To get your link-building request underway as smoothly as possible, our team needs a few key pieces of information from you upfront. Providing these details from the start helps avoid back-and-forth delays and ensures the final placement matches your goals.

Please have the following ready when you submit your request:

- **Anchor text** — This is the clickable word or phrase that will appear as the hyperlink. Choose something descriptive and relevant to the page you are linking to.
- **Destination URL** — This is the full web address of the page you want the link to point to. Double-check that the URL is correct and the page is live before submitting.
- **Suggested neutral references (optional)** — You may provide one or two example websites or sources that represent the type of neutral, authoritative context you would like the link placed within. This is entirely optional but can be helpful guidance.
- **Critical "avoid" terms (optional)** — If there are any words or phrases that must not appear near your link or within the surrounding content, you can flag up to two or three of these terms. Keep this list focused on truly critical exclusions only.

Once you have gathered these details, you are ready to submit your request. If you are unsure about any of the fields or have a more complex placement in mind, feel free to chat with a human teammate directly through the in-app live chat widget and we will be happy to help you get started.