When OTTO SEO deploys changes to your website, most pages update correctly. However, in some cases you may notice that certain pages appear incomplete — with missing images, stripped formatting, or content that looks different from what you see in your CMS. This article explains why this happens and what to have ready when escalating to our support team.
There are a few known reasons why OTTO-generated pages can show missing images or broken formatting:
Theme or page builder compatibility: Some page builder themes can conflict with OTTO deployments, causing body content — including images and graphics — to be stripped from affected pages. If this has occurred, the pages may remain incomplete until the deployment is corrected by our team.
Pages visible in OTTO but missing from your CMS: OTTO discovers pages by crawling your live website. If a page exists on your site but was not created through your CMS (for example, pages generated by a plugin, third-party tool, or a previous platform migration), OTTO will detect and display it — but your CMS will have no record of it. This means you cannot edit those pages directly inside your CMS.
Cached or incognito discrepancies: In some cases, OTTO audits may flag issues such as missing alt tags or non-optimised images that do not actually exist on the live page. This is often a caching issue. Viewing the page in an incognito or private browser window typically shows the correct, up-to-date state.
Check your site in incognito mode: Open your browser in a private or incognito window and visit the affected pages. If the images and formatting appear correctly there, the issue is likely a local browser cache. Clear your browser cache and reload the page.
Identify pages missing from your CMS: If OTTO shows a page that you cannot find or edit in your CMS, the page exists on your live site but was not created through the CMS. Locate the source of that page — such as a plugin, redirect rule, or external tool — and manage it there.
Note the exact pages affected: Make a list of the specific URLs or page names where images or formatting are missing. This will help our team investigate quickly.
Because missing images and formatting issues on OTTO-generated pages often require backend investigation, please have the following information ready before reaching out:
The project name and the domain affected
A list of specific URLs where content appears incomplete or images are missing
The page builder or CMS theme your site uses (for example, whether you are using a third-party page builder)
Whether the issue appears in an incognito browser window as well as your normal browser
Any recent changes made to the site around the time the issue began
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.