## **🧭 Overview**

Website Studio and Google Business Profile (GBP) are two separate tools in Search Atlas. Landing pages you build in Website Studio are **not automatically published or linked** to your GBP Services section. This article explains how the connection works, what steps you need to take manually, and what the **Landing Page Missing for Service** recommendation feature is designed to do.

## **📋 How GBP Services Work**

Google Business Profile allows you to list the services your business offers directly on your GBP listing. Each service can optionally include a link to a relevant landing page on your website. This helps potential customers learn more about a specific service before contacting you.

Google does **not** automatically pull pages from your website or from Website Studio into the Services section. You must add and manage service entries — including any linked URLs — directly inside your GBP account.

## **🏗️ What Website Studio Does**

Website Studio is Search Atlas's built-in page builder. It lets you create SEO-optimised landing pages for your services, locations, or campaigns. When you publish a page in Website Studio, it becomes live on your connected domain. However, publishing a page does **not**:

- Automatically create a new service entry in your GBP listing.
- Update or modify any existing GBP service entries.
- Send any data to Google Business Profile on your behalf.

The two systems operate independently. Your Website Studio pages must be manually linked to GBP Services by copying the published page URL and adding it to the corresponding service entry inside GBP.

## **🔧 How to Manually Link a Landing Page to a GBP Service**

1. Build and publish your landing page in Website Studio. Copy the live URL of the published page.
2. Open your **Google Business Profile** account at **business.google.com**.
3. Navigate to **Edit profile** and select the **Services** section.
4. Find the service you want to link, or add a new service entry if one does not exist.
5. Paste the landing page URL into the service's link or description field where supported by Google.
6. Save your changes. Google may take time to reflect updates on your public listing.

Repeat this process for each service that has a corresponding landing page in Website Studio.

## **💡 What Is the 'Landing Page Missing for Service' Feature?**

The **Landing Page Missing for Service** recommendation is a diagnostic feature within Search Atlas. Its purpose is to identify gaps between the services listed in your GBP profile and the landing pages that exist on your website.

When this recommendation appears, it means Search Atlas has detected that one or more of your GBP service entries does not appear to have a matching, dedicated landing page. This is flagged because having a targeted landing page for each service is a recognised local SEO best practice — it gives Google more content to associate with that service and gives users a relevant destination to visit.

## **🔍 How the Matching Logic Works**

Search Atlas compares your GBP service names against the pages indexed or connected to your domain. The matching logic looks for signals such as:

- Service name keywords appearing in the page URL or slug.
- Service name keywords present in the page title or main heading.
- Pages that have been built in Website Studio and published to your connected domain.

If no page is found that clearly corresponds to a listed GBP service, the **Landing Page Missing for Service** recommendation is triggered. This is an **advisory flag only** — it does not create a page for you, edit your GBP listing, or make any changes automatically.

## **✅ How to Resolve a 'Landing Page Missing for Service' Recommendation**

1. Review which service the recommendation refers to.
2. Check whether a relevant landing page already exists on your website. If it does, confirm it contains the service name in the URL, title, or heading so the matching logic can recognise it.
3. If no landing page exists, use Website Studio to create one targeted to that service. Optimise the page title, heading, and URL slug to include the service name.
4. Publish the page in Website Studio so it goes live on your domain.
5. Manually link the published page URL to the corresponding service entry in your GBP account, following the steps in the section above.
6. Return to the recommendation in Search Atlas. Once Search Atlas detects a matching page, the recommendation should clear on the next data refresh.

## **⚠️ Key Points to Remember**

- Website Studio publishes pages to your website — it does **not** push content to Google Business Profile.
- All GBP service entries and linked URLs must be managed directly inside your GBP account.
- The **Landing Page Missing for Service** feature identifies gaps and guides your SEO strategy — it does not make changes on your behalf.
- Matching is based on keyword signals in your page URL, title, and headings — make sure your pages are clearly named for the service they represent.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.