When Search Atlas refers to a **non-competing reference**, it means a source that does not sell your product or any competing product. These are neutral, authoritative sources that exist to inform rather than to promote or sell.

Common examples of non-competing reference sources include:

- Government websites (domains ending in **.gov**)
- Educational institutions (domains ending in **.edu**)
- Major news outlets and journalism organizations
- Industry associations and professional bodies
- Reputable encyclopedic resources

Using non-competing references is important because they signal to search engines and readers alike that your content is grounded in neutral, trustworthy information rather than promotional material. A competitor's website, a product review site that sells affiliate links to your niche, or any commercial site operating in your market would **not** qualify as a non-competing reference.

When in doubt, ask yourself: does this source have a commercial interest in my product category? If the answer is yes, it is not a non-competing reference.

If you have questions about whether a specific source qualifies, please chat with a human teammate using the live chat widget inside the app.