## **Overview**

Search Atlas integrates with three website platforms: **GoHighLevel (GHL)**, **WordPress**, and **Search Atlas Website Studio**. Each works differently with OTTO SEO, and the right choice depends on your priorities around vendor independence, management simplicity, and how SEO improvements are applied. This article explains the key differences so you can make an informed decision.

## **How OTTO SEO Deploys Changes**

OTTO SEO can apply optimizations in different ways depending on the platform you use. The method of deployment affects how changes are stored and what happens if your Search Atlas connection or subscription changes. Understanding this distinction is an important factor when evaluating which platform fits your needs.

## **WordPress: Plugin-Based OTTO Deployment**

WordPress with the **Search Atlas WordPress plugin** is a strong choice if you want a direct integration between OTTO SEO and your website's content management system.

**How it works:** After installing the Search Atlas plugin on your WordPress site and connecting it to your Search Atlas account, OTTO can push SEO optimizations — such as meta titles and descriptions, schema markup, canonical tags, and image alt text — through the plugin to your WordPress site.

**Key benefits:**

- WordPress is open-source and self-hostable, giving you significant control over your hosting environment.
- The plugin provides a direct connection between Search Atlas and your site's CMS.
- You retain ownership and portability of your website and its content.

**Management considerations:** WordPress requires you to manage hosting, plugin updates, and site security independently. This adds some operational overhead compared to fully hosted options, but gives you flexibility and control.

## **Website Studio: All-in-One Simplicity**

Search Atlas **Website Studio** is a fully hosted website builder built directly into the Search Atlas platform, offering a streamlined experience for users who want everything managed in one place.

**How it works:** Because Website Studio is part of the Search Atlas ecosystem, OTTO SEO and your website are managed within the same platform. This eliminates the need to configure a separate CMS or install additional plugins.

**Key benefits:**

- Everything — your website, SEO management, and OTTO deployment — is handled within a single platform.
- No separate hosting setup or plugin management is required.
- Ideal for users who want a simplified, unified workflow.

**Management considerations:** Because Website Studio is hosted within Search Atlas, your site is tied to your Search Atlas subscription. This is a trade-off to consider if vendor independence is a priority for you.

## **GoHighLevel (GHL): Integration via Search Atlas**

GoHighLevel can be connected to Search Atlas, allowing OTTO SEO to work alongside your GHL-hosted websites.

**How it works:** Search Atlas connects to your GoHighLevel account to enable SEO management through the Search Atlas platform. This allows you to use OTTO SEO features for sites hosted in GHL.

**Key benefits:**

- Suitable for agencies or users already using GoHighLevel as their primary platform.
- Allows you to manage SEO through Search Atlas without migrating your existing GHL sites.

**Management considerations:** Because GHL is a third-party platform, the behavior of the integration depends on how Search Atlas and GHL communicate. Contact the Search Atlas team for the most current details on what is supported for your specific GHL setup.

## **Choosing the Right Platform**

When deciding which platform to use with OTTO SEO, consider the following:

- **If you want a self-hosted, open-source environment:** WordPress with the Search Atlas plugin offers the most independence.
- **If you want a single, all-in-one platform:** Website Studio keeps everything within Search Atlas.
- **If you are already using GoHighLevel:** The Search Atlas integration allows you to use OTTO SEO without moving to a new CMS.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.