## **📋 Understanding Paid Keyword Data Sources**

Site Explorer displays Google Ads paid keywords from connected accounts and verified data providers rather than pulling directly from Google in real time. This integration ensures accurate historical and performance-based information when accounts are properly linked.

## **🔗 Connecting Your Google Ads Account**

To populate the paid keywords section follow these steps. Navigate to Site Metrics in the left sidebar then select Keywords. Verify that your Google Ads account is connected under the account settings. If no connection exists complete the integration process to enable data flow.

## **⚠️ Common Reasons for Missing Data**

Several factors can cause paid keywords to appear missing. Check that your Google Ads campaigns are active and have recent spend. Confirm the correct property is selected in Site Metrics. Data may also require up to 48 hours to sync after initial connection or campaign changes.

## **✅ Verifying Displayed Information**

Review the Keywords page within Site Metrics to see paid traffic totals and graphs. Use the view more option on the keywords tab to expand the full paid keywords list. If graphs show data but the list remains empty refresh the page or check for applied filters that might hide results.

## **🛠️ Next Steps for Accurate Reporting**

Ensure your Google Ads integration remains active and permissions are granted for keyword reporting. Monitor the Paid Keywords card for zero values or updates after fixes are applied. Consistent data appearance confirms successful integration.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.