggered a manual refresh but the updated data is not showing in your reports, possible reasons include:
Processing delay: Manual refreshes can take time to complete depending on grid size and current platform load. Wait a few minutes and then reload the heatmap view.
Scheduling reset: If the crawl frequency was reset to a one-time run, a manual refresh will complete but no further automatic refreshes will be scheduled, creating gaps in reporting over time.
If you have reviewed your heatmap settings and auto-refresh is still not working as expected, please reach out to our team with the following information ready:
The name of the affected heatmap and the project it belongs to.
The schedule you expected (e.g. weekly or monthly) and when refreshes last occurred.
Any recent changes you made to the heatmap before the issue started.
Screenshots of the current scheduling settings if possible.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.