# **🧭 Overview**

If your Search Atlas account was previously optimised for one industry — such as solar energy — and you now need to rank for a different niche, such as windows and doors installation or replacement, you must update two key areas: your **Brand Vault** and your **OTTO SEO** configuration. Skipping either step will cause OTTO to continue generating content, meta descriptions, and keyword targets based on your old business focus.

This guide walks you through the full reset process so that every optimisation OTTO produces reflects your new target market, services, and location.

# **🏦 Step 1 — Update Your Brand Vault**

The Brand Vault is the source of truth OTTO uses to understand your business. If it still describes a solar company, OTTO will keep optimising for solar — even after you change other settings. Update it first.

1. Go to Brand Vault: top-right **More Features** menu (grid icon, next to your account menu) → **Brand Vault**, or **OTTO SEO** → **All Sites (SEO Automation)** in the left sidebar → open your project → **Brand Vault**.
2. Open the **Business Information** section and rewrite your business name, description, and value proposition to reflect your windows and doors services.
3. Update your **Products & Services** list. Remove all solar-related entries and add your new offerings, for example: window installation, door replacement, energy-efficient windows, sliding doors, and any other services you provide.
4. Update your **Target Location** to reflect the geographic area you serve — for example, Las Vegas, NV — if this has not already been set correctly.
5. Review your **Target Audience** description and rewrite it to reflect homeowners or contractors searching for window and door services in your area.
6. Save all changes before moving to the next step.

**Why this matters:** OTTO reads your Brand Vault every time it generates or updates content. An accurate Brand Vault prevents domain drift — where OTTO produces descriptions or titles that do not match your actual business.

# **🔑 Step 2 — Revise Your Target Keywords**

Before reprocessing OTTO, make sure your keyword targets are aligned with your new niche. This ensures OTTO prioritises the right terms from the moment it reprocesses your site.

1. Navigate to **OTTO SEO** → **SEO Automation** in the left sidebar (or go to **/seo-automation-v3**).
2. Open the **Keyword Targeting** or **Focus Terms** section.
3. Remove any solar-related keywords that are currently set as primary or secondary targets.
4. Add high-intent, location-specific keywords relevant to your new niche, such as: *window replacement Las Vegas*, *door installation Las Vegas*, *energy-efficient windows Las Vegas*, and similar variations.
5. Prioritise non-branded, service-intent keywords — these drive the most valuable organic traffic for local home-services businesses.

**Tip:** Use the **Keyword Research** tool in Search Atlas to find additional high-opportunity terms in the windows and doors category before finalising your list.

# **⚙️ Step 3 — Reprocess Your Site With OTTO SEO**

Once your Brand Vault and keyword targets are updated, trigger a full reprocess in OTTO SEO. This tells OTTO to regenerate all on-page optimisations — titles, meta descriptions, headings, and content suggestions — using your new business profile.

1. Go to **OTTO SEO** → **All Sites (SEO Automation)** in the left sidebar.
2. Select the website you want to reprocess.
3. Click **Reprocess** (or the equivalent refresh/re-run option shown on your dashboard).
4. Confirm the action when prompted. OTTO will begin analysing your pages against your updated Brand Vault and keyword targets.
5. Once processing is complete, review the generated recommendations under **OTTO SEO** → **Overview (OTTO Grader)** across the Holistic SEO Pillars — **Content**, **Authority**, **Technical**, and **UX Signals** — to confirm they reflect windows and doors topics rather than solar content.
6. Deploy the approved changes to your site.

**Important:** Reprocessing may take a few minutes depending on the size of your site. Do not navigate away from the page while it is running.

# **✅ Step 4 — Verify the Results**

After OTTO finishes reprocessing, perform a quick audit to confirm the old industry focus has been fully replaced.

- Check that page titles and meta descriptions on your key service pages reference windows and doors — not solar panels or energy systems.
- Confirm that your target keywords appear in OTTO's recommendations and are mapped to the correct pages.
- Review at least your homepage, top service pages, and any location pages to ensure consistent messaging throughout.
- If you spot any remaining solar references, manually edit those fields within OTTO SEO and re-deploy.

# **💡 Additional Tips**

- **Create dedicated service pages** for each major offering — for example, a separate page for window installation and another for door replacement — so OTTO can target specific keywords at the page level rather than competing terms on a single page.
- **Add a location page** targeting Las Vegas specifically if you do not already have one. Local landing pages improve OTTO's ability to generate geo-targeted meta data and schema.
- **Check your schema markup** after reprocessing. OTTO may generate LocalBusiness or Service schema — confirm the service type and area served fields reflect your new niche.
- **Allow two to four weeks** for search engines to re-crawl your updated pages and begin reflecting the new focus in rankings.

# **🆘 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.