When you first run an analysis in AI Visibility, the platform automatically discovers competitors by scanning how large language models (LLMs) reference brands in response to queries related to your site. This process works well in most cases, but it can produce unexpected results when your brand name or domain is associated with multiple industries.
This happens because LLMs associate certain words with more than one industry. The auto-discovery engine picks up those overlapping associations and may classify unrelated brands as competitors based on brand name rather than your actual industry.
This is a known limitation of the current auto-classification system, and the team is actively improving competitor classification at the extraction stage so brands are categorised more accurately from the start.
You can override the auto-discovered competitor list at any time from within the AI Visibility section. Follow the steps below.
In the left sidebar, click AI Visibility.
Navigate to your project's competitor list.
Remove any companies that are not relevant to your actual industry by clicking the remove or delete option next to each entry.
Add your real competitors by entering their brand names or domains where the platform allows you to add competitors.
Save your changes and re-run the analysis to refresh the data with your updated competitor set.
Once you have saved a manual competitor list, the platform will use those entries for your reports going forward.
Here are a few steps you can take to improve competitor classification accuracy:
Use a specific, industry-focused domain or brand name when setting up your project. Generic or ambiguous names increase the chance of cross-industry mismatches.
Review any queries associated with your project and remove low-quality or irrelevant entries. Junk queries can influence which competitors are surfaced by the auto-discovery engine.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.